The Complete Copywriting Course : Write To Sell in 2019
4.6 (3,262 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,576 students enrolled

The Complete Copywriting Course : Write To Sell in 2019

Write compelling sales copy and grow your business & career // Packed with copywriting templates, formulas & FREE tools
Bestseller
4.6 (3,262 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,576 students enrolled
Last updated 11/2019
English
English [Auto-generated], Italian [Auto-generated], 1 more
  • Spanish [Auto-generated]
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 5 articles
  • 20 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Sell more products and services (just by being helpful!)
  • Compel your readers using timeless sales psychology
  • Gently stoke people to act NOW
  • Eliminate "stage fright" and “blank page anxiety”
  • Hacks and secrets from the world's most successful copywriters
  • Ethtical persuasion methods (This is officially a scuzz-free zone)
Requirements
  • Busy business owner? Maxed-out marketer? Fledgling freelancer? This is YOUR course!
  • All you need is your wonderful brain and a willingness to learn
  • Maybe a laptop or a notepad, too. ;)
  • LET'S DO THIS! ✏️✏️✏️
Description

WANT TO BE A BETTER COPYWRITER?

Do you struggle to make sense of all the information out there? 

Do you waste hours -- sometimes days -- fumbling over your words, then wonder why your copy STILL isn't stellar?

Do you puzzle over how and where to start your copy?

LEMME KNOW IF THIS SOUNDS FAMILIAR:

You sit down to write but the words don't come.

When they do, they sound floppy, lifeless, flat on the page. 

Worse, you feel kinda greasy, gloopy -- a little bit 'scuzzy'.

And even though you've studied blog post after blog post.

...Read a few copywriting books.

...Fallen down endless YouTube rabbit holes.

...Maybe taken other copywriting courses - eek!!

There's still one issue.

Your copy isn't working.

It's not generating the clicks, shares, downloads and SALES you know you deserve.

If that sounds about right, then keep reading...


Imagine having everything you needed in one place.  One place where you could get:

- Expert tips to give you a competitive advantage...

- Repeatable formulas and timeless sales psychology tactics...

- Scientifically-proven techniques to boost your confidence...

- Fun, interactive copy missions... to help you lock down the info...

- Brilliantly handy templates you can overwrite... time and time again...


If you want to learn how to write really great copy -- quickly and efficiently -- sign up to The Complete Copywriting Course, today. 

With 13,000+ students, a consistent rating of 4.6 out of 5 and over 2000 glowing 5-star reviews... you can rest assured you'll be good hands.


★★★★★ "As an absolute beginner, I found it to be incredibly useful in understanding the fundamentals of an essential part of online business. Thank you for offering such a comprehensive course." Ross Cessna

★★★★★ "Short, straight to the point and an excellent course for anyone who is new to copywriting. Tons of useful tips and tools that I know will make a huge difference in my writing from now on. I'm over the moon excited about putting everything I've learned into practice:-)" Marita Marcolongo

★★★★★ "This course the best I have taken so far. You get valuable information that makes your copy way better. Thanks for sharing your knowledge!" Mouhamadou Diouf

★★★★★ "Absolutely brilliant! Easy to follow, incredibly educational and packed with resources. Thanks Tam - what a wonderful human you are." Nerissa George

★★★★★ "This course is a perfect match for me. I like the way the content is presented. Very useful and straight to the point." Sonja Aleksic

★★★★★ "Great course! Time and money well spent. Practical and inspiring. I'm really excited to start my career in copywriting." John Selvey

★★★★★ "This course actually makes me excited to start marketing using copy and to be more persuasive." Kasey D

★★★★★ "I always thought copywriting was complicated until I took this course. I really see myself doing this for a living. I can't wait to complete the next course on portfolio creation. Thanks for the examples and resources that really add credibility to what you teach." Keenya Tynes

★★★★★ "I've been down the Youtube rabbit hole trying to learn anything I could about copywriting, and I've already learned more in this class in LESS time. Tamsin is engaging and breaks down copywriting into actionable, replicable steps. My brain is literally buzzing. I feel like I finally GET it. I also love how many opportunities there are to practice what I'm learning, so I know it's going to stick. The confidence this class has given me is priceless. P.S. This is the first training I've taken on copywriting that hasn't bored me to tears. You can tell so much thought, heart, and soul went into making this training. THANK YOU! :)" Lindsey


No other course on Udemy gives you all the fundamental tactics you need -- in just three hours. 

