The Complete Facebook Marketing Course 2020

Learn why your business should be on Facebook by creating a business page, posting content, and engaging your audience to build brand loyalty and daily visibility to prospects and customers.

Learn that a Facebook page is a business presence with insights, analytics, and advertising. Fans opt in, separating personal life from the business, unlike personal profiles.

Explore how Facebook pages differ from profiles and learn to navigate page features like insights, publishing tools, and admin settings to grow your brand.

Create and customize your Facebook page by logging in, selecting a category, adding a name and address, and setting a profile picture and cover photo with a unique username.

Add and optimize your Facebook page logo and cover photo by uploading, cropping, and repositioning profile and cover images (or videos), following recommended desktop and mobile dimensions.

Learn to add and edit Facebook page information—from about, hours, and contact data to milestones and team members. Fill descriptions with keywords to convey your business and improve customer connection.

Learn to add photos and videos to a Facebook page, create albums, tag people, and manage video playlists to showcase your brand and boost audience engagement.

Add a call to action button on your Facebook page to boost engagement. Choose options like contact us, book with you, or shop now, and test different call-to-action options.

Customize your Facebook page by adjusting content visibility, interactions, and notifications, while assigning roles, moderating posts, and configuring page settings to suit your business needs.

Set a Facebook page username to improve discoverability and create a vanity URL. Head to the about section, edit the username, and check availability, choosing a simple, brand-friendly option.

Learn to grow your Facebook page audience by using the Invite Friends feature to selectively invite friends, customize invitations, and optionally share to timeline or messages for broader reach.

Add a Facebook share button to your website to boost traffic and reach. Explore social plug ins, like and share button options, and basic implementation tips.

Craft effective Facebook page posts by using the post dialog, tagging relevant pages, adding photos or videos, checking in, and scheduling or targeting audiences for maximum reach.

Learn how to enhance Facebook posts by adding photos and videos, including carousels, albums, slideshows, and instant experiences, to boost engagement.

Pin posts on Facebook pages to feature a post at the top using the three dots menu, with only one pinned post visible and a blue thumbtack icon.

Learn to preschedule Facebook posts using the schedule feature and publishing tools, set dates and times, manage distribution, drafts, and post previews for timely, targeted deployments.

Learn how to edit or delete Facebook posts by accessing the post menu, editing text and photos, adjusting the date, and saving updates that reflect on your page and feed.

Apply best practices for Facebook posts to boost exposure and resonance. Prioritize consistency, timely content, geographic targeting, high quality photos, concise messages, and authentic calls to action.

Learn to create a Facebook event: add a cover photo, name, location, description, category, dates and times, co-hosts, and rsvp or express interest options to boost engagement.

Explore how Facebook page ratings and reviews provide social proof and how to read, respond to, and manage reviews to address customer concerns.

Set up a Facebook live broadcast on your page, customize the description, title, and audience options, and enable camera and microphone access for an engaging, replayable video.

Discover how Facebook comments fuel engagement through likes, replies, and messaging, manage notifications, and use threads, tagging, and canned responses to foster transparent, active community conversations.

Manage Facebook messages and inbox, set general messaging options, and share your messenger link. Use automated responses and subscription messaging to engage fans through comments, messages, and Instagram.

Create a poll on your Facebook page to boost engagement and gain customer insights by asking a two-option question, adding media, and tracking votes for a one-week duration.

Learn how to boost a Facebook post or event into an ad, select compliant visuals, tailor a local audience, and manage budget, duration, and ad center tracking.

Set up a Facebook offer to achieve clear marketing goals and track ROI. Configure redemption options, discounts, and terms, then preview, schedule, or boost the promotion.

Learn to access Facebook Insights, track actions on your page, post performance, and audience behavior to optimize posting times and boost engagement and conversions.

Learn to navigate the Facebook insights dashboard to track page likes, analyze date ranges, and interpret net likes, source breakdowns, and benchmarks to grow your page.

Discover how to use Facebook insights to measure post reach, compare organic and paid reach, and interpret the reach dashboard across date ranges to optimize content.

Track who views your Facebook page and what they explore using Insights page views, with date range filters, section breakdowns, demographic data, and top sources like Google to tailor engagement.

Use the insights dashboard to see when your fans are online, identify optimal posting times and post types, and compare pages you watch for engagement.

Learn to export Facebook insights into a spreadsheet by selecting data type, file format, and date range in the insights dashboard, then customize layouts and analyze offline with CSFI.

Learn to add multiple admins and assign page roles on a Facebook page, including admin, editor, moderator, advertiser, analyst, and jobs manager, with secure invitation control.

Learn how to use Facebook page notifications to monitor all activity, drill into likes, comments, shares, reviews, and requests, and engage by replying in the inbox after checking notifications.

Learn how to merge two similar Facebook pages, requiring admin access to both and matching addresses, while posts and photos may be deleted and users notified over a few days.