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The Complete Google AdWords

The Complete Google AdWords

Become Google AdWords Expert | Learn how to use Google AdWords to Advance Your Career & Grow Your Business.
Created byAbhishek Rajpurohit
Last updated 4/2024
English

What you'll learn

  • • Complete A to Z Knowledge about Google AdWords by experts
  • • Fundamentals of AdWords
  • • Auction Insights
  • • Budget & Bidding
  • • Campaigns for YouTube
  • • Extensions
  • • Google Search Works
  • • How to build and identify Audiences
  • • How to Link Google AdWords with Analytics
  • • Landing Page & Ad copy
  • • Setting up the campaign
  • • Conversion Auction
  • • Pixels on Analytics
  • • Remarketing
  • • Responsive search ads
  • • How to integrate map link
  • • Parameters to Rank Higher on Google
  • • Keywords
  • • Targeting
  • • Experts Recommendations

Course content

3 sections • 39 lectures • 2h 37m total length

  • Welcome1:14
  • Introduction to Google ads3:12
  • Keyword Planner4:16

    Identify and test keywords with keyword planner, estimate monthly searches and CPC, compare competition, and tailor local and language keywords by country and website input.

  • Slide – Is it better to bid on a Low or a high competition1:31
  • Landing Page & Ad copy1:03
  • How Google Search Works3:55

    Explore how Google search matches control when ads appear, covering exact match with brackets, phrase match with quotes, broad match, and broad match modifier to refine keywords.

  • New Camapaign5:34

    Explore multiple campaign types in Google AdWords, including search, display, shopping, and app install campaigns, to drive leads, website traffic, and store visits, with ads appearing on maps.

  • New Conversion Action3:08
  • New Campaign continued2:59

    Set up a new campaign by choosing search or display ads, then target by location, language, and audience, using tracking templates and dynamic elements.

  • How to Identify Audiences2:18
  • Budget & Bidding3:00
  • Setting up the campaign4:22
  • Responsive search ads1:11
  • Extensions9:45
  • How to integrate Map Link9:57
  • Parameters to rank higher on Google7:20
  • Excluding Keywords0:23

    Create a single list of all available keywords and learn how to exclude keywords in a campaign. Follow guidance from campaign partner Onkalo to implement effective keyword exclusions.

  • Auction insights2:01
  • Recommendations3:39
  • Targeting5:38
  • Remarketing2:06

    Learn how remarketing targets visitors who have interacted with your site, using audiences from the landing page and thank you page to tailor Google AdWords campaigns and optimize reach.

  • How to Link Google Adwords with Analytics1:55
  • Placing Pixels on Analytics1:11
  • Pixels on all pages1:33
  • Ad Preview1:46
  • Campaigns for You Tube6:29

    Create and optimize YouTube campaigns with skippable, bumper, and non-skippable ads, selecting placements, audience targeting, and CPM strategies to maximize reach, performance, and channel-specific results.

Requirements

  • Passion
  • Confidence
  • Keep ready with pen and book

Description

Go from Beginner to Advanced

Google the biggest giant of tech makes around 90% of its revenue through Google ads and is a multi-billion dollar project

Google Ads course dedicated to teaching advanced strategies & practice! | Learn and become a Google AdWords Expert in just 2 hours.

2 Sections, 37 videos, and over 2-hour worth of advanced Google Ads training. From the theory, all the way through to hands on practice, take your Google Ads skills to the next level.

Our instructor Abhishek Singh Rajpurohit (ex-advertiser turned social/digital media entrepreneur with over 10 years of experience working with prestigious brands and agencies) has designed this course using his real-life experiences and examples.

A lot goes into creating a successful Google AdWords campaign, and it can be overwhelming.

Throughout this course, you will learn all the parts that go into creating campaigns that deliver a high return on every penny you spend – from targeting, to research, to writing compelling ads, to campaign optimization.

You will also get a solid hold from basic to the expertise of AdWords and how it works. After completing Google AdWords, you will be loaded with the knowledge, and ready to run your business.

Each lesson includes:

  • An in-depth video lesson

  • A screencast walk through using a live AdWords account

The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, considering their practicality and usefulness.

I hope you enjoy the courses!


Who this course is for:

  • Beginners curious about marketing and business
  • Marketing Students
  • Business Owners
  • Entrepreneurs
  • Marketing Professionals

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