No faff, no nonsense. Just binge-worthy video tutorials, packed with fun, easy-to-remember missions, tools and techniques.

Let me emphasise that again....EASY-T0-REMEMBER... That's the key to your success, right?

If you’ve taken other copywriting courses and found them to be too long, too drawn out, too theoretical... and you're STILL not seeing results?  It's probably because it's impossible to absorb all the information.

Which is such a shame.

Because learning how to write persuasive copy has the potential to change everything for you. 

Check out some reviews from my lovely students below. See for yourself how people are already seeing wonderful results after taking The Complete Copywring Course.


★★★★★ "I'm only about 35% through the course and have already had so many "WOW" moments! I actually said "Wow" out loud each time Tamsin made an especially eye-opening point. I am amazed at her gift for words and how she can spin such tempting copy! I never knew how powerful and valuable the skill of copywriting could be, and now I'm really excited to know even more about it and to get better at it.

Update: I've completed the course and have learned so much from Tamsin. She's been so generous in sharing her tips and expertise. Her warm and engaging manner makes me want to continue watching her videos. Though I'm not so confident in my abilities, I'm excited to put what I've learnt into building a part-time gig in copywriting
." Brenda Chung.

★★★★★ "Just the fundamentals section covered more than most copy writing books I've read. I'm moving on to the advanced techniques, and I can't wait. Gonna be learning till late tonight. Better than Netflix." A. Jackson

★★★★★ "Best copywriting course on Udemy! Practical and easy-to-follow." Carys. S.

★★★★★ "Amazing course! I learned so much. The lessons were light and beautifully explained,the visuals also helped a lot. The information is relevant and applicable, I started taking action immediately. I loved Tamsin's personality and her voice was easy to listen to. I liked that certain things were repeated in various sections, it solidified the information in my head. I will certainly be going over the lessons. This course gave FAR more value than it costs. I would highly recommend it and will be on hunt for any other content this instructor has out there. Thank you Tamsin!"  Christina F-Thomas


WELCOME and great to see you here!

My name’s Tam and I’m the copywriter behind some of Udemy’s best-selling courses.

My marketing career spans 18 years. For six of those, I've been running a successful copywriting business. The flexibility and freedom to work from anywhere, at any time, is what gets me bouncing out of bed every morning.

On top of that, doing something creative that feeds my inner science geek AND pays the bills? Couldn't ask for anything better.

I believe copywriting is THE most useful (yet underated) skill ANYONE can have.  And I genuinely can’t wait to share what I've learned with you.

It doesn't matter what you do, or what your goal is... it's your words that win hearts, minds and pockets. 

You could be an app developer, a solopreneur, a digital marketer, a VA, a freelance fashion designer, a florist, an IT engineer, a business coach, a high-flying CEO, an artisan baker, an inventor, a tech startup founder, a branding agency, an Instagram wannabe, a fitness instructor, or a kickarse web designer.

If you want to achieve your goals, it all comes down to your WORDS. The words on your website, in your emails, newsletters, pitches, proposals and brochures. 

Yup, your COPY.

And when you can write to persuade? Endless possibilities in your life and business open up to you.

So whether you’re a complete beginner or looking to refresh your skills, this course is for you. And I'm going to walk you through the exact steps I take to remember complex topics -- and how I implement them to run a profitable copywriting business. And how YOU can too. :)


★★★★★ "This course was so informative and has empowered me to get started with my freelance copywriting business right away. The content flowed well and I feel prepared to go it on my own!"  J. Smith

★★★★★ "SO HELPFUL!!!" Ryan

★★★★★ "It’s so obvious now why our copy wasn’t working before. We were making every classic mistake. The tips and tricks I’ve learned on this course have completely changed the way I’m writing. The how to guide make it easy to follow. Now all I need is practice! Add to this the lectures are engaging and get to the point quickly. Thanks Tamsin." Suean Pascoe


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

IMPORTANT NOTE:

I DO NOT use fake reviews. EVER.

