
Explore tools to guide clients to the right careers that fit their interests, lifestyle, and goals, while mastering LinkedIn, interview techniques, and building a lucrative coaching practice.
Learn tools to help clients find the right position that fits their interests, lifestyle, and goals. Master using LinkedIn, networking, and interview techniques to land better roles.
Outline the course format for career coaching and interview preparation, guiding coaches and individuals toward effective client engagement and interview success.
Choose not to follow your passions; become excellent at something you're good at and build a career around it. Let excellence give you time and money to pursue the arts.
Create a personal board of directors from diverse fields to gain candid advice, insights, and outsider perspectives on your career, including what to tell employers and your strengths.
Assess whether changing jobs for more money is driven by your financial obligations—bills, tuition, and alimony—and grow your current role to raise earnings if you’re comfortable.
Coach older workers to navigate age discrimination and awkward hiring dynamics by updating skills, identifying transferable talents, and exploring project-based roles in the gig economy.
Explore how employers verify candidates by checking with vendors or clients to assess integrity, honesty, and negotiation in good faith.
Discover how to reinvent your role by applying communication skills—from media training to sales and investor relations—to advance your career. Identify cost-saving and revenue opportunities to impress leadership.
Advise your client to get a mentor at work, a senior leader who provides feedback, helps bounce ideas, and shares insights from the board about company direction and changes.
Master the job interview to present a clear professional and personal narrative of your experience. Prepare answers to questions like tell me about yourself and why you want this role.
Research your prospective employer online to understand their values, markets, and competitors. Share a personal story of achievement or adversity in interviews, instead of reciting your resume.
Learn to answer 'why should we hire you?' by showing enthusiasm, homework, and fit with the job posting, plus how your background meets the company's needs.
Craft a narrative about your life and work in response to 'so, tell me something about yourself,' using smart questions to reveal what you stand for and your leadership.
Learn to answer what are your weaknesses honestly by sharing concrete steps you took to improve, like coaching and Toastmasters for public speaking, and show empathy and self-awareness in communication.
Confess when you don't know the answer in a job interview, and show your process to find it using sites and by engaging team members.
Learn to tell stories in interviews by framing the problem, the solution, and the benefits to customers, the company, and investors.
A career coach helps a college president candidate win interviews by shaping his messages and delivery around a powerful student success story that resonates with decision makers.
Prepare at least three thoughtful interview questions based on company news, such as what they wish people knew, the biggest misconception about your company, and future growth.
Avoid asking early in the interviewing process about salary, vacation, or per diem; these questions focus on you and signal a selfish attitude, save them for later in the process.
Lying in job interviews happens on both sides. Be truthful, highlight your relevant experience, and research the company culture via LinkedIn.
Do not badmouth your current employer in interviews. Explain leaving as seeking more responsibilities or a new direction, and show how your background benefits the prospective employer.
Explain being fired honestly, frame it as a poor fit or external layoff, then pivot to your strengths for the new role; seek a recommendation and stay professional.
Develop power presence in a job interview with forward lean, hands on table, and eye contact, in person or video. Listen closely; rephrase when needed, and ensure lighting and microphone.
Learn to answer questions while showing why you should be hired, and weave stories to highlight your right training, education, experience, and know-how.
Succeed in zoom interviews by researching the company and preparing thoughtful questions. Present with reliable tech, good lighting, a neutral background, and clear audio to convey professionalism.
Dress professionally by checking the company website for cues from leaders’ photos, and arrive 15 minutes early with a clear route to avoid late, showing preparedness.
Master the power of your voice to convey passion, energy, and emphasized points, while using hand gestures to energize performance and calm nerves for a more impactful presentation.
Be the bearer of your own bad news by addressing online accusations openly, owning mistakes, apologizing, and providing context and verifiable evidence.
Craft a standout thank-you note by highlighting a memorable interviewer remark to show you listened and cared. A handwritten, snail-mail note differentiates you from other candidates.
Advise clients to keep looking for other jobs while waiting for an offer, since offers aren't guaranteed and a better opportunity, salary, or position may arise.
Relieve job offer anxiety by diverting attention to engaging topics and pursuing other opportunities while waiting, as most employers reach out quickly when they want you.
Help clients feel confident by reframing social media comparisons and highlighting their real successes, overcoming obstacles, and turning points that reveal their own gold.
Identify your three greatest business successes and career achievements, and focus on their impact, income, and the difference you made to reinforce progress while learning from mistakes without dwelling.
Explore the toughest obstacle you've overcome in business and the lessons learned, focusing on self-talk, others' doubts, and what you did that you thought you couldn't do.
Prepare for virtual job interviews by researching the company and its goals and products, and prepare questions. Ensure reliable tech, lighting, and a neutral background to present confidently on screen.
Create a first-person LinkedIn profile that goes beyond a resume, showing what you do and how you help, with videos and posts to make you the ultimate business card.
