The Most In-Depth Google Tag Manager (GTM) Course for 2024
What you'll learn
- Install a wide array of marketing tools without the need for a developer
- Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, ...)
- Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
- Track conversions, auto events, file downloads, link clicks, button clicks…
- Import and export tags from one Google Tag Manager account to another
- Troubleshoot the problems that might arise
- How to simply exclude traffic from analytic reports for specific devices and people
- Send values to Custom Dimensions and Events in Google Analytics 4
- Reading and Writing First-party Cookies
- Learn about Lookup Tables, Scroll Triggers, Time Triggers and more...
- Join with an open mind & ready to learn.
- No prior experience with Google Tag Manager is required!
- Good to already have a website set up.
In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.
We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.
By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and be able to come up with your own tag ideas and implement them confidently.
Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need for an IT expert.
With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.
In short Google Tag Manager (GTM) is a free platform from Google (duh :) ) that allows you to install different types of marketing tools/scripts like Google Analytics 4, Facebook Pixel, and Mailchimp forms,... to your website.
You'll learn how to do all this without any special technical knowledge.
WHAT PEOPLE SAY
"Had zero knowledge of tag management and it was really easy to follow. Each lesson was adding a new level of complexity that was just right above the previous one and in the end, I had a really good understanding of the platform."
— Gabriel Denav (5 stars)
"Well, I'm a digital marketing manager with over 15 years of exp. This course was great as it add value to my work and fill up some blank space. Thank you and I'm waiting for the next courses from you."
— Mariusz Maćkowiak (5 stars)
"Excellent course - Ziga goes above and beyond with this GTM course. It's terrific for beginners - but he also covers some surprisingly advanced topics as well. If you already has a basic understanding of GTM, this course will take your skills to another level. Bravo!"
— David Eyler (5 stars)
SOME OF THE TOPICS WE WILL COVER
The initial Google Tag Manager installation and browser setup In this section, we’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I’ll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website. We’ll go through some of the most common problems that might occur during your setup and how to solve them.
Google Tag Manager overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google Tag Manager. We’ll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I've picked up over the years.
Set up essential tags and publish them In this section, we’ll set up all the basic tracking that you would need. Like Facebook, Google Analytics 4 (GA4), and LinkedIn … Then we’ll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we'll learn how to check if your tags work correctly with the help of Google Tag Assistant.
How to improve & expand your tracking data In this section, we’ll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We’ll send custom events to Facebook, learn to track scroll distance, time on site, and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.
More advanced tracking concepts In the last section, we’ll take a look at custom dimensions and how to exclude your internal team's traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager.
WHO IS THIS FOR
If you’ve just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this course. You'll learn the most essential tracking concepts that each business nowadays needs.
If you are a marketer who wants more control in setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.
WHAT WILL YOU GET
By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me.
So, stop pondering and start learning now!
Who this course is for:
- Anyone trying to simplify the setup and installment of Google Analytics 4 & Ads, Facebook Pixel, HotJar, and other 3rd party tools.
- Marketing managers trying to iterate experiments quicker and without involving developers.
- Online business owners and marketers trying to simplify their work by learning Google Tag Manager.
Hi, I'm Ziga and I help businesses grow with the help of marketing.
I'm a marketing professional with 8 years of experience in launching omnichannel marketing campaigns that meaningfully engage and delight people along the customer journey.
Data-driven and result-oriented with a strong entrepreneurial "can do" spirit and track record of increasing sales and growing bottom line through product-led growth involving both B2C & B2B start-ups.
In the past few years I've:
Raised 7.2+ Million USD through Crowdfunding (Kickstarter).
Grew two of the largest communities in the region with +20% YOY growth.
Built and managed international marketing teams ranging from 2 to 7 members.
Won Slovenian Chamber of Commerce and Industry's best new idea pitch contest.
Spearheaded eight successful international B2C marketing campaigns, which increased sales by 8%.
Managed the launch o Kickstarter in Slovenia, resulting in $4.3 Million raised in the first two months.
Lectured at 40+ international & domestic events on growth marketing, crowdfunding & startups.
Co-founded three startups and exited one. Didn't make a profit but learned a ton.
Official startup and marketing mentor at GEA College, LUI, and MP.