All my reviews are 100% genuine. Sadly and unfortunately, there are less ethical instructors using underhand strategies to boost their ratings (and diminish the ratings of honest instructors, like me.)  Udemy is working hard to combat this, but some continue slip through.

So when you choose a course, please, PLEASE, watch some of the videos, and decide for yourself based on quality.

And be EXTREMELY wary of courses promising to make you rich without doing any work, or through automation! You cannot automate copywriting! Thank you!

<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<


WHAT THIS COURSE ISN'T

This course isn't about dry-as-sand theory.

Nor does it require hours of sitting front of a computer screen watching video after video, until your eyes grow droopy.

This course is about fresh actionable lessons, delivered succinctly. (Just like good copy!)

And it's about practical,  but fun copy missions and memorable formulas you can put to work -- even in your next email.

In fact, I'm so confident you're gonna LOVE IT, if you don't agree, I offer a 100% MONEY BACK GUARANTEE within 30 days. So you've got nothing to lose, by having a sneaky peek, right?

Okay, ready to get started? Pull up a chair, grab your laptop and let’s begin this exciting adventure together, today.

To you and your copywriting success!


★★★★★  "Definitely a good match. The presenter starts from scratch but never assumes the audience is stupid. Also love her energy & passion. This is not only teaching me skills, it's invigorating me!" D. Biancotti

★★★★★ "I really love this course, everything is broken down into simple steps and very well explained with plenty of examples and exercises to give you a chance to see if you understand it before you move on to the next lesson. Would definitely recommend this course." Sean Smith

★★★★★ "As a complete novice to copywriting, I absolutely enjoyed the pace of the course. Tamsin brought a wealth of knowledge and energy to every lesson. You can tell that she put her heart into this and it shows. My main take aways were grasping an understanding of persona, WIIFM, features and benefits. I would highly seek out and recommend her future courses to everyone!" Jacquie Dear


BY THE END OF THIS COURSE

You'll have EVERYTHING you need to write sparkling sales copy.

Copy that will increase your conversion rates.

Which is the fancy way to say... people are MUCH more likely to take action after reading your copy.

Whether that's to...

- Buy your latest package, service, programme, subscription or product.

- Sign up to your club, membership, mailing list, or event.

- Click on a link, share your content, or download an eBook.

Fact is: good copy can motivate people.

PLEASE NOTE: This isn't magic and it's not a get rich scheme! You must put the work in. (As with anything in life). You must practice, polish and never stop honing your craft. 

But with these skills as your foundation, I'm confident you will have everything you need to get started.

SO! Take The Complete Copywriting Course and never again will you have that teeth-gnashing frustration of not knowing where to start. 

Imagine that! No more blank page anxiety. No more blinking cursor of doom. No more putting it off for yet another cup of tea. Ugh, we've all been there.


★★★★★ "This course has removed so much confusion and guesswork in my writing."

★★★★★ "AWESOME course! This stuff is almost a no brainer… When you hear it you finally realize you knew what to do all along. It all makes so much more sense. And, awesome examples + resources that come along with this course, it really helps you understand copywriting on another level. You can definitely tell a lot of hard work went into putting this course together. Totally worth the buy." K. McMurrick

★★★★★  "I'm happy I took this course because it increased by copywriting knowledge ten fold. Now I know what I'm looking at when it comes to copy." E. Lemus


IS THIS YOU?

  • You're fed up with jigsaw-piece learning from random blog posts and YouTube videos that send you a down an internet rabbit hole

  • You feel overwhelmed by all those "Copywriting Tips" articles...

  • You don't have the time (or let's be honest... brain space) for huge, long, drawn out courses.

  • You want actionable tactics that get you to where you wanna be quickly and economically.


★★★★★ "I love being able to follow systems and formulas and know that they're going to get me results."

