The Most In-Depth Google Tag Manager (GTM) Course for 2020
4.4 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,632 students enrolled

The Most In-Depth Google Tag Manager (GTM) Course for 2020

With 14 Real Examples For eCommerce Including: FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions and much more
4.4 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,632 students enrolled
Created by Ziga Berce
Last updated 5/2020
English
English
Current price: $76.99 Original price: $109.99 Discount: 30% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Install a wide array of marketing tools without the need for a developer
  • Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, ...)
  • Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
  • Track auto events, file downloads, link clicks, button clicks…
  • Import and Export Tags from one Google Tag Manager account to another
  • Troubleshoot the problems that might arise
  • How to simply exclude traffic from analytic reports for specific devices and people
  • Send values to Custom Dimensions in Google Analytics
  • Reading and Writing First-party Cookies
  • Learn about Lookup tables, scroll triggers, time triggers and more...
Requirements
  • Join with an open mind 🧠 & ready to learn 📖.
  • No prior experience with Google Tag Manager required!
  • Basic understanding of HTML & Javascript. You will be able to follow even without this.
Description

In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags. We will start with the basic theory and transition to over 14 real-world examples so you can build your own tags as we go along. By the end of this course, you will have a deep understanding of Google Tag Manager and you’ll be able to come up with your own tag ideas and implement them confidently.

Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert.


With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.
In short Google Tag Manager is a free platform from Google (duh :) ) that allows you to install different types of marketing tools/scripts like Google Analytics, Facebook pixel, Mailchimp forms,... to your website.

You'll learn how to do all this without any special technical knowledge.


Some of the topics we will cover are:

  • The initial Google tag manager installation and browser setup In this section, we’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I’ll show you how to create and set up GTM on the most popular eCommerce platforms (Wordpress, Shopify, Squarespace) and on a custom website. We’ll go through some of the most common problems that might occur during your set up and how to solve them.

  • Google tag manager overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google tag manager. We’ll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I've picked up over the years.


  • Setup essential tags and publish them In this section, we’ll set up all the basic tracking that you would need. Like Facebook, Google analytics, LinkedIn … Then we’ll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts.


  • How to Improve & Expand Your Tracking Data In this section, we’ll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We’ll send custom events to Facebook, learn to track scroll distance, time on site and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.


  • More advanced tracking concepts In the last section, we’ll take a look at custom dimensions and how to exclude your internal team's traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking.


If you’ve just started your own eCommerce store and would like to learn how to set up a Google tag manager, then join this course. You'll learn the most essential tracking concepts that each business nowadays needs.
If you are a marketer who wants more control setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.


By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all the future course updates.


So, stop thinking and start learning now!


Who this course is for:
  • Anyone trying to simplify the setup and installment of Google Analytics & Ads, Facebook Pixel, HotJar, and other 3rd party tools.
  • Marketing managers trying to iterate experiments quicker and without involving developers.
  • Online business owners and marketers trying to learn Google Tag Manager.
Course content
Expand all 36 lectures 03:55:05
+ Initial Google Tag Manager (GTM) Installation and Browser Setup
9 lectures 36:24
Useful Chrome Plugins For Working With Google Tag Manager
07:31
The Overview of 5 Google Tag Manager Installation Methods
01:16
Manual Installation of Google Tag Manager on Your Website
04:08
Setup Google Tag Manager on Wordpress
05:14
Setup Google Tag Manager on Shopify
07:12
Setup Google Tag Manager on Squarespace
02:12
Inject Google Tag Manager Container to any Website
02:32
Short Recap
02:27
Quiz: Initial Google Tag Manager (GTM) Installation and Browser Setup
5 questions
+ Overview of Google Tag Manager (GTM) Interface and Best Practices
4 lectures 25:52
Interface Overview
08:30
Best Practices & Considerations
07:18
Naming Conventions
06:54
Short Recap
03:10
Quiz: Overview of Google Tag Manager (GTM) Interface and Best Practices
9 questions
+ Setup Essential Tags and Publish Them
7 lectures 48:39
Google Analytics Setup & Publishing The First Version
08:18
Google Ads Remarketing Setup
05:44
Testing & Debugging Before Publishing a New Version
07:15
Facebook Pixel Setup
14:07
Copy Tag and Export Container
04:13
Troubleshooting Problems You Might Encounter
06:51
Short Recap
02:11
Quiz: Setup Essential Tags and Publish Them
8 questions
+ Improving & Expanding Your Tracking Data
10 lectures 01:29:33
Time Triggered Tags Part 1: Custom Facebook Events For Remarketing
10:00
Time Triggered Tags Part 2: Time on Site With Google Events
08:22
Scroll Distance Tracking Part 1: Basic
08:46
Scroll Distance Tracking Part 2: Time Triggered
06:01
Click Tracking Part 1: Outbound Links
12:37
Click Tracking Part 2: Buttons and Other Elements
09:30
Reading and Writing First-party Cookies
12:57
Simplifying UTM Links With the Help of Lookup Tables
13:21
Subdomain Tracking
05:03
Short Recap
02:56
Quiz: Improving & Expanding Your Tracking Data
8 questions
+ Advanced Tracking Concepts
2 lectures 26:41
Visibility Trigger
16:17
Exclude Internal Team (Custom Dimensions)
10:24
Quiz: Advanced Tracking Concepts
4 questions