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Bad example is a key element of mistakes not to make in sales calls.
Identify the difference between marketing and sales funnels, qualify buyers vs non prospects, and master overcoming the gatekeeper to reach the right decision maker.
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Reading body language is a key element of body language.
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Business etiquette: the handshake is a key element of Body language.
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Negative body language is a key element of body language.
Discover what separates great from bad salespeople by listening, becoming an expert, and mastering tonality, frame control, and the five core sales skills.
Master your sales voice by recording real conversations and applying seven tips to improve pitch, tone, projection, rhythm, smile, and body language for effective selling.
train your voice with breathing exercises, vocal cord stretches, and playful pitch shifts to boost resonance; practice roller coaster speaking and emphasis to keep sales presentations engaging.
Apply tonalities on purpose in specific sales situations to learn which tonalities are most persuasive, and develop voice control and projection through deliberate practice and self-recording.
Learn to use a caring tonality to connect with audiences, illustrated by the Billy Boy tonality of Bill Clinton, and apply it to discuss jobs, education, and the economy.
Learn how to use declarative question tonality to keep listeners engaged during cold calls, turning hesitation into inquiry by using a question-like inflection and a ready-to-deploy tonal toolbox.
Analyze and internalize tonalities in a sales pitch, identifying how each sentence's tonality signals intent, and practice with examples and feedback to sharpen persuasive communication.
Learn to use enthusiastic tonality to show genuine interest and build rapport in sales conversations, speaking out loud to convey you really want to know how someone is doing.
Master scarcity tonality by starting with whispering, then slightly raise the volume and stretch the phrase, practicing with a partner to nail the reason for the call.
Explore throw-away tonality to create certainty after objections, guide step-down sales, and build long-term relationships, while keeping the conversation light and engaging.
Learn to use deliberate breaks and varied tonality to captivate listeners, create suspense, and guide processing, then practice with Belfort’s pitch on film to master all tonalities.
Celebrate progress after finishing today's challenge and plan the next steps. Take a break, have fun, and recharge your learning by stepping outside or cooling off in the pool.
Learn how to turn a cold sales call into a warmer, professional opening by mastering first impressions, proper introductions, and questions that build rapport without manipulation.
Learn to start a call with a strong introduction, set price and timing, and establish frame control while framing the call as mutual evaluation to assess fit within 15 minutes.
Learn to craft a concise, credible self-introduction for sales, balancing what you do, why you’re here, and skin in the game, with feedback from peers.
Learn how to establish eligibility by being selective and targeting ideal customers, not everyone. Use the lipstick metaphor to explain branding, uniqueness, and tailoring your offering to the perfect fit.
Learn to guide sales conversations through a concise eligibility check, uncovering what matters to the buyer, and build rapport, all within a simple introduction, presentation, and close framework.
Guide eligibility conversations with a step-by-step, less-to-more invasive questioning. Use a caring tone and a logical question path to keep the dialogue natural, emphasize listening over quick solutions.
Reject the show-up and throw up sales approach from the 70s–90s; embrace ethical, listening-based selling that avoids manipulation and relies on genuine, respectful conversations.
Explore how genuine expertise sells through a passion for motorcycles, illustrated by a Hollywood star and a Norton Commando, proving niche mastery can build trust.
Detach from outcomes, let opportunities pass to avoid neediness, and frame shifts toward evaluating them; invite them to your party with authenticity, self amusement, and fun.
Learn to frame your pitch as a box containing a hidden solution, first presenting the problem and big idea, then revealing your value proposition in the second half.
Identify how a 10000 feet idea captures the big picture and guides a pitch. Outline a three-part structure—world change, the opportunity, and why you can solve the problem.
Frame data with specific, verifiable percentages to build trust and persuade buyers, recognizing that data is truthful but not sufficient alone to win belief.
Explore how to diagnose the root problem by asking why repeatedly and analyzing social, technology, economic, and policy dimensions, then prove pain and credibility before offering a solution.
Position yourself as an objective expert by reframing generic solutions to build trust. Then present your value proposition with a clear, specific solution that differentiates your approach.
Frame your solution, detailing what it is and how it works. Use idea introduction pattern for target customers, and build logical and emotional use-case proof, then offer a safe decision.
Explore the difference between absolute enthusiasm and bottled enthusiasm through clip-based tonality analysis, practice, and real-world sales cues to sharpen persuasive communication.
Learn how to gracefully walk away after the customer qualifies themselves, using time-bound commitments, NDA and financials review, and frame control to increase status without manipulation.
review pitch decks from real startups to understand what works, what doesn’t, and why investors funded them, analyzing structure and execution.
Explore Uber's original 2008 pitch deck, unveiling on-demand car service via a mobile app, addressing slow cabs, monopolies, and security, with use cases, market sizing, and investor-focused benefits.
Tell an individual's story with analytics to frame public health problems. Showcase a secure data sharing platform and a clear value proposition that links data to action.
