MBA -The Business fundamentals + 30 hrs of business concepts
4.0 (303 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,929 students enrolled

MBA -The Business fundamentals + 30 hrs of business concepts

+ 30 hrs , This MBA course is designed to enhance your Business knowledge & learn the foundation concepts of businesses
4.0 (303 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,929 students enrolled
Created by Learning Curve
Last updated 8/2019
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 30 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Top Essential Business Concepts
  • The Foundation of Selling - Sales Fundamentals -
  • Effective advertising and marketing communications
  • Business Planning
  • Fundamentals Of Business Analysis
  • Fundamentals Of Management concepts
Requirements
  • No physical equipment is needed
  • A willingness to learn
Description

PART 1 - Top Essential Business Concepts

Business course to learn the foundation concepts underlying all businesses, small to large. a video tutorial that covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.
PART 2 - The Foundation of Selling - Sales Fundamentals -

When sales forces are managed well, companies drive more revenue. in this course, we explain what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. we also reveal how to motivate individual salespeople and teams with compensation and quotas. last, we provide an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance.

We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice - no cutesy stories, no rants, and no product pitches.

PART 3 : Marketing
Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. we explain marketing's role business; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. you'll also learn to address tactical challenges and present the plan to get buy-in throughout a business, from the c-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors.   

finally, you'll learn how to launch the campaign and measure its performance. this course includes: marketing basics, assembling the team, creating the marketing plan, analyzing your products, customers, and market, segmenting customers, creating a value proposition, developing a strategy, setting goals, setting prices, using social media, presenting your plan to leadership, budgeting your plan, and measuring success.   

PART 4 -  Advertising   

Business course to learn the fundamentals of effective advertising and marketing communications. in this course, we provide an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. we outline the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.   

This course includes: defining your audience, crafting your message, placing your ad, establishing a digital, competitive, and editorial presence, working with advertising partners, and working with an ad agency. 

PART 5 - Business Planning 

looking to build a business or expand the one you're already running? you'll need to build a business plan before you do. a video tutorial walks through the process of defining your business, researching the market, and determining your product.

PART 6 - Fundamentals Of Business Analysis

When you're trying to grapple with user demands and market changes, it can be difficult to mentally zoom out and assess your organization's operations. business process modeling helps you see the big picture by allowing you to translate your business processes into easily understood pictures. in this course , we walk you through the most widely used business process modeling diagrams—context, functional flow, cross-functional flow, and flowchart—and explains the purpose of each one. we share unique features, explains how to use that technique to create a diagram, and points out how to avoid common pitfalls. we also pull it all together by comparing process diagrams to help you determine which diagram you should use to document your organization's business process. this course include: using common modeling tools, determining when to use a modeling diagram, avoiding the pitfalls associated with each diagram, creating diagrams, and leveraging key stakeholders.

PART 7 - Fundamentals Of Management concepts

Designed for undergraduates in management studies. Focusing on fundamental management concepts, issues and practices, the course relates basic management, organisational and leadership theories to the achievement of organisational excellence, and enables students to appreciate the complex relationships between an organisation and its stakeholders and the larger environment of economics, market forces, demographics and technology. 

From ethics, globalisation and diversity management to the impact of organisational structure and culture on company performance, and from leadership models to organisational politics.

PART 8 - Finance

Finance courses, what is finance? understanding financial statements, managing finances in the short term, analyzing risk and return, obtaining long-term financing, understanding the stock and bond markets, understanding the ipos, working with financial institutions, using capital budgeting, and creating simple personal saving and investment plans.

PART 9 - Small Business Owners 

small business owners course provides short lessons that reveal the secrets of running a successful small business. this series covers topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, finance, and more.

PART 10 - Digital marketing

digital marketing overview, basics, and best practices. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

PART 11 - Fondamentals of Budgeting

What is budgeting? Basically, it’s making sure that you’re spending less than you’re earning and planning for both the short and long term. Budgeting is entirely optional, but it’s an important component of financial success. It’s not difficult to implement, and it’s not just for people with limited funds. Budgeting makes it easier for people with incomes and expenses of all sizes to make conscious decisions about how they’d prefer to allocate their money. It can also help people save for retirement, emergencies, a new car, college tuition or just about anything.

