The Business of Craft Distilled Alcohol
What you'll learn
- For people interested in perhaps one day launching a craft distillery business, there are many critical business aspects to consider, including Codes, Pricing, Distribution, Packaging, Marketing, Licensing and of course a Business Plan to describe the planned venture. This course covers these items and more...
- No specific requirements
For people interested in perhaps one day launching a craft distillery business, this Course provides valuable insight into the various business aspects that must be thoroughly considered. For example, what location would you like for your craft distillery? Is that location properly zoned? What Fire Code regulations will you have to abide by? How will your pricing compare to that of the big commercial players? What sort of competitive advantage will you employ to help your craft distillery survive? How will you market your products? What about packaging? What licences are needed in order to manufacture alcohol?
Who this course is for:
- Entrepreneurs interested in perhaps one day launching a craft distillery business.
Malcolm Bucholtz B.Sc., MBA has been making beer, wine and mead for over 30 years. In 2014, he completed the General Certificate in Distilling from the UK-based Institute for Brewing and Distilling (IBD) which propelled him headlong into the world of distilled spirits. Malcolm has gained a reputation in Canada for teaching in-person distillery courses to entrepreneurs interested in one day launching a craft distillery. He has also assisted numerous start-up craft distilleries with business plan development, recipe formulation, and contract distilling services. He is in the final stages of fulfilling the requirements for his M.Sc. in Brewing & Distilling from Heriot Watt University in Edinburgh, Scotland. Due to the Covid 19 pandemic, it is not currently possible to deliver in-person distillery courses. Malcolm has taken all the presentation content from his in-person training courses and re-formatted it for delivery on-line.