The Canary Islands, international business hub

Rating: 3.5 out of 5 (56 ratings)
1,274 students
The Canary Islands, international business hub
Rating: 3.5 out of 5 (56 ratings)
1,274 students
The course is a highly practical and it provides valuable content and case studies to be able to invest in West Africa from the Canary Islands
We specially welcome students who cannot attend classes due to coronavirus


  • Be able to speak English at intermediate level.


The fundamental objective of this on line course Canary Islands, international business hub North and West Africa , is to offer a global vision on the economy, opportunities and foreign trade in Africa, being able to develop a business plan that takes advantage of the growing potential of the northern and western area of the African continent in the short, medium and long term.

Who this course is for:

  • Bachelor students, bachillerato

Course content

1 section • 13 lectures • 3h 49m total length
  • The advantages of the Canary Islands by PROEXCA
  • Introduction by the Head of studies MBA Business School
  • The advantages of the Canary Islands 1
  • Case study: Introduction
    11 questions
  • Definition and characteristics of international marketing
  • The internationalization of companies and the export of products
  • The positioning and commercialization of products in Africa
  • The needs of the consumer in the African market
  • Case study about international strategies
  • Case study about international markets
    10 questions
  • Definition,characteristics and main concepts
  • The concepts, principles, methods and tools
  • Financial instruments of foreign trade
  • Final questions about the course
    14 questions
  • Information about MBA Business School
  • Bonus lecture: Information about part II of this course


  • 3.5 Instructor Rating
  • 56 Reviews
  • 1,744 Students
  • 1 Course

Current job position: Bachelor and Master Head of studies at MBA Busines School

Education: PhD in Teacher Education, Master in Secondary Education and Educational Processes, BA in English Philology, Certificate of English teaching to adults by the University of Cambridge, Certificate of Business English teaching by the London Chamber of Commerce, Course for executives by Georgetown University.

Professional experience and previous positions: Vice director of Import- Export Company, co-author of the book Business Communication Skills, two European Union projects and one for the Ministry of Education on the teaching of foreign language subjects and the creation of a methodology book. Teacher trainer for the MacMillan publishing house, coordinator of the British Council IELTS examinations for the Canary Islands and professor of business English in companies.

Marketing Consultant
Minerva Perez
  • 3.5 Instructor Rating
  • 56 Reviews
  • 1,274 Students
  • 1 Course

Marketing Expert. Strategic Digital Marketing Consultant. Content Marketing.

Degree in Business Administration and Law from UC3M in Madrid and MIBer from ISDI (Master Internet Business, MBA). Currently I develope my professional career as a Marketing Consultant and Content Marketing Expert, activities that I combine with teaching at MBA Business School (Marketing), ISDI (Digital Marketing) and acceleration programs (EOI - SPEGC), as well as my her collaboration in the Investment Club Making Ideas Business.

I previously developed my expertise in Marketing and Branding at L'Oréal, in brands such as Biotherm, Ralph Lauren or Armani, as well as in Digital Marketing as Marketing Manager in the e-commerce El Armario de la Tele, was CMO in Better an App and collaborated in freelancing with digital agencies and consultancies for relevant brands as clients.

International Finance and Operations Teacher
Peter Nordgaard
  • 3.5 Instructor Rating
  • 56 Reviews
  • 1,274 Students
  • 1 Course

CFO/COO/Analyst in larger companies, i.e. Berlingske Media A/S Denmark and Copenhagen Airports. 20 years of experience working in the field of finance and Operations.

My main interest has always been within the field of Finance and I am especially focused on the Management Accounting. Through out the years I have been lucky to hold various positions within this area.

Associate Professor/External Teacher Copenhagen Business School and other Business Schools.

20 years of teaching experience in International Schools

Member of various boards and interest organizations.

Innovation & Big Data Professor at MBA Business School
Borja Blond
  • 3.5 Instructor Rating
  • 56 Reviews
  • 1,744 Students
  • 1 Course

Education: IE Business School, Master in Business Administration, Master in Business Administration Queen´s University of Belfast, Career in Business Administration University of central Lancashire, Iterative Innovation Process MITx.

Position: Director and founder of Dealup and Partners, Director and Co-founder of Wings 247 aviation, Co-founder of Coduxe; Committee member Zenith Dahkla Kiteresort

Professional Experience: Serial entrepreneur across different industries and sectors focus on technology and digital transformation. Sales & Marketing director and Strategy Consultant in 500 fortunes across different industries like insurance, aviation, fmcg, and tech.

Nacho Zabaleta
  • 3.5 Instructor Rating
  • 56 Reviews
  • 1,274 Students
  • 1 Course

Jose Ignacio Zabaleta CFA works as the General Manager at the Canary Islands BuJose Ignacio Zabaleta CFA works as the General Manager at the Canary Islands Business School where he has taught for the past 20 years. A true believer in financial inclusion, I have worked in the field of microfinance as a consultant as well as a researcher in Africa, Asia, and Pacific Islands.

I am the Author of the book Las Sin Banco (The Bankless) on the subject of microfinance as a development tool and host the radio program on the number one radio station in terms of audience section on finance in plain terms targeted to the general population.

I am member of several board of directors in companies including Cordial resorts.

I acquired at an early stage international exposure by living in the US for 8 years where I received my high school diploma as well as a bachelors’ degree in business administration from the University of Lousiana at Lafayette and an MBA in international banking at Texas A&M International University. I hold a Masters of Science in finance at the Ecole Superieure de Commerce at Montpellier and am a Chartered Financial Analyst.

My language skills include Spanish, English, French and Portuguese as well as Arabic.

Lawyer, Mediator, Coach, Trainer
Jorge Falcón Martínez de Marañón
  • 3.5 Instructor Rating
  • 56 Reviews
  • 1,744 Students
  • 1 Course

Lawyer, commercial mediator and personal and executive coach. Degree in Law from the University of La Laguna. Postgraduate in Shipping Law from the University of London (UCL). International Mediator accredited by CEDR of London. Master in NLP (Neuro-Linguistic Programming). Lecturer for various Masters, International Business and Maritime Transport, Tourism and Territory. Instructor of the Advanced Negotiation course (University Extension course, ULPGC). Representative of several companies in international business transactions. Director of Human Resources at the Artiles López group (SPAR supermarkets / Novahigiene). Vice-president of APROMECA (Professional Association of Mediators of the Canary Islands). Instructor at MBA Business School, Las Palmas.