Post a weekly LinkedIn essay that expresses your beliefs and what you care about, backed by facts, to engage readers and spark meaningful connections that support job prospects.
Choose networking partners from diverse fields and cultures to gain new perspectives. Offer value, collaborate across disciplines, and grow connections through channels like LinkedIn.
Focus on delivering exceptional coaching to turn successful clients into your marketing engine; engage prospects in a fit-focused conversation and offer a one-hour free session to demonstrate value.
Specialize as a career coach to sharpen your expertise and focus on helping job seekers and career changers get what they want. Continue improving to attract clients without promotion.
Smart coaches offer pro bono two-hour sessions to show value, find a good fit, and spark referrals, while gaining practice, confidence, and sharper coaching skills.
Deliver exceptional coaching that turns clients into your marketing machine. Offer a powerful, in-depth hour-long conversation—without charge—as the strongest client acquisition tool beyond word-of-mouth.
Set your coaching fees by experience, track record, and client finances, offering 90–120 minute sessions, sliding scales, and group or company engagements to maximize value.
Develop empathy by understanding others' perspectives, asking incisive questions, and staying neutral when you disagree, applying it as a vital tool in coaching, sales, and marketing.
Develop active listening as a coach by truly understanding what is said, clarifying success, seeking examples, and avoiding parroting to ensure clear, intentional guidance.
Identify the one thing a procrastinator can do today to move a project toward completion, build momentum, and gain confidence to finish future tasks without coercion.
Discover how to coach yourself by asking what advice you would give your best self in sales and marketing, then map steps to reach that level.
Apply a better, smarter, richer process by gathering groups of five to eight employees to surface who we are, misconceptions about us, and how we can serve our customers better.
Guide clients toward tough goals with small, gradual steps: cut daily Coca-Cola from two liters to one, start with 15 minutes of exercise, then raise to 20 and 25 minutes.
Advise your 10-year-old self to study and work harder, save at least 10 percent, and be nicer to people not on your level, then live by that as an adult.
Recognize charisma is overrated in networking; listen intently and ask smart questions. Embrace not being charismatic; people identify with you, feel close, and you advance your goals.
reject perfectionism and pursue excellence, aiming for really good results in life and work. as a coach, suggest new possibilities and alternatives that move clients beyond perfection.
Help clients recognize successes by highlighting overcoming odds and turning points in their careers. Encourage them to stop comparing to curated social media and see their own goodness and gold.
Guide high performers to articulate how they achieved success, including steps, adjustments, and ideas that got them there, while asking what they would do to derail it to stay great.
Identify three common blockers to goal achievement: commitment gaps, lack of grit after setbacks, and pursuing goals for others' approval rather than owning the process and the achievement.
Smart networkers avoid the reciprocity trap and network for genuine value, not meals or favors; focus on product-fit and mutual benefit rather than expecting something in return.
Great networkers give it away for free by delivering free seminars and speeches to local business groups, sharing actionable press release tips to attract clients and build networking connections.
Master networking at sales conferences by engaging with attendees, maintaining eye contact, exchanging business cards, and following up with personalized notes.
Learn to reach the right people through a friend of a friend, debunk the six degrees idea, and apply real-life networking examples like pursuing key executives.
Discover how salon dinners boost networking by gathering clients around topics in advance with a moderator, helping you become the master connector with broad access and a powerful orbit.
Master great networking by prioritizing who to meet, preparing mutual-interest conversation topics, collecting business cards with notes on interests, and constant follow-up with articles, posts, and podcasts that add value.
David Pride's networking strategies build a thriving social media consulting firm from scratch by prioritizing targets, noting interests on business cards, and nurturing relationships with valuable content.
Empathy drives great networking by understanding others' perspectives and using open-ended questions to learn what they care about, believe, fear, and want.
Cultivate ongoing conversations by consistently offering value to your network, such as articles, insights, podcasts, or books, and avoid generic messages.
Identify your power circle by cultivating five close confidants, fifty valued contacts, and a hundred broader connections across diverse fields, giving and receiving value to build a powerful network.
Learn to host a virtual networking salon via Zoom with eight participants from around the world, moderating and sparking conversation for 60–90 minutes.
Targeted outreach to contacts who can help you land a job or grow your business, use handwritten notes, engage thoughtfully with posts, and ask what you learned during quarantine.
Avoid assumptions about people based on superficial traits like race, gender, ethnicity, or age, and be clear by explaining what you mean to build meaningful networks.
Reconnect with dormant connections and current contacts to uncover board opportunities in pharmaceuticals and biotechnology. Reach out, re-establish relationships, and identify people who can help you join boards.
Develop confident networking strategies for shy and introverted professionals by preparing elevator pitches, researching event attendees online, asking open-ended questions, and following up to build meaningful connections.
Discover how to harness the power of the business card by prioritizing key contacts, noting their interests on the card, and nurturing relationships through timely follow-ups and value-driven content.