Take breaks to reflect on what you learned, balance two hours of intense work with short breaks, and use tea or ginkgo biloba for focus.
Explore the four dsc model profiles—dominant, influencer, supportive, and analyst—and how pace and focus on people or tasks shape communication and career fit.
Discover how understanding personality types improves communication and choosing actions that support relatives, illustrated by a real-life example of balancing influence and dominant behavior to help a family member.
Explore d-style leadership traits, highlighting quick, decisive, risk-taking strengths driving results, and how overconfidence and poor listening can hinder teams unless awareness and focus on bottom line.
Explore the i-style personality, highlighting sociability, positive energy, and quick decisions, while noting the emphasis on social approval and potential neglect of detail.
Explore s-style deepdive into ice styles, highlighting their reserved, listener-focused approach, trust and loyalty, long-term perseverance, and how we can succeed together despite change resistance.
https://www.123test.com/disc-personality-test/
Explore how different personality traits—dominant, influencer, analyst, and conscientious—shape career paths across quadrants, using quotes from Buffett, Oprah, Gandhi, and Thatcher to show alignment drives achievement.
Explore seven psychological triggers used in marketing and sales, how they affect each DISC personality type, with emphasis on ethical use and examples like scarcity and social proof.
Explore how scarcity triggers cognitive biases and primal instincts to create urgency, and learn to use scarcity responsibly by aligning with clear values and genuine offers.
Leverage authentic, industry-specific social proof through testimonials that reflect a client’s tribe and problem. Show how the solution worked for someone like them.
Explore how consistency quietly drives small commitments into bigger ones, boosting show-ups and reducing no-shows, with examples from a restaurant and a 100-night Casper trial.
Cultivate your inner game by aligning vision, goals, and habits to fuel energetic, confident sales calls. Embrace fun, stay persistent, and bring positive energy to every interaction.
Set a long-term vision for your life and visualize it daily, knowing that goals are signposts guiding you toward that future.
Overcome limiting beliefs by interrupting negative patterns and replacing them with beliefs that you matter, deserve success, and can become your best self in sales.
Discover three fear-handling techniques: reduce fear to a manageable level, commit and take action, and use alertness; draw on past experiences to stay confident in sales.
Boost confidence by interpreting what you hear in a positive way, choosing supportive peers, and applying a plan—know your strengths, set weekly, monthly, and yearly goals, and act consistently.
Rate your current attitude, define a three-point purpose, build daily habits, refuse to complain, and turn setbacks into growth using five practical attitude techniques.
Before every call, boost your attitude by checking your mindset and ensuring you are 100 percent convinced of your product, then smile to project certainty.
Explore autosuggestion as the final pillar of sales mastery, presenting a daily winner manifesto of 10 self-talk principles that build confidence, commitment, discipline, and resilient performance.
Close deals using the Wolf of Wall Street looping system, practicing and rehearsing for B2C and B2B scenarios, and building certainty through a step-by-step closing loop.
Wolf of Wall Street-Sales Pitch
https://youtu.be/Q0sfpJir8BU
Master the third loop of closing by using disarming tonality, reintroducing pain, and lowering the action threshold with tactics like a money back guarantee, culminating in a final sincere close.
Master a seven-step storytelling framework to overcome sales objections by crafting relatable heroes, lead-ins, intrigue, and outcomes that mirror your clients' realities.
Understand how early objections differ from later ones in sales, and learn to address price questions by linking them to value and deferring specifics to later stages.
Master the 'i need to think about it' objection with closes like get it done and three-question test: does it meet goals, can you afford it, are you the buyer.
Master early objection handling by deflecting price concerns with sincerity and offering options. Use active questions to reveal what buyers do and don’t want, guiding them to the right product.
Master objection handling for 'call back' by applying scripts for busy life, running a business, and simple decision, and using phone tech and scarcity tonality to protect your closing rate.
Explore budget objection handling with strategies that reframe money as stored energy and guide closing tactics like two jobs, find the money, and certainty-building techniques.
Learn strategies to handle competition objections, using why-else questioning to uncover true needs, articulate the great difference, demonstrate value over price, and close with certainty.
Learn to handle buyer insecurities with techniques, including calm tonality, empathy, and closes such as Benjamin Franklin close and do the right thing, plus lowering the threshold with money-back guarantee.
Learn how to involve a trusted third party in the sales process, such as family or friends, before objections arise, and use this ethically.
Learn a pro technique to handle objections before they arise by addressing them during the sales presentation, using a pattern interrupt, tailored messaging, and social proof.
Review what you learned, identify strengths and weaknesses, and craft a ten-day plan to reinforce tonality and sales skills with community support and ongoing revision.
Discover a simple three-step sales system built for modern buyers, featuring a two-call process with a clear introduction, pitch, and close to balance efficiency and relationship building.
Overcome the gatekeeper and reach the right decision maker by using in-house referrals, reciprocity, and a concise two-word reply.