★★★★★ "The course so far is absolutely fantastic. Loads of well-thought out and creative information, tricks and (most importantly) a massive time-saver for any current or aspiring writer."

★★★★★ "I've been writing ad copies particularly on Google Adwords and Bing Ads for a few years now as an SEO and SEM guy. I don't have any formal copywriting or related courses so getting Ms. Henderson's course is a huge help! I've already applied some of the things I've learned to my work and saw BIG and better results! Highly recommended!" Nikolai Lacson

★★★★★ "She is a great instructor. I thoroughly enjoyed this course, the best so far. The content is excellent and she did it in such a timely manner. Would definitely recommend her." Annie Watson

★★★★★ "I love the instructor's take on this course, it's very insightful but also not boring like a long class lecture." Karen Hill

★★★★★ "Great course very in depth!!" Joshua harp


HERE'S WHAT YOU'LL GET IN THE COMPLETE COPYWRITING COURSE (NOW WITH EXTRA RESOURCES):

✔ IMMEDIATE LIFETIME ACCESS to all the systems and techniques you need to improve the conversion rate of everything you'll write again.

✔ THREE HOURS OF BRIGHT, ENGAGING VIDEO TUTORIALS chopped into digestible 9 to 10 minute bite-sized chunks.

✔ SCIENTIFICALLY-PROVEN STRATEGIES That. Just. Work.

✔ RINSE AND REPEAT FORMULAS that remove guesswork, head scratching and I-dont-know-where-to-start crazy eyes.

✔ PEEK OVER MY SHOULDER VIDEOS to give you REAL WORLD examples, analysis and context.

✔ EXTENSIVE, TIME-SAVING TEMPLATES you can use again and again (just download and overwrite)

✔ 30-DAY MONEY BACK GUARANTEE if you're not completely satisfied.

✔ DOZENS OF RESOURCES, downloadable PDFs and At-A-Glance guides - worth the price of the course alone.


★★★★★  "Very knowledgeable and well thought out. The instructor is dazzlingly gifted. She's clear and concise with actionable steps that you can implement now. Her openness and transparency makes her approachable (answers questions and reviews). She seems genuinely passionate about your need to succeed. Lots of bite size nuggets to digest."

★★★★★ “Much more understandable than all the other courses I've taken elsewhere.Thank you!"


WHY TAKE THIS PARTICULAR COURSE?

Yes, there are other copywriting courses out there promising to teach you these skills. 

BUT, are they easy to remember? And more importantly... to REPEAT?

Not only is this course designed to get you racing to competency. (You'll whizz through it, gaining a confidence-boosting sense of accomplishment).

...It's also EASY TO REPEAT. (Because if you can't repeat what you've learned, then...um, what's the point?)

Take The Complete Copywriting Course and you'll be writing high-income sales copy, with ease. End result? More success for you, your business and your clients businesses.


★★★★★ "The lectures are so logical, and easy to follow, I'm already applying persuasion techniques to my writing and seeing results."

★★★★★ "Love it. Good teacher, great curriculum, and real world examples and applications. Very nice." Sonny de Oliveira

★★★★★  "I started this course cause I was struggling with writing my website copy. It gave me lots of tips and example that I could use immediately and now my website copy, and not only, is much much better! Thank you Tamsin! Simone p.s. and thank you for improving the audio of the course ;-)"  Simone Mei


AND BECAUSE YOU DON'T HAVE LIMITLESS TIME...

The Complete Copywriting Course is designed to give you EVERYTHING you need... In just THREE hours. 

(In your own time. At your own pace).

A MINUSCULE investment of time for a skill that's gonna pivot your personal and professional life forever, don't you agree?



IMPORTANT NOTE: I've designed this course to be simple, but not simplistic. 

Each lecture is compact, concise and distilled into three key points -- with a copy mission to lock in the information as you go.

Udemy recommends this system, as it has been proven to be the most effective way to learn new topics.

This course is the result of 12 months of intense, writing, planning and research to crystallise the most important information into the most accessible and easy to repeat lessons. I really hope you love it.


