The Climb: 6 Steps to a Powerful Personal Brand

Name: The Climb: 6 Steps to a Powerful Personal Brand
Rating: 4.4 (1380 reviews)

Grow Your Following, Boost Your Career, and Skyrocket Your Income with a Profitable Personal Brand

Created byDwayne K. Sutton

Last updated 1/2018

English

German [Auto],English [Auto],

What you'll learn

How to tell a compelling brand story
How to stand out in a crowded market.
Automatically attract the right customers, clients, patients, or fans.
Create a logo that matches your brand
Select brand colors that are attractive to your primary audience.
Learn how to tell your story in a way that makes practically any audience want to pay attention and act.
Learn how to separate yourself from the crowd.

Course content

7 sections • 22 lectures • 2h 15m total length

Introduction9:49
Learn how to climb to the top of your market with a powerful personal brand.
How to get the best use out of this course.1:43
How to get the best use out of this course.

Lecture 1: Why we love who and what we love6:42
Why are we attracted to some people and not others? What makes Lady Gaga or podcaster Pat Flynn so attractive? In this lecture, we explore this concept.
Lecture 2: How to unearth your own magnetic force - your personal values9:42
Your personal values are like magnetics - they attract. But they don't attract everybody. They attract the people who are aligned with you and your values. We will discuss exactly how to unearth your personal values and place them into action. Now, you can automatically attract the right people for your brand.
Lecture 3: Ready, Set, Go: How to place your personal values in action.9:06
Knowing your personal values is one thing. But placing them into action is another. Well, this lecture is designed to help you get going and start attracting your ideal clients, customers, fans, or patients.

Lecture 1: The Power of Story2:59
Why are stories so powerful? We answer that question in this lecture.
Lecture 2: Regular Stories and Compelling Stories1:11
What's the difference between a regular story and a compelling story? They are different, you know.
Lecture 3: Examples of Compelling Stories1:17
Here are a number of compelling brand stories to study.
Lecture 4: Elements of a Compelling Story5:54
A compelling story will make you laugh, cry, vote and buy. In this section, you will learn how to construct such a story.
Lecture 5: Examples of Compelling Brand Stories6:17
The best way to understand compelling stories is to study them. This section has a collection of incredible brand stories.
Lecture 6: Discovering and Telling Your Brand Story5:57
Okay, it's time to tell your story - your compelling brand story. And that's what you will do in this section.

Lecture 1: How to Stand Out9:20
How do you stand out in a crowded market? I share with you exactly how to do so.
Lecture 2: Own Your Spot7:41
Here, I offer guidelines on finding and owning your spot in the market. Now, you can really stand out from the crowd.
Lecture 3: Example of Brands that Stand Out4:06
Here are a number of brands that stand apart. Learn from them. Soon, others will be learning from you.

Lecture 1: Why Identity is Critical1:53
If your audience can't identify you in the future, they are less likely to use your services. Be seen.
Lecture 2: What is Brand Identity, Anyway2:40
This lecture talks about the many ways your clients can identify you in the marketplace.
Lecture 3: How to Create Killer Identity Pieces2:31
How to create cool logos, packaging and other identity pieces regardless of your budget.
Lecture 4: Creating Your Brand Identity Pieces (1 of 2)9:39
You will walk through a step by step process for creating identity pieces that enhance your brand.
Lecture 4.1: Creating Your Band Identity Pieces (2 of 2)12:10

Requirements

This course is best suited for those professionals who have an ongoing business. Although beginners will benefit, the course is detailed and action-oriented. Therefore, you must be ready to implement immediately.

Description

Here's the simple truth: powerful personal brands enjoy benefits that others don't. They command higher fees, are referred more often, haggle less over price, if at all, are frequently mentioned in the media, and are thought of first.

Why? What is their magic? What is their secret sauce?

Well, there is a secret sauce. Personal brands didn't become powerful personal brands by accident. Their brand story, colors, logo, book covers, profile pics, and Tweets were carefully planned.

Well, I've had the opportunity to work directly with some of the world's greatest brands - no, not in an indirect way, but in a hands-on way. I still do to this day. As such, I know the steps you need to take to climb to the top of your market. And you will learn those steps in this course.

You will learn:

Exactly what automatically attracts the right people to you.
How to share your brand story in a way the world finds immediately credible.
What to post on social media to cause your audience to want to follow you.
How to break through all of the noise in the marketplace.
How to position yourself as the go-to expert in your field.
And much, much more.

Welcome aboard. Let's take the climb to the top of the market.

Who this course is for:

This course ideal for trainers, consultants, coaches, attorneys, physicians, musicians and others who was to stand out and become the go-to person in their field.

The Climb: 6 Steps to a Powerful Personal Brand

What you'll learn

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Course content

Start Here2 lectures • 12min

Step 1: The Magnetic Force3 lectures • 26min

Step 2: How to Captivate Audiences with Brand Story6 lectures • 24min

Step 3: How to Really Stand Out from the Crowd3 lectures • 21min

Step 4: That's Your Personality2 lectures • 9min

Step 5: Let them find you - Brand Identity5 lectures • 29min

Step 6: Brand You1 lecture • 16min

Requirements

Description

Who this course is for: