Udemy

The Business of Mobile Gaming

Turn a great game into a successful business and secure your place in the growing industry of mobile gaming.
Free tutorial
Rating: 4.4 out of 5 (124 ratings)
3,592 students
1hr 42min of on-demand video
English
English [Auto]

How to market mobile games
Getting your game discovered and featured
Improving downloads and conversion rate
Creating vibrant game communities
Successful ad monetization strategies
How to land your dream job in gaming

Requirements

  • A passion for gaming
  • Bonus: a game or game idea you are creating or would like to work on

Description

From Yodo1 CEO and co-founder Henry Fong, the serial entrepreneur and game guru behind global hits such as Crossy Road and Rodeo Stampede, comes the first-of-its-kind guide to gaming industry success—and the secrets to making money with mobile games every developer should know.

With 151 billion dollars in revenue for 2019, the gaming industry has already tripled Hollywood in size.

Surprisingly enough, though there are plenty of courses out there on how to develop mobile games, nobody is teaching developers how to turn those games into successful businesses.

That’s why we created this course.

The Business of Mobile Games Master Class is sponsored by Yodo1, a gaming company with a vision to help developers around the world turn their talent for creating mobile entertainment into a steady source of income.

Yodo1 CEO and co-founder Henry Fong will be your instructor. Henry was twelve years old when he started gaming on his first Commodore 64 computer; now he’s a serial entrepreneur who’s never lost his love for games.

In this course, Henry has distilled his international business acumen and eleven years of experience turning mobile games into global hits.

In two hours, you will learn the keys to success for game marketing, user acquisition, monetization, community management, and more.

Join today to find your success in the fascinating world of mobile games!

Who this course is for:

  • Existing developers working on/with smaller games and studios
  • Students/graduates who have studied mobile game development and/or want to develop a game or are working on a new game
  • Non-developers who want a job in the gaming industry

Instructor

Helping developers turn their games into scalable businesses
Yodo1 Games
  • 4.2 Instructor Rating
  • 165 Reviews
  • 6,518 Students
  • 2 Courses

We are helping thousands of studios around the world market, monetize, and manage their games to better serve a player base of 1.5 billion and growing.

Starting with our own titles—including Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads—we learned to publish successfully worldwide and in China. Our signature East-meets-West approach helped us amass over 1.5 billion players and has driven the creation of unique, world-class game management, marketing, and monetization tools.

Today, our platform is optimizing games for thousands of companies across dozens of countries and we’re opening more and more products up to developers worldwide.

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