★★★★★ "Within 5 minutes Tamsin had given me 3 powerful and free tools that will revolutionize my writing. I couldn't be happier! Can't wait for the rest of the content."

★★★★★ "Crucial strategies for anyone who wants to persuade with their words. This course is worth five times the price."

★★★★★ "Aprendiendo formas de redacción en poco tiempo con herramientas útiles para usar ya."

★★★★★ "The teaching is so amazing, so nice and fun to hear her lecturing ! Way to many examples and missions to improve which is UNIQUE and so helpful ! If there's was only a way to keep in touch or contact the teacher more easier, it be even more amazing ! THANK YOU"

★★★★★ "Its a good match for me. As I'm a fresh grad trying to help expand my parents' business. This is a perfect course to leverage my marketing skills."


WHAT'S IT LIKE TO TAKE THE COMPLETE COPYWRITING COURSE?

  • It's FUN, energetic and interactive (with a pop culture twist)

  • It's also practical and process-oriented.. kind of like a one-on-one workshop

  • It covers the most memorable, time-tested and TRANSFERABLE techniques of the world's best copywriters

  • If you're a beginner, it'll quickly take you to advanced level.

  • Already a copywriter? It'll sharpen your skills and get you writing profitable copy with comfort and fluidity.

★★★★★ "I was already writing sales copy, but this course has turned me into a more confident, capable copywriter."

★★★★★ "I'm a recently self-employed Nutritionist. My writing experience is logical, factual and unemotional. My grammar style is passive and longwinded. I have read articles and books on how to be a better writer, but I wanted a course that walks me through how. I want to understand how to be compelling at a deep emotional level, so it becomes instinctive and doesn't require effort. So far, Tam has ticked all the boxes and I'm eager to learn more! After finishing her course, I feel armed with knowledge. She provided many real life examples and copy missions (which I love), but I'm still nervous and Tam is very encouraging saying all I need to do is practice."  S. Leung

★★★★★ "É muito mais do que eu esperava! A instrutora é ótima. Mesmo sendo em inglês o conteúdo vale muito a pena para quem precisa escrever em qualquer idioma."


WHAT CAN THIS COURSE DO FOR YOU?

 This course is for you if you dream of tapping away in cosy coffee shops, earning cash to take your family on fancy trips to Europe, never to flinch at the cost of overpriced lattes again.

This course is for you if you're fed up with the daily grind and want a well-paid alternative to an existing job.

It's for you if you're looking to crank up your career prospects and earning potential - no matter what you do for a living.

It's also for you if you're an entrepreneur or business owner looking to grow your bottom line. 

It's for you if you want more people to listen to you: your campaign, your press release, your marketing plans, your policies, your non-profit goals, your guidelines, even your choice of where to go for dinner...

It's also for you, if you're coder looking to improve your copywriting skills. Because when you can code AND write to persuade? Dynamite. That's you.

In essence, it's for ANYONE that writes.


IS THIS COURSE RIGHT FOR ME?

Absolutely.

It doesn't matter where you are in your copywriting journey. It's suitable for all levels.

Take it in your own sweet time, or power through in three hours.


FROM BEGINNER TO ADVANCED... NO EXPERIENCE REQUIRED

The great thing is... To take The Complete Copywriting Course, you don't need to be a writer. And, you don't need any previous experience. 

That's because copywriting isn't some mystical, unattainable skill only achieved by the lucky few sprinkled with unicorn dust. It's a learned skill. I'm living proof that with just a few simple formulas and techniques, you can be confidently writing sparkling high-income sales copy, too.

All you need is a laptop, this course and a willingness to learn.

Ready to get started?


WHY START NOW?

Right this minute, your competitors are learning how to become better copywriters.

Copywriting is a blazing hot opportunity at the moment. But you have a distinct advantage. No other course offers the same memorable learning style, actionable tactics and real-world examples that you'll find here.

Enroll today, and start seeing results in your next email.

(Don't forget Udemy offers a 30-Day 100% money back guarantee - so there's no risk involved if it's not for you).


