MBA -The Business fundamentals + 30 hrs of business concepts

Adopt a servant's mindset, share experiences, then solve the customer's problem to earn trust and elevate sales. Emphasize empathy, listening, and authentic connection over pushy tactics.

Identify how price, value, quality, self-preservation, and social pressure trigger customer purchases, and tailor research and conversations to uncover which motivator most influences their decision.

Learn to map customer problems to product features, define benefits and competitive advantages, and craft a compelling differentiating message through a top five problems and features exercise.

Explore five proof sources—expert, celebrity endorsements, user proof, wisdom of the crowd, and wisdom of peers—and learn how to communicate them to build credibility and reduce risk.

Implement a system with a sales quarterback as the account contact, cross-train sales, delivery, and customer service teams, and hold regular customer satisfaction meetings to drive customer loyalty for life.

Emphasize the value of a clear, consistent sales process as a playbook that delivers consistent results, strengthens brand credibility, and supports coaching to identify areas of improvement.

Design a tailored sales process across pre-sales, customer engagement, and post-sales stages. Build it around prospect knowledge, product mastery, and story-based engagements to achieve measurable outcomes.

Motivate and educate the sales team by clearly communicating the value proposition, target market, and customer analysis, then equip them with hands-on training, pricing strategy, and selling tools.

Drive value by aligning products with customers and outperforming rivals through a marketing strategy and plan. Adapt to trends, technology, and external factors while coordinating with operations, sales, and finance.

Explore the four-phase marketing planning process—analysis, strategy, tactical phase, and measurement—analyzing customers, competition, and market potential to segment, target, position, price, and promote products, and measure return on marketing investments.

Assemble a diverse cross-functional team across finance, marketing research, technical, design, sales, manufacturing, and external partners to develop and execute a marketing plan with clear roles and expectations.

Identify and analyze competition, including direct, indirect, and substitutes, to craft a winning strategy. Build a competitive matrix comparing strengths, resources, and delivery of service to gain market edge.

Analyze your product features by testing them against competitors to identify which perform best, and use insights to improve features and shape a marketing strategy that attracts customers.

Define your customers clearly to tailor reach and messages, assess their attitudes, perceptions, and brand loyalty, compare your product with competitors, address misperceptions, and guide future segmentation and strategy.

Explore the five stages of the buying process—need recognition, information search, evaluate alternatives, purchase, and post-purchase behavior. Learn how marketing supports buyers at each step and handles buyer remorse.

Learn how to segment customers into homogeneous groups to optimize marketing resources, focusing on demographic, geographic, behavioral, and psychographic criteria to target and position effectively.

Position your product by crafting a value proposition and a single-minded claim, supported with reasons to believe that shift current beliefs toward the desired beliefs and buying actions.

Set specific, measurable, attainable, time-bound marketing goals to guide resource allocation and measure progress toward business results. Connect goals to KPIs and ensure they are aligned with the marketing strategy.

Apply segmentation, targeting, and positioning to define your market, then execute the four Ps: product, price, promotion, and place, to bring the offering to customers.

Set prices based on value, not costs, and use price as a signal of quality while considering competition and your value proposition to drive revenue.

Communicate price to your target audience and partners, emphasizing value, discounts, and terms at key touchpoints, online or in store, for clear, compliant pricing.

Set promotional objectives by selecting one of five communication goals from basic awareness to behavioral awareness, and align messaging with customer beliefs and your marketing strategy.

Apply the listen, join, and shape model to social media by monitoring mentions, engaging authentically, and shaping conversations to reinforce your value proposition and marketing strategy.

Align the four Ps—product, price, promotion, and the value proposition—to support your strategy, avoid feature creep, and promote where customers expect to see it.

Lead with a customer success story, outline market changes, and present a concise marketing plan to win senior leaders with a clear roi and investment mindset.

Motivate and educate your sales team by communicating your value proposition, target market, and buying factors. Equip them with hands-on product demos, pricing rationale, and selling tools.

Learn how to build a marketing budget using top-down or bottom-up methods, allocate funds to the most effective programs, and optimize spend across the four Ps.

Define measurable KPIs linked to your marketing plan, with targets and thresholds, to monitor progress and take action across goals, segmentation, targeting, positioning, and four Ps tactics.

Define your audience with quantitative and qualitative data, set smart sales or brand objectives, craft a clear message, and choose media placements; measure, test, learn, and optimize the ad cycle.

Discover affordable ways for small businesses to produce high-quality advertising without expensive agencies. Leverage digital, print, video, and retail channels, build trusted producers, and plan with a clear creative vision.

Craft a concise brief that defines market need, product offering, and a primary objective; outline target audience, strategy, key proof points, deliverables, timing, and budget.

Apply a minimum viable plan, based on MVP concepts, to advertising by defining your base presence, a clear tagline, and a strong buy button across owned and paid media.

Clarify your digital presence across domains by securing your name and URL, and build a simple, customer-centered website with consistent social media handles and clear calls to action.

Identify geographic scope and channels to establish a basic advertising presence, then test and optimize across video, print, digital, and outdoor with concise, benefit-focused messages.

Track competitors in real time to optimize engagement and sales. Use moët dot com and simula web dot com with Google alerts to monitor messaging and promotions.

learn how content marketing and partnerships scale advertising cost-effectively by creating branded, advertorial-style content and value-driven partnerships that showcase your expert knowledge across media and live events.

Define your business and market, articulate your product, and map a go-to-market plan with an operating, financial, and SWOT analysis to anticipate risks.

Define a brand promise and customer value, then craft a cohesive business plan covering branding, pricing, sales, operations, leadership, and financial risk management.

Define your people plan from demand factors to staffing, training, and costs, then align production and supplier strategies to manage risk, contracts, and growth.