PART 12 - Financial plan
Financial planning is the task of determining how a business will afford to achieve its strategic goals and objectives. Usually, a company creates a Financial Plan immediately after the vision and objectives have been set. The Financial Plan describes each of the activities, resources, equipment and materials that are needed to achieve these objectives, as well as the timeframes involved.

PART 13 - Investment

What is an 'investment'? an investment is an asset or item acquired with the goal of generating income or appreciation. in an economic sense, an investment is the purchase of goods that are not consumed today but are used in the future to create wealth. in finance, an investment is a monetary asset purchased with the idea that the asset will provide income in the future or will later be sold at a higher price for a profit.

understanding 'investment' the term "investment" can refer to any mechanism used for generating future income. in the financial sense, this includes the purchase of bonds, stocks or real estate property. additionally, a constructed building or other facility used to produce goods can be seen as an investment. the production of goods required to produce other goods may also be seen as investing.

PART 14 - Entrepreneurship

understanding entrepreneurship basics and fundamentals. An entrepreneur is someone who organizes, manages, and assumes the risks of a business or enterprise. An entrepreneur is an agent of change. Entrepreneurship is the process of discovering new ways of combining resources. When the market value generated by this new combination of resources is greater than the market value these resources can generate elsewhere individually or in some other combination, the entrepreneur makes a profit. 

PART 15 - Marketing content

what is content marketing? content definition, basics, and best practices. Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today's marketplace. With so many options to create high-quality content and a tailored marketing strategy, content marketing is a perfect fit for virtually every business in every industry. 

Part 16 - Financial reporting

Financial reporting serves two primary purposes. First, it helps management to engage in effective decision-making concerning the company's objectives and overall strategies. The data disclosed in the reports can help management discern the strengths and weaknesses of the company, as well as its overall financial health. Second, financial reporting provides vital information about the financial health and activities of the company to its stakeholders including its shareholders, potential investors, consumers, and government regulators. It's a means of ensuring that the company is being run appropriately. You should note that if a company is publicly traded, it is subject to some very strict reporting regulations enforced by the Securities and Exchange Commission (SEC). 

PART 17 - Setting goals

To accomplish your goals, however, you need to know how to set them. You can't simply say, "I want" and expect it to happen. Goal setting is a process that starts with careful consideration of what you want to achieve, and ends with a lot of hard work to actually do it. In between, there are some very well-defined steps that transcend the specifics of each goal. Knowing these steps will allow you to formulate goals that you can accomplish. 

PART 18 - Time management

Time Management Definition “Time management” is the process of organizing and planning how to divide your time between specific activities. Good time management enables you to work smarter – not harder – so that you get more done in less time, even when time is tight and pressures are high. Failing to manage your time damages your effectiveness and causes stress.  The Key to Good Time Management: Understanding The Difference Between Urgent and Important ‘Urgent’ tasks demand your immediate attention, but whether you actually give them that attention may or may not matter.  'Important' tasks matter, and not doing them may have serious consequences for you or others. 

PART 19 - Email Marketing

The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses. 

PART 20 - Humain ressource

degree or level of freedom and discretion allowed to an employee over his or her job. As a general rule, jobs with high degree of autonomy engender a sense of responsibility and greater job satisfaction in the employee(s). Not every employee, however, prefers a job with high degree of responsibility. 

PART 21- Small project

how to manage small projects? understanding project management basics and fundamentals. What is 'Project Management' Project management involves planning and organization of a company's resources to move a specific task, event, or duty towards completion. It typically involves a one-time project rather than an ongoing activity, and resources managed include personnel, finances, technology, and intellectual property. A project manager helps to define the goals and objectives of the project and determines when the various project components are to be completed and by whom; s/he also creates quality control checks to ensure completed components meet a certain standard. 