★★★★★ "Love love love it! Great tips and info! And i love the easy-to-follow presentation. I am going to apply this on one of my clients copy!"

★★★★★  "I've always known that writing persuasively is one my strengths, but I never gave it a name until now. This course is doing much more than giving that skill a name, but teaching me the art and science behind it. Love it." K. DeWitt

★★★★★ "Learning how to write to persuade is THE most profitable skill you can learn".  Rob Percival, Best-Selling Udemy instructor."


THANK YOU FOR YOUR TIME

I can't wait to help you become a successful copywriter, so you can start enjoying all the wonderful benefits in brings.

- Tamsin

P.S. I'd love to get to know more about you and your goals for taking this course! So enroll in The Complete Copywriting Course now, introduce yourself in the Q&A and let's begin this exciting adventure today!


★★★★★ "love it! very easy to follow along with :)"  Katrina White

★★★★★ "This was a fantastic and thoroughly enjoyable course. Tamsin has a lovely, affable style and the lectures are busting at the seams with information. Great work - and I love the way the course is an active, rather than passive, experience!" N. Skerten

★★★★★ "There are many tips and pointers given by Tamsin in this course which I never would've guessed or known. I can't wait to start applying them in my own copywriting. I've also started to look at ads and copies out there in a different way now - trying to connect to what I've learnt from the course. Tamsin is very engaging and her explanation just makes sense. The copy mission in each lesson is a great way to immediately apply the skills learnt. There should be more of it! And, more of real examples too. "

★★★★★ "Yes, this is exactly what I have been looking for. I'm blown away by the information and how she makes it easy to understand!" Mike Breeze

Who this course is for:
  • Marketers who want to increase their earning potential and career prospects
  • Business owners looking to attract more leads and more sales
  • Freelancers who want to upskill like crazy
  • Busy people who want to learn copywriting as quickly and memorably as possible!
Course content
Expand all 38 lectures 02:57:35
+ Bite-Sized Fundamentals
12 lectures 01:03:20
How To Master WIIFM (What's In It For Me)
06:06
BONUS MISSION - WIIFM
02:28
Peek Over My Shoulder >>> WIIFM
05:26
How to Flip Features into Benefits Like A Pro
08:36
BONUS MISSION - Features Into Benefits
01:51
Remember: B2B Customers Eat Pizza Too
04:14
How To Use Emotion To Motivate Your Reader
07:22
The Secret To "Show, Don't Tell"
03:35
How To Write Like You Speak For Ultimate Persuasion
09:40
Peek Over My Shoulder >>> Write like you speak
02:54
+ The Secret To Creating A Winning Plan
1 lecture 06:37
The Secret To Creating A Winning Plan
06:37
+ Call To Actions
1 lecture 03:18
How To Write An Irresistible Call To Action
03:18
+ Formulas
2 lectures 12:10
Meet PAS and AIDA... Your Two New Best Friends
08:25
+ Headlines In A Nutshell
3 lectures 18:06
How To Write Incredibly Effective Headlines
09:38
Bonus mission >>> Headlines
02:31
Peek Over My Shoulder >>> Headline Hack
05:57
+ Pocket Guide To Press Releases
2 lectures 11:01
How To Write Press Releases Journalists LOVE
07:39
How To Write Press Release Quotes That Don't Suck
03:22
+ Pocket Guide To Case Studies
3 lectures 15:42
High-Paid, High-Demand -- How To Write Excellent Case Studies
09:08

The Secret Sauce Questions To Ask Your Customer/Interviewee

Now that you have a good understanding of how to write a case study, you need to get the material from your customer. You can either interview them yourself -- I tend to conduct these interviews by phone -- or you can send them questions by email.

Either way, you need to know the perfect questions to ask. In fact, the right questions are the secret sauce to a truly effective case study.

You can download them, just below here.

You don't have to ask all of the questions, but use them as a guideline to get as much information, insight and data as possible.  You can distil what you have later, picking out the most interesting and useful points for your case study.


Download PDF


The Secret Sauce Questions To Ask Your Interviewee
03:19
Peek Over My Shoulder >>> Case Studies
03:15