Craft a concise self introduction revealing your skin in the game with a real example, and use third-party help to build intrigue and credibility in B2B settings.
Master the pitch by moving from a 10000 feet picture to the problem, to a generic, then a specific solution, ending with a close or take-away for b2b or b2c.
Explore the four DSG personality types—fiery red, sunshine yellow, earth green, and cool blue—and identify your dominant and secondary styles to understand yourself and your team.
Overcome limiting beliefs by interrupting old patterns and replacing them with beliefs you can achieve; embrace your self-worth, break self-sabotage, and become anything you want.
Master looping in sales by leading into the order with three tonalities, handling objections via deflection and transitions across three loops, then future pacing to close.
This course offers you everything you need to know about sales skills - 10 courses in 1 course, your complete guide to sales and persuasion.
THE BUYING CODE - ethical sales skills for persuasion and influence
Over the past 5 years, modern brain research has made it possible to understand exactly how decision making works in the brain. It’s a delicate balance between dopamine and neurepinephrine, 2 neurotransmitters that gets people to chase something, to want the deal and to sign the sales contract.
Being able to harness these powers in the real world, you would understand exactly how to present your ideas and products so that customers are most likely to purchase them.
Today, however, consumer choices have changed so that the old pressure sales techniques do not work any more – through the internet, consumers have more power than 30 years ago and they despise nothing more than hard-charging salesmen wo’rking with fake scarcity and sleazy sales lingo.
Instead, they get your info, then google a cheaper alternative online - squeezing you out of your margins. People hate to be sold but love to buy. Sales is dead, long live buying.
So if you were able to harness the mechanisms at play in the human mind that trigger the desire to buy, you could flip your sales call into a buying call. Instead of selling your product, they would get curious to BUY it – that changes everything. You don’t chase them, they chase you. And the social status hierarchy flips over.
"Excellent Course as usual ! Really happy to attend this course - Thank you" - Wojciech
Value proposition
This course, THE BUYING CODE is dedicated to the question how to do that. It taps into what Netflix series uses to keep you hooked. It is deeply rooted in brain research AND it is already used by tech giants like APPLE to create anticipation ahead of the launch of the IPHONE, but most of all: it can work for you, you don’t need to be apple to make use of science in deal-making.
Startups who implemented THE BUYING CODE have seen their revenues increase up to 142% within 45 days. More important than the numbers is however the transformation that takes place within you. All you have to do is sit back and watch these videos. Noobs become pros not because they changed anything about themselves but because they understood the code and work it to their advantage.
"From 17th January to 20th January I had sold five packages. Those are three working days. Last year, this time, I sold five packages in a two months. It's true that I am improving myself by the time, but I also think that this is an incredibly great result made after Stefan's lessons. Thank you so much for creating this course." Sonja S
About myself
My name is Stefan, I have been studying and applying sales and persuasion for the last 14 years with a focus on software and analytics solutions, been working with companies in the energy sector, in lobbying and analytics.
As a company owner myself I was blown away when I stumbled across an article by harvard professor Gardiner Morse a few years ago. And I realized how latest brain research could be applied in business just as the potential for pick-up art had been discovered in social science a decade earlier.
Last year, I left my 6-figure job at an energy firm to teach exactly how to do that.
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Snapshot:
Rather than using hard-charging influence skills and sales lingo that chases people away, tap into modern brain research to understand what people really want - they love to buy products. This course explores the psychological triggers and how to use them to make your product, idea or service a success on the market.
The Buying Code consists of 10 modules that take you by the hand every step of the way, so you can copy-paste the system for your own products, services and ideas
After taking this course, you will be able to
- Understand the psychology behind any buying decision (SECTION 1)
- Using storytelling for lead generation (SECTION 2)
- Employ body language & tonality in support of your message (SECTION 3)
- Introduce yourself like an expert, leveraging high status (SECTION 4)
- Pitch your product without being salesy and needy (SECTION 5)
- Adapt your pitch to cater to different personality types (SECTION 6)
- Master the inner game of persuasion and influence (SECTION 7)
- End the pitch in with high status, getting them to chase you (SECTION 8)
- Handle any objection (SECTION 9)
- Cement the system and implement it in your life (SECTION 10)
"The course is very intuitive and loaded with knowledge. It is great to see that you implement examples that people can relate to." - Tony Knight
That's exactly what you get. Not more, not less. Anyways, I don’t know if I´m smart or just lucky but since the pandemia my business has exploded, and that really cuts into my available time. But offering a course and supporting my students with questions, trainings etc. means there is a limit of students I can work with.
In other words, I am choosy who I work with. I don’t want to work with anyone who starts this course and never follows through. I don’t want to have to kick out of the island later on but I will if I have to. So I need you to make a decision. “Is this the right course for me?” Go through the preview videos and decide. Its your decision but if you decide it is, I need you to follow through with this course.