The Complete Facebook Ads Course & Facebook Marketing - 2023

Learn to create ads on Facebook and Instagram step by step, and explore ad formats and targeting options. Apply copy strategies and analytics insights from experience to take practical action.

Explore Facebook ads basics, from creating pages and budgets to choosing campaign types: awareness, consideration, and conversion, and how to plan strategies, targeting options, and in-store and online goals.

Explore Facebook and Instagram ad types, including page boosts, post ads, 15-second video ads, and app install ads, plus placements and the 20 percent text rule.

Learn how to boost physical-store footfall with Facebook ads by listing your location, showing distance to users, and using in-store coupons tracked by third-party tools.

Discover how to add location data in Facebook ads by pinning your business to a specific location and using geo fencing around five kilometers for hyper local targeting.

Facebook 3V structure—campaigns, ad sets, and ads—and how budgeting, auction-based bidding, and targeting (website visitors, interests, age, gender) drive performance.

Apply advanced audience targeting and exclusions to limit ad impressions, achieve unique reach, and retarget users who have viewed portions or the entire video.

Master detailed audience targeting by selecting location, age, language, demographics, interests, behaviors, and device, and optimize reach and pricing with budget controls and exclusions.

Create retargeting audiences from lead forms by using custom audience rules, selecting open or submitted statuses, filtering by form and date range, and excluding those who opened but didn't submit.

Set up Facebook app install campaigns, choose a conversion goal for installs, use look-alike audiences, and optimize to maximize app registrations on Android via Google Play Store.

Explore dynamic creatives and dynamic ads on Facebook, testing multiple headlines and images with two ads per ad set, while Facebook optimizes which copy performs best.

Select and optimize ad placements—like Instagram stories—and disable automatic placements. Target regions, choose objectives such as landing page views or link clicks, and control costs while refining audience delivery.

Explore a live Facebook ads campaign example, detailing budgets, audiences, placements, and ad sections. Analyze optimization strategies and performance metrics for cost efficiency and reach.

Discover how to create and save custom audiences, reuse saved audiences across campaigns, and apply targeting and exclusion rules (visitors, engaged users, purchases) for more unique reach.

Learn to set up Facebook ads by choosing bids, selecting Instagram handles, promoting existing posts, configuring placements and call-to-action buttons, and understanding Facebook review and the learning phase.

Master conversion based campaigns by configuring audiences and pixel events to optimize leads and purchases. Implement base and event codes, debug pixels, and analyze performance for better ad outcomes.

Understand how dynamic ads perform A/B testing across audiences by testing multiple variants—headlines, descriptions, and images—letting Facebook optimize the best performing ad, especially for shopping ads.

Learn how to set up a Facebook conversion campaign to maximize leads by configuring pixels and conversion events, choosing goals, budgeting, and precise audience targeting, with optimization and analytics guidance.

Place a pixel on your site using manual code or Google tag manager, and track form submissions and other actions. Google tag manager loads all pixels together, improving load times.