The Beginner's ETSY Shop Launch-Kit

Power through the course with the master checklist, tracking worksheets and tasks as you gather, create, write, and photograph items until all boxes are checked and you’re ready to launch.

Generate ideas for your shop name through a word association exercise centered on your product category, then expand outward using a center bubble on a poster board.

Research Etsy shop taglines, draft five options under 20 characters, identify five core words, and condense your shop essence into a paragraph, a sentence, and three words.

Craft a logo that captures your shop's essence, is memorable, and stays legible at small sizes. Ensure black-and-white readability, watermark suitability, and alignment with your target audience and values.

Learn to use Etsy keywords across titles up to 140 characters, descriptions, and tags, with attention to categories, attributes, variations, and materials to boost search visibility in shop setup.

Front-load your listing titles with your most important keywords to boost Etsy SEO, fill 140-character limit with clear 2-3 word phrases, and describe the item with color and size cues.

Weave title keywords into a readable narrative, use bullets and white space, and add FAQs and ordering guidance to optimize Etsy listing descriptions for SEO and clarity.

Design packaging that protects items in transit, includes branded materials, is scalable for growing orders, and looks presentable for social posts, while avoiding overspending, wasted space, and revealing contents.

Plan, shoot, and edit ten Etsy photos, including a primary image, various angles, and size cues, with 1 mb max, 2000 px side, 72 ppi, and JPEG or PNG formats.

Master Etsy product video specifications with a silent, 5–15 second clip in 1080p, optimized for four by three aspect ratio and easy 16:9 cropping, including square video upload notes.

Explore a curated list of photo and video editing apps, highlighting Canva as a versatile, cross-device platform for editing and exporting on laptop and phone.

Complete a three page worksheet for each product to capture weight, dimensions, packing supplies, and shipping costs, then estimate USPS options and Etsy shipping calculations for accurate, affordable packaging.

Discover Etsy shipping terms, including calculated shipping, free shipping and its $35 threshold, processing and shipping times, domestic and international shipping, shipping methods, and tracking for shop setup.

Identify and compare the current Etsy listing, transaction, and processing fees with examples. Learn how offsite ads affect pricing while distinguishing optional features and non-fee costs.

Break down pricing with a nine-page worksheet, research similar products, and use gut-feel answers to set a test price while factoring material, packaging, postage, Etsy fees, and time value.

Explore a price test checklist to validate your Etsy product pricing, considering costs, time value, and competitive value, then troubleshoot by testing higher prices and batching to reduce costs.

Gain bonus tips for running your Etsy shop, including earning five-star reviews, achieving the star seller badge, managing negative feedback, and weekly cleanup checklists.