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2021-02-08 20:59:49
30-Day Money-Back Guarantee
Marketing Marketing Analytics & Automation Google Tag Manager

The Most In-Depth Google Tag Manager (GTM) Course for 2021

With 21 Real Examples For eCommerce Including: FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions and much more
Highest Rated
Rating: 4.6 out of 54.6 (106 ratings)
5,139 students
Created by Ziga Berce
Last updated 1/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Install a wide array of marketing tools without the need for a developer
  • Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, ...)
  • Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
  • Track conversions, auto events, file downloads, link clicks, button clicks…
  • Import and export tags from one Google Tag Manager account to another
  • Troubleshoot the problems that might arise
  • How to simply exclude traffic from analytic reports for specific devices and people
  • Send values to Custom Dimensions in Google Analytics or Events in Google Analytics 4
  • Reading and Writing First-party Cookies
  • Learn about Lookup Tables, Scroll Triggers, Time Triggers and more...

Requirements

  • Join with an open mind 🧠 & ready to learn 📖.
  • No prior experience with Google Tag Manager required!
  • Basic understanding of HTML & Javascript but you'll be able to follow even without it. 💪

Description

In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.

We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.

By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and you’ll be able to come up with your own tag ideas and implement them confidently.

Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert.


With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.

In short Google Tag Manager (GTM) is a free platform from Google (duh :) ) that allows you to install different types of marketing tools/scripts like Google Analytics, Facebook pixel, Mailchimp forms,... to your website.

You'll learn how to do all this without any special technical knowledge.


Some of the topics we will cover are:

  • The initial Google Tag Manager installation and browser setup In this section, we’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems. I’ll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and on a custom website. We’ll go through some of the most common problems that might occur during your set up and how to solve them.

  • Google Tag Manager overview and some good practices This section will be a bit more theoretical as we’ll explore and explain different parts of Google tag manager. We’ll take a look at what tags, variables, and triggers are used for. I will also give you some of the best practices I've picked up over the years.


  • Setup essential tags and publish them In this section, we’ll set up all the basic tracking that you would need. Like Facebook, Google Analytics, LinkedIn … Then we’ll take a look at how to create a new version and publish the container on your website. We will also take a look at how to copy and paste your tags to different containers and accounts. Most importantly we'll learn how to check if your tags work correctly with the help of Google Tag Assistant.


  • How to Improve & Expand Your Tracking Data In this section, we’ll build on what we learned in the previous section and learn some new concepts. We will take the tags previously created and improve them. We’ll send custom events to Facebook, learn to track scroll distance, time on site and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.


  • More advanced tracking concepts In the last section, we’ll take a look at custom dimensions and how to exclude your internal team's traffic. We will also look at the visibility trigger and how it can replace or improve your scroll tracking. With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager. We'll also take a look at how to set up and trigger events in the new Google Analytics 4 (GA4).


If you’ve just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this course. You'll learn the most essential tracking concepts that each business nowadays needs.

If you are a marketer who wants more control setting up marketing tools and doing faster experiments without involving the IT department, then this course is for you as well.


By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all the future course updates.


So, stop thinking and start learning now!


Who this course is for:

  • Anyone trying to simplify the setup and installment of Google Analytics & Ads, Facebook Pixel, HotJar, and other 3rd party tools.
  • Marketing managers trying to iterate experiments quicker and without involving developers.
  • Online business owners and marketers trying to simplify their work by learning Google Tag Manager.

Course content

7 sections • 39 lectures • 4h 30m total length

  • Preview01:45
  • Preview02:54
  • Preview02:15

  • Useful Chrome Plugins For Working With Google Tag Manager
    07:31
  • Preview03:52
  • The Overview of 5 Google Tag Manager Installation Methods
    01:16
  • Manual Installation of Google Tag Manager on Your Website
    04:08
  • Setup Google Tag Manager on Wordpress
    05:14
  • Setup Google Tag Manager on Shopify
    07:12
  • Setup Google Tag Manager on Squarespace
    02:12
  • Inject Google Tag Manager Container to any Website
    02:32
  • Short Recap
    02:27
  • Quiz: Initial Google Tag Manager (GTM) Installation and Browser Setup
    5 questions

  • Interface Overview
    08:30
  • Best Practices & Considerations
    07:18
  • Naming Conventions
    06:54
  • Short Recap
    03:10
  • Quiz: Overview of Google Tag Manager (GTM) Interface and Best Practices
    9 questions

  • Google Analytics Setup & Publishing The First Version
    08:18
  • Google Ads Remarketing Setup
    05:44
  • Testing & Debugging Before Publishing a New Version
    08:51
  • Facebook Pixel Setup
    14:07
  • Copy Tag and Export Container
    04:13
  • Troubleshooting Problems You Might Encounter
    06:51
  • Short Recap
    02:11
  • Quiz: Setup Essential Tags and Publish Them
    8 questions

  • Time Triggered Tags Part 1: Custom Facebook Events For Remarketing
    09:39
  • Time Triggered Tags Part 2: Time on Site With Google Events
    08:22
  • Scroll Distance Tracking Part 1: The Basic
    08:46
  • Scroll Distance Tracking Part 2: Time Triggered
    06:01
  • Click Tracking Part 1: Outbound Links
    12:37
  • Click Tracking Part 2: Buttons and Other Elements
    09:30
  • Reading and Writing First-party Cookies
    12:57
  • Simplifying UTM Links With the Help of Lookup Tables
    13:21
  • Subdomain Tracking
    05:03
  • Short Recap
    02:56
  • Quiz: Improving & Expanding Your Tracking Data
    8 questions

  • Visibility Trigger
    16:17
  • Exclude Internal Team (Custom Dimensions)
    10:24
  • Conversion Tracking Part 1: Simple Google Ads Conversion Tracking
    09:25
  • Conversion Tracking Part 2: Custom Variables & Data Layer
    13:50
  • Google Analytics 4: Setup & Event Triggering
    11:02
  • Quiz: Advanced Tracking Concepts
    6 questions

  • The Wrap-up
    01:02

Instructor

Ziga Berce
Founder @Cofinder, Entrepreneur & Lecturer
Ziga Berce
  • 4.6 Instructor Rating
  • 106 Reviews
  • 5,140 Students
  • 1 Course

I have 7 years of experience in digital marketing and I'm fully committed to sharing my marketing knowledge with YOU.

In the past few years I've:

  ★ Started 3 successful businesses.
  ★ Helped businesses achieve up to 700% ROI on their marketing campaigns.
  ★ Helped modernize and automate multiple online stores with my business at Outtale.
  ★ Lectured to 15 generations of entrepreneurs on digital marketing.
  ★ Helped over 10 crowdfunding campaigns raise over 1 million USD and mentored over 20 extra.
  ★ Grew my personal Pinterest account to over 6 million monthly impressions as an experiment.
  ★ Presented at various marketing events with over 2,000 attendees.

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