PART 22- Online business

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics. 

PART 23 - Sales for small busines

Sales is an important part of every small business; it's also a common challenge for many small business owners. If sales is something you struggle with in your small business, it can be helpful to spend some time getting a better understanding of the sales process and fine-tuning yoursales skills.

PART 24 - Sales prospecting

Sales prospecting is considered as one the first processes of the sales cycle. It is simply reaching out to potential customers. With the various advancements developed in the digital sphere, sales also have been influenced by more modern, advanced and efficient techniques and strategies.

PART 26 - Market segmentation

Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets).

Who this course is for:
  • Entrepreneurs
  • Business students
  • Managers
Course content
Expand all 463 lectures 29:52:06
+ PART 1 - Top Essential Business Concepts
29 lectures 01:42:10
2 - Understanding Profit
02:49
3 - Who Are Your Stakeholders
01:53
4 - What Are Your Resources
04:03
5 - Different Types Of Business Organizations
02:23
6 - Designing With Cross-Functional Teams
03:20
7 - Making Profit-Related Decisions During Development
02:48
8 - Buying The Materials
04:51
9 - Manufacturing And Quality Assurance
04:27
10 - Transportation And Logistics
04:04
11 - Knowing Your Market
02:09
12 - Reaching Your Market
04:07
13 - Marketing And Selling
03:07
14-How Much Funding Does Your Business Need
02:51
15 - Raising Capital
04:08
16 - What To Do With Sales Revenues
03:41
17 - Recruiting , Hiring , And Training Employees
04:30
18 - Measuring , Motivating , And Promoting Employees
04:09
19 - Managing Employee Relationshion
04:17
20 - Ending Employee Relationships
03:27
21 - Managing Customer Data
04:26
22 - Planning For The Future
07:49
23 - Defining Accounting
04:07
24 - Uderstanding Assets , Liabilities , And Owner's Equity
02:54
25 - Understanding Income Statements
00:55
26 - Understanding Financial Ratios
00:54
27 - Understanding Business Processes
03:57
28 - Managing Your Resources
02:24
29 - Making Better Decisions
04:23
+ PART 2 - The Foundation of Selling - Sales Fundamentals -
14 lectures 43:07
2 - Mind Of The Buyer
02:07
3 - Identifying Potential Customers
03:50
4 - understanding your customer's issues
01:51
5 - Buying Motivators Of Customers
03:08
6 - Barriers To Change
04:57
7 - Product VS Solution
01:18
8 - Breaking Down The - DNA - Of Your Solution
02:19
9 - Proof Of Your Solution
03:22
10 - Ability To Implement
02:18
11 - Value Of An Effective Sales Process
02:44
12 - Element Of An effective Sales Process
02:57
13 - How To Develop Your Own Sales Process
05:04
14 - Educating The Sales Team
03:27
+ PART 3 - MARKETING
29 lectures 01:25:37
2 - Understanding The Planning Process
01:48
3 - Assembling The Team
03:35
4 - Creating The Marketing Plan
03:00
5 - Determining Your Marketing Plan's Scope
02:21
6 - Researching The Competition
03:20
7 - Analyzing Your Products
01:09
8 - Analyzing Your Customers
01:55
9 - Analyzing The Buying Process
04:02
10 - Analyzing Your Market
02:06
11 - Segmenting Your Customers
02:44
12 - Targeting Your Customers
02:14
13 - Positioning Your Message
02:38
14 - Setting Goals
02:51
15 - Understanding The 4ps Model
02:57
16 - Creating The Right Products And Services
03:40
17 - Setting Proces
02:35
18 - Communicating Price
03:08
19 - Setting Promotional Objectives
03:46
20 - Sending Your Promotional Message
03:01
21 - Using Social Media To Promote Your Products
03:48
22 - Understanding Distribution Channels
03:35
23 - Sesigning Distribution Channels