Document assumptions and build a bottom-up monthly forecast driven by unit drivers for revenues, costs, cash, and the profit and loss statement. Evaluate best and worst cases and burn rate.

Use business process modeling to visually map how activities fit together, show current and future states, and identify gaps, responsibilities, and interactions among actors.

Explore the four core modeling tools: context diagrams, functional flow diagrams, cross-functional flow diagrams (activity and swim line diagrams), and process flowcharts, mapping external entities, stakeholders, actors, and workflows.

Align models with UML and BBM standards to create consistent, simple process diagrams with clear levels, labels, and annotations.

Use the functional flow diagram to map external interactions with internal areas, show how information and activities flow, and validate stakeholders before moving to the cross-functional flow diagram.

Map stakeholder-initiated interactions with a functional flow diagram, showing single-label data flows between internal and external functions, starting and ending with the initiator for clear, uncluttered processes.

Explore cross-functional flow diagrams by learning the six most common shapes, including circle terminators, process boxes, and diamond decisions, with connectors and arrows guiding cross-functional flow.

Map a cross-functional flow diagram by defining actors, triggers, and swim lines, then plot activities with process blocks and arrows to reveal the happy path, alternative flows, and exception flows.

Explore how modern management focuses on performance, people, and business outcomes; compare leadership and management and apply flexible styles such as director, consultant, coach, visionary, and delegator to maximize engagement.

Develop essential management skills by building trust, transitioning from peer to manager, and applying strategies for engagement, delegation, conflict resolution, and effective meetings in modern teams.

finance involves deciding what to buy, where to obtain funds, and how to manage resources efficiently within a company, while considering investors and financial institutions.

Explore the balance sheet, income statement, and the statement of cash flows, apply key ratios to forecast next year, and guide financing decisions.

Plan and manage cash flow with a cash budget to prevent shortfalls, and obtain short-term financing when needed. Control receivables and inventory, and implement internal controls to safeguard assets.

Analyze risk and return in business, including price, credit, interest rate, exchange rate, and cash flow risks. Apply CAPM concepts like beta, the risk-free rate, and the equity premium.

Explore how long-term financing choices, debt versus equity, affect a company's taxes, risk, and value through capital structure and the weighted average cost of capital.

Explore the differences between stocks and bonds, including debt versus equity, and examine stock and bond markets, trading methods, price setting, and the role of IPOs.

Identify your most valuable customer (MVC) and attract them by aligning every touchpoint to their desires, advertising where they gather, forming partnerships, and pre-qualifying leads online or at the door.

Assess costs, including overhead, materials, and labor, to determine unit profit, then set price by quality, competition, and targeting the most valuable customer.

Assess inflation, costs, competition, and demand; watch for waiting lists; and run price experiments to find the most profitable pricing for your small business.

Apply the Sam cycle: systems, accountability, and motivation, to diagnose symptoms, define clear results, document processes, and align tools, trust, training, and follow-up with vision and values.

Learn how to turn familiarity into productivity when working with family and friends by setting clear ground rules, documenting them, and maintaining regular, action-focused meetings with a neutral facilitator.

Treat a one-page business plan as a navigational map that guides quarterly targets, key indicators, and a harvest strategy to keep your venture focused and growing.

Identify your most valuable line by comparing profit per unit, total profit, and values; then focus on that line, dropping lower offerings to minimize opportunity cost.

Launch a service business with little money by freelancing and selling before delivery. Work for free to gain referrals while managing cash flow with receivables, low overhead, and month-to-month contracts.

Identify your most valuable message by asking why customers chose you, then build a marketing palette—words, images, sounds, smells—to attract the right buyers.

Develop a competitive job description with clear pay and hours, then assess traits versus skills and conduct sar-based interviews to hire fit candidates.

Identify an iterative online marketing strategy across paid, earned, and owned media, with tailored channels for each audience segment. Research, stay flexible, and refine with data.

Master core online marketing concepts such as call to action, bounce rate, click-through rate, impressions, conversions, CPA, and landing pages while evaluating channels by ROI, SEO, social, and video.

Learn how cookies and tracking pixels collect web data, link ads to user actions, and enable attribution from clicks to purchases through conversion pixels.

Align KPI dashboards with your business goals to monitor online marketing performance at a glance. Track conversion rate, cost per acquisition, and total revenue to guide optimization.

Explore attribution models from last-click to fractional credit, balancing view-through conversions and multichannel funnels, and learn to test, optimize, and adjust cookie windows for paid ads.

Explore how search engine optimization boosts a site's visibility by optimizing technical setup and content. See how crawlers index pages and how ranking depends on topics, links, and mobile friendliness.

Develop a solid SEO foundation by ensuring crawler-friendly, text-based pages with natural urls, flat navigation, unique title tags, meaningful meta descriptions, headings, and sitemap usage.

Write content around your keywords naturally, avoid stuffing, and deliver value to users. Use the keyword in the heading once and include related terms to help Google infer page theme.

Create a social media marketing plan for Facebook, Twitter, LinkedIn, and Pinterest that uses organic conversations and paid ads to boost brand awareness.

Learn how video marketing leverages YouTube to drive brand awareness and website traffic, with viral examples like Dollar Shave Club, and create engaging, SEO-friendly videos.

Create high quality targeted video content that speaks directly to your audience, highlighting your product's uniqueness. Keep videos short, visually polished, and naturally delivered, with clear calls to action.

Master email marketing by building an owned subscriber list, segmenting audiences, and using drip campaigns with strong calls to action to drive revenue and engagement.

Target the right audience, build a qualified email list with signups and lead generation, design content-rich, mobile-friendly email campaign with clear goals and a strong call to action.

Explore how content marketing creates articles and media that drive brand awareness, attract customers, and generate revenue by answering questions and adding value across the cross-channel customer journey.