Discover networking strategies through three book recommendations, including never eat lunch alone and a power connector, and leverage the hidden network to advance your career and life.
Identify how networking creates key career and life opportunities, from landing media roles to benefiting from media training. Master relationship-building that can transform your career and personal life.
Grab the audience's attention with a story or provocative question to engage them. Use fewer slides with bold graphs or pictures to supplement, not overwhelm, and end with actionable steps.
Learn to help clients communicate clearly, persuasively, and productively by translating and clarifying meaning, addressing internal dialogue, and ensuring others understand your message.
discover how emotions influence decision making, illustrated by clothing and car examples. learn to persuade by appealing to how people feel, not just what they think, for sales and networking.
Recognize that it's not what you say, but what they hear, and follow up with clarifications that outline your meaning, implications, and benefits to ensure understanding.
Ask teams to identify one thing they can do to be better at their job. Focus on bite-size improvements, not overwhelming lists, to empower themselves and see surprising results.
Ask powerful questions to remove the fear of failure and imagine what you could accomplish by using active communication to stimulate thinking.
Learn how ongoing course updates and lifetime access can enhance your learning, and discover why leaving a detailed written review helps future students and improves this course.
Master the business benefits of keen observation by listening to words and underlying emotions, asking open-ended questions, and uncovering what people wish others knew or misunderstand about them.
Overcome major career obstacles by seeking mentorship, mastering new skills, and practicing through challenges, turning adversity into unstoppable confidence and future success.
Achieve your hardest goals by taking small, gradual daily steps instead of drastic changes, like cutting Coca-Cola intake or starting with 15 minutes of activity and increasing over time.
Be real and a giver in networking, avoid overdoing people-pleasing, and seek genuine connections rather than chasing approval or disapproval.
Go small or go home by taking three small steps to solve big problems. Avoid needless perfectionism by focusing on excellence rather than perfection.
Learn to differentiate in a crowded market by offering greater value to customers, using compare-and-contrast examples from cars and real estate and backing claims with credible evidence.
Make time the primary obstacle to success and coach clients to track how they spend it, prioritizing must-dos and identifying what to delegate.
Identify blind spots in industry and business by examining how shifts in customer preferences and competition—like the rise of almond milk and electric vehicles—affect profits.
Practice paying attention to signals, tone, and emotions in relationships and parenting to prevent misunderstandings, accidents, and lasting regrets through everyday focus.
Empower clients to take responsibility for their own success or failures, and adapt coaching strategies during crises, using Skype, Zoom, and WebEx to connect and train worldwide.
Use hot shot questions to spark creativity in leadership by imagining what a hot shot would do if they took over your job, and why you can't implement them.
Focus on one goal that would most likely be achieved and dramatically improve your business, then define why it matters and how it would change your life.
Consider what you would sacrifice to reach your goals, prioritizing time, effort, and integrity. Seek trusted coaching wisdom through books and quality videos, never compromising who you are.
Use the one thing approach: invite employees to identify a single concrete action to be better at their job, keeping it bite-sized and empowering for everyone.
Identify three reasons you may not reach your goals: lack of commitment, lack of grit, and seeking others' approval instead of owning the process.
Develop empathy to understand a prospect's hopes, fears, and journey, solving problems through your product or service.
Pitch your startup to venture capitalists with a clear, story-driven product narrative and customer empathy, then use concise visuals and demos to demonstrate value and profitability.
Coaching is a $3 billion a year global business that's growing at rate of 7% annually. And one of the most important segments in this accelerating industry of career coaching where the median rate is $500 per hour. Tens of millions of people either want a new job, change their fields, or substantially improve their performance at their current occupation. We're going to give you the skills to help your clients reach success in both their personal and professional lives.
The news gets even better. Bob and TJ work with clients around the world. We use Zoom, Skype, and Cisco Webex to connect with our clients everywhere. Payments are made electronically, instantly, and easily. You can too from your home office. Your business goals could be the same as ours: you can work with who you want, when you want, and from where you want.
In this course, you'll learn how to coach your clients to:
Find the right job for them that meets their professional and financial expectations.
How to succeed in the all important job interview.
How they can take their experience, talents, and know how to create a lucrative and satisfying career.
How to best use the number one social media platform to execrate your clients search for a new position.
Create a network that can connect job seekers to great possibilities.
Successfully master skills such as being an effective and persuasive communicator.
To be even more successful in their current jobs.
You will learn how to establish a successful coach practice:
How to get clients.
How to market your practice.
What to charge clients.
The importance of creating a coaching specialty.
The world of work has and will continue to change as a result of the global pandemic. You will be in a great position to help clients succeed
Bob Berkowitz and TJ Walker have spent decades coaching people to position themselves for career success. Their clients include individuals who are new to the workforce, those who want a new career, some of the most important corporate leaders in the world, and even heads of state who wanted to keep their jobs.
If you’re ready to start or enhance your career coaching practice, then please enroll right away.