The Complete Google AdWords

Explore the craft of Google AdWords for digital marketing through a comprehensive beginner-to-expert course, featuring 37 videos on targeting research and writing ads, and invite feedback.

Explore the master and child account structures in Google Ads and how to test campaigns with a credit card. Learn keyword selection and ad placement on search results.

Identify and test keywords with keyword planner, estimate monthly searches and CPC, compare competition, and tailor local and language keywords by country and website input.

Bid strategy depends on keyword competition and budget; avoid a fixed hybrid approach. Start with an average CPC, test around 20–25 rupees, and let Google optimize placements.

Design the landing page and ad copy for Google AdWords, applying keyword-focused content and ad guidelines, including three headlines of up to 30 characters, two descriptions, and one landing page.

Explore how Google search matches control when ads appear, covering exact match with brackets, phrase match with quotes, broad match, and broad match modifier to refine keywords.

Explore multiple campaign types in Google AdWords, including search, display, shopping, and app install campaigns, to drive leads, website traffic, and store visits, with ads appearing on maps.

learn how to set up a new conversion action, configure campaigns and conversion windows, and optimize ecommerce and lead-form actions using attribution models like first click, last click, or linear.

Set up a new campaign by choosing search or display ads, then target by location, language, and audience, using tracking templates and dynamic elements.

Identify and compare audience segments and converters to find the best performing audience. Test new audiences alongside existing ones in the audience section to optimize campaigns.

Set a daily budget and test campaigns to learn what works, then choose bidding options like maximize clicks or target CPC to optimize clicks and conversions, using extensions.

Organize Google AdWords campaigns with clear ad groups and segmented keywords, using exact match to protect budget, then craft headlines and landing pages with site link extensions.

Discover responsive search ads: add more than three headlines, while Google automatically tests and rearranges to show the best-performing combinations.

Explore Google ads extensions, including callout, sitelink, location, price, promotion, app, and lead-form extensions, and how to link maps and showcase multiple services.

Learn how to link Google My Business accounts to campaigns, manage multiple location listings, and use ad extensions like price, app, and form extensions for local reach.

Refine your Google ads with precise keywords, including brand keywords and competitive keywords, use search terms reports to identify user queries, exclude irrelevant terms, and optimize for more impressions.

Create a single list of all available keywords and learn how to exclude keywords in a campaign. Follow guidance from campaign partner Onkalo to implement effective keyword exclusions.

Discover auction insights to compare your ad impressions and impression share across campaigns, gauge top of page and top three positions, and benchmark against competitors in Greece.

Explore Google AdWords recommendations and how applying them can automatically adjust campaigns while you analyze performance to refine bids and strategy. Review keywords, budgets, and campaign types to stay competitive.

Explore Google AdWords targeting options, including gender targeting, household income, and age segments, plus geographic exclusions for precise audience targeting.

Learn how remarketing targets visitors who have interacted with your site, using audiences from the landing page and thank you page to tailor Google AdWords campaigns and optimize reach.

Learn to link Google AdWords with Analytics by linking accounts, adding a user, and viewing the link connection and campaign data in Analytics, with notifications when the link is established.

Place tracking pixels in analytics for Google AdWords, understand required permissions, and choose from link options to connect and continue with your AdWords account.

Identify negative campaigns on all campaigns and note issues with campaigns related to the Muslim faith, using icons like the metropolis icon and the campus to indicate status.

Create and optimize YouTube campaigns with skippable, bumper, and non-skippable ads, selecting placements, audience targeting, and CPM strategies to maximize reach, performance, and channel-specific results.