Email Marketing for Small Businesses: Grow Your Business
What you'll learn
- Email marketing statistics
- Popular email marketing tools
- Free email marketing products
- How to create a standard email campaign
- How to create an automated email campaign
- How to create a drip email campaign
- Understand and navigate the MailChimp platform with ease
- Learn how to market and profit from your growing email list
- You should be familiar with basic HTML
- You should be able to communicate effectively in written and spoken English
Email marketing is an incredibly effective way to reach your customers, sell more products, drive more traffic, and increase brand awareness. In this class I walk through the basics of getting setup with email marketing, cover important stats, best practices, and show hands on examples of creating lists and campaigns from scratch.
In this class I’ll cover the following:
Email Marketing Basics - Important stats about performance and best practices, as well as what you need to know before getting started
Building a List - How to setup your list, important contacts, and create a sign-up form
Creating a Campaign - Walk through building your first campaign using a What You See Is What You Get editor on MailChimp
Finding Free Content - Need high quality images, video, or sound? I'll show you some great free resources to help with your campaign
Setup Automation - 49% of all business use some form of automated emails. I show you how to setup your own
Drip Campaigns - Drip Campaigns allow you to automatically send pre-built emails without manually setting up campaigns every time you get a new user
Reporting - After you send your first email, you should look at reporting to see who is opening them and what people are engaging with
By the end of this class you’ll be ready to setup an email campaign and properly schedule posts, setup a campaign, create automated emails, pull reporting, and build your business using email marketing.
This class is designed for beginners and up. Whether you’re an advertising pro just getting started with email, a small business owner, entrepreneur, or you’re just interested in email marketing, this course is for you. Sign-Up today!
Email Marketing Statistics:
73% of millennials identify email as their preferred means of business communication
Tuesday is the best day of the week to send an email campaign
49% of all businesses use some form of automated emails
1:44 - Average ROI for every dollar spent on an email campaign in the U.S.
20% - Average open rate of email campaigns
I’ve been teaching classes on business subjects like Digital Advertising & Marketing, Public Speaking, Email Marketing, and more. Here are some real life review from other classes:
Digital Advertising & Marketing 101
★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit
★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocleyn Armour
★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C
Digital Advertising & Marketing 201
★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser
★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh
★★★★★ “Comprehensive overview...detailed!” - Kaithlean Crotty-Clark
Introduction to Programmatic Advertising
★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla
★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody
Who this course is for:
- Small business owners
- Digital marketing professionals
I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. I've managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category.
Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews.
When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills!
I can't wait to see you in class!