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30-Day Money-Back Guarantee
Marketing Marketing Fundamentals Music Marketing

Independent Musician Music Marketing - Part Music Business

Music industry & music business success with music marketing & music promotion: YouTube, branding, ads, TikTok
Rating: 4.3 out of 54.3 (71 ratings)
2,766 students
Created by Alex Genadinik
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand how to promote your music as an independent musician
  • Learn from real examples by a fellow musician
  • Use social media to get exposure
  • Know how to raise money for your music
  • Overview of major music marketing strategies

Requirements

  • Interest in promoting your music online
  • Interest in using social media to promote art or music

Description

This is a course for aspiring musicians and artists. The course will teach you how to correctly promote your work on social media and other online marketing strategies. 

The course is a mixture of an interview with a musician named Sarantos who is successfully using social media to promote his music and tutorials from me on some of the common marketing and business practices that musicians and artists should be aware of. 

Includes my 200-page business productivity book to help you produce more and better work.

WHAT TO EXPECT FROM THIS MUSIC MARKETING COURSE

Don't expect to become a star overnight. The course notes many good practices and has a number of examples and suggestions for the right ways to do things. But it will be up to you to try things out and correctly implement the strategies discussed in the course. 

Best of luck! 

NEW COURSE ADDITION: TIKTOK FOR MUSIC

TikTok is a new social media platform that is very popular for musicians. It is formerly the Musically app. I added a new section for how to get started on TikTok to promote your music even if you have no audience of followers on TikTok.

OFFICE HOURS AND ONE-ON-ONE HELP - I GIVE MY PERSONAL TIME 

What really sets this music marketing course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals. 

You can also get my help and advice any time! Start discussions and message me with private questions about the music business or music marketing. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your music marketing and music industry expertise, and that you have completed a certain number of hours of instruction in music marketing.

MONEY-BACK GUARANTEE

This music marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

Who this course is for:

  • Musicians
  • Artists

Course content

12 sections • 60 lectures • 3h 31m total length

  • Preview02:16
  • Subtitles, video quality, your certificate, tips on watching & common course Q&A
    01:01

  • Preview04:59
  • Preview03:49
  • Tip for using cover songs to grow on YouTube
    02:21
  • Krannaken YouTube case study
    05:15

  • Section introduction for creating a new YouTube channel
    01:03
  • Creating a bare new channel
    01:10
  • Adding channel art for your channel
    02:22
  • Uploading your first video
    01:01
  • Going live with your first video & setting the featured video & channel trailer
    04:37
  • Doing keywords and recommendation strategy example
    06:06

  • YouTube ads section introduction
    03:44
  • Creating your YouTube ads (formerly AdWords) account
    02:41
  • Starting our first video ad
    02:08
  • Understand the different YouTube ad formats
    06:13
  • Setting your budget
    05:07
  • Bidding strategies
    06:39
  • More to choosing location than you think
    03:48
  • Starting with ad groups
    01:11
  • Stealing views from competitor's videos with placements option
    03:36
  • Adding your video to the ad
    03:03
  • Targeting demographics
    04:13
  • Target audiences
    04:11
  • Choosing content where your ad will appear
    01:51
  • Choosing keywords
    02:03
  • Few last considerations before saving the ad
    01:29
  • Ad setup conclusion
    00:57

  • Canva for creating beautiful original images for YouTube
    01:18
  • Beginning to create your YouTube thumbnail
    04:08
  • Branding and marketing using the Thumbnail while continuing to design
    07:50
  • Adding text and more branding images to the YouTube thumbnail
    07:19
  • Preview02:28
  • Where to get royalty free images to use for your YouTube thumbnail
    03:54

  • Soundcloud - I'm stirring up controversy
    04:14

  • Case study of a website
    03:31
  • What technology to use to create your website and should you do it yourself?
    04:05
  • Finding a good domain name
    08:25

  • Brief social media strategy overview
    03:44

  • NEW: Patreon for musicians to raise money
    03:06
  • Becoming a music teacher locally and dominating
    06:31
  • Getting the most out of music distribution sites
    04:38
  • Creating and selling merchandise
    01:17
  • Preview04:53
  • Spotify
    00:13

  • First thing after you create a TikTok account
    02:52
  • Importing your friends to build up an initial audience
    02:30
  • How to use the community and resources of this course to get promoted on TikTok
    04:48
  • What to expect when you are just starting out
    03:25
  • Using TikTok hashtags
    04:43
  • Example how I find many good hashtags and use them
    07:32
  • Results of posting 24 hours later - 200 views!
    01:44
  • Networking, commenting, liking
    03:44
  • Joining TikTok challenges and trending hashtags
    01:42
  • Influencer marketing for Fiverr what when it is too early
    05:04
  • The network of your social networks
    05:08

Instructor

Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
Alex Genadinik
  • 4.4 Instructor Rating
  • 26,879 Reviews
  • 320,329 Students
  • 129 Courses

3-time bestselling Amazon author with some of my books used in universities and high schools across the country.

20+ time Udemy bestselling instructor.

- 10+ years in entrepreneurship

- 10+ years in SEO and marketing

- Coached over 1,000 entrepreneurs

When you enroll in my courses, you get:

- Personal care and attention: I host regular office hours for my students and reply to 99% of student questions within 24 hours and my goal is to reply within 1 hour.

- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.

I am committed to student success and go the extra mile to help students in my courses succeed at whatever they are working on, whether it is planning, starting or growing your business.

More about me:

I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads,  host of a popular business and marketing channel on YouTube with 3,000,000+ views, successful affiliate marketer, a serial entrepreneur in many other fields.

I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am a world-class marketer and successful entrepreneur.

What I am interested in now when it comes to business:

I am a productivity and emotional intelligence geek. I geek out on things like motivation, building healthy habits, and creativity.

Some of my own favorite topics that I teach:

I have seen any of my students succeed in Amazon eCommerce. Selling on Amazon can be very lucrative and I love seeing my students do well.

I also teach many SEO topics that I myself use all the time. They include link-building, keyword research, and using other sites like YouTube, Amazon, and even freelancing sites like Fiverr as search engines to get discovered when people are searching.

My interests outside business and entrepreneurship:

I like playing soccer, chess, dabbling in philosophy, lots of different music, creating music, and writing lyrics. Plus, I am always daydreaming about finally getting a dog (a rescue from a shelter, of course).

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