03:22
24 - Integrating All Four Ps
02:43
25 - Presenting To Leadership Teams
03:16
26 - Educating The Sales Team
03:29
27 - Guiding Vendors And Agencies
03:21
28 - Budgeting
03:14
29 - Measuring Key Performance Indicatores (Kpis)
02:55
+ PART 4 - ADVERTISING
14 lectures 50:24
2 - Setting Objectives
03:09
3 - Defining Your Audience
02:22
4 - Creating Your Strategy
02:02
5 - Crafting Your Message
03:40
6 - Producing Your Ad
04:31
7 - Placing Your Ad
03:43
8 - Writing Your Brief
03:08
9 - Be Where Your Customers Are
05:25
10 - Basic Digital Presence
05:26
11 - Basic Advertising Presence
02:33
12 - Mapping Competitors
02:29
13 - Basics of Pr
04:15
14 - Content Marketing
02:58
+ PART 5 - Business Planning
9 lectures 01:30:03
2 - Understanding Your Market
04:09
3 - Defining Your Product
05:58
4 - Desining Your Product
28:28
5 - Selling Your Product
22:26
6 - Supporting Your Product
04:57
7- Running Your Operations
04:20
8 - Managing Your Business
05:43
9 - Projecting Your Financials
07:17
+ PART 6 - Fundamentals Of Business Analysis
15 lectures 48:17
2 - Overview Of Modeling Tools
03:45
3 - Modeling consistency and standards
03:16
4 - Understanding The Purpose Of The Context Diagram
02:27
5 - Context Diagram Features
03:45
6 - How To Create a Context Diagram
03:40
7 - Understanding The Purpose Of The Functional Flow Diagram
03:13
8 - Functional Flow Diagram Features
02:43
9 - How To Create A Functional Flow Diagram
03:30
10 - Understanding The Purpose Of The Cross-Functional Flow Diagram
01:38
11 - Cross-Functional Flow Diagram Features
03:21
12 - How To Create A Cross-Functional Flow Diagram
04:15
13 - Understanding The Purpose Of The Flowchart Diagram
03:14
14 - Flowchart Diagram Features
02:40
15 - How To Create A Flowchart Diagram
03:19
+ PART 7 - Fundamentals Of Management concepts
4 lectures 01:50:21
Management concepts Part 1/4
21:01
Management concepts Part 2/4
28:20
Management concepts Part 3/4
43:20
Management concepts Part 4/4
17:40
+ PART 8 - Finance
10 lectures 01:49:29
What is Finance?
05:15
Understanding financial statements
12:34
Short term financial management
10:37
Finance for business
18:31
Analyzing risk and return
13:08
Obtaining long-term financing
09:46
Understanding the stock and bond markets
13:24
Working with financial institutions
13:58
Using capital budgeting
05:19
+ PART 9 - Small Business
15 lectures 01:43:55
How to find customer for your business ?
02:45
How to get more customers ?
03:09
Pricing strategy
03:04
How to improve your business ?
07:17
working with family and friends ?
05:40
Creating a business plan
07:38
Discovering your most valuable service or product
07:34
Bootstrapping your business
06:53
Business entities and compensation
13:49
Small business accounting
09:13
Small business marketing
07:37
Marketing with social media
06:29
Hiring employees
11:34
Increasing salles in your business
07:22
+ PART 10 - digital marketing
30 lectures 01:32:18
Overview
01:48
Business strategy
02:15
Brand strategy
02:43
Marketing strategy
01:51
Conclusion
08:32
Effective website
04:29
Domain name
02:22
Designer or developer
05:02
Website convert
04:42
Engaging web copy
02:56
Responsive design
01:45
Measuring data
03:25
Online analytics
03:11
Conversion funnel
02:13
Key performance indicators (kpis)
02:22
Attribution models
03:34
How seo works?
02:07
Search engine optimization
03:31
Content strategy
01:36
Hire a professional
05:19
Social media marketing plan
02:55
Social media networks
03:50
Video marketing
02:12
Compelling content
02:10
Email marketing
03:23
Email marketing plan
02:54
Content marketing
02:07
Content planning model
02:26
Mobile marketing
01:52
Mobil applications
02:46