The Branding Principles of Iconic Fashion and Luxury Brands
What you'll learn
- How to establish your Brand elements
- How to create an effective Brand story
- Luxury market branding strategies
- Creating an emotional connection with your clients
- Understand the specificity of a Brand in Luxury
Requirements
- No experience required
Description
This course is designed for those who want to learn how to create a magnetic brand story. You'll learn the principals of branding for a luxury brand, including how to make your product stand out from the crowd and how to create a memorable experience for your clients.
This is not just any old marketing course—it's specifically tailored for those who want to make their mark on the world as a luxury brand. Brand elements are the keys to awareness and recognition. These are the most valuable tools to identify your Brand and differentiate it from its competitors. Learn about the branding strategy of Luxury Brands, what makes them different from one another, and why certain brands are more successful than others.
It's not as simple as creating a fancy logo and calling it a day. If you want to make it in the luxury market, there's a lot more that goes into it than just putting together an aesthetically pleasing lookbook. Luxury brands—particularly those that are well-established—have a story to tell, and that story is what sets them apart from their competitors.
The course will teach you how to create a strong message that resonates with consumers and helps them understand what makes your product so special. You'll also learn about creating an emotional connection between your customer and their experience with your products or services, which is essential if you want them coming back again and again!
In this course, you will learn:
- How to establish your Brand elements
- How to create an effective Brand story
- Luxury market branding strategies
Following the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.
Who this course is for:
- All levels
Instructor
- 4.2 Instructor Rating
- 304 Reviews
- 1,196 Students
- 9 Courses
With nearly 20 years of experience in the Luxury and Fashion industry, Audrey Kabla advices brands, entrepreneurs and train managers all over the world. Her knowledge and savoir-faire in communication, marketing strategies and branding have led her to lead 2 agencies and create successfully many concepts in the past 12 years.
Audrey Kabla is a renown Brand specialist and a published author in France. Her first book, Marque & Luxe published by Les Editions Kawa is a top seller in its field and has been acclaimed by the most prestigious French business media (Strategies, CB News, Management, Relations Client, Le Journal du Luxe etc.).
About her references: >50 companies (Gucci, Christian Dior, Hilton, Beneteau, Timex Group, Orange, Lilly Pulitzer, Timex), about 30 major business schools and universities (La Sorbonne Paris, MBA ESG, Galileo, Sup de Pub, ESMOD, Sup de Luxe, University Paris Dauphine, New York University, The Fashion Institute of Technology, Brooklyn College, Chapman University, Sichuan Agricultural University, Rotterdam University of Applied Sciences, Bangalore University) and more than 70 collaborations (Opera Garnier, Who's Next, Tranoi, Baselworld, Le Meurice, Royal Monceau, Fondation Louis Vuitton, Cartier, Le Grand Palais, Musée YSL).
Audrey Kabla trained close to 10,000 persons over the world at the end of 2022. She is also renown for her Brand Bible method.
Audrey led the Club Luxe of Adetem the first and official French marketing association (launch May 26th of 1954) and is currently a jury for the prestigious Stevie Awards, Globee Awards and a member of the Harvard Leaders Excellence Club.