
With nearly 20 years of experience in the Luxury Fashion industry, Audrey Kabla is an entrepreneur, a consultant, a public speaker, a professor and a published author. She collaborated with over 50 Brands (Gucci, Christian Dior, Hilton, Beneteau, Timex Group etc.) and 30 schools and universities (Sup de Pub, INSEEC, MBA Esg, La Sorbonne Paris, NYU, The FIT, Shichuan Agricultural University etc.).
She trained over 7000 persons over the world the traditional way. She is also renown for her Brand Bible methods for Consulting missions on Brand creation, rejuvenation, elevation, diversification, legitimacy and awareness growth.
Audrey led the Club Luxe of Adetem the first and official French marketing association for several years and is currently a jury for the prestigious Stevie Awards. With the Introduction to Luxury course, she democratised all her marketing knowledge making it available for the new generations of entrepreneurs, leaders and marketers willing to successfully create, grow and sustain Luxury and fashion brands.
Brand elements are the keys to awareness and recognition. These are the most valuable tools to identify your Brand and differentiate it from its competitors.
Congratulations and thank you very much for taking this course! You can now achieve your goals with success in the world of Luxury. As you completed the course, you will now receive your LMA certification.
To do so, please write us an email at the following e-mail address, mentioning: the name of the course followed, your first and last name and the current date.
You will receive your LMA Certificate of Achievement within a few days from sending us an e-mail. If you enjoyed this course, which we hope, we would love for you to leave a rating and a comment on the platform.
You can also discover Audrey Kabla's other course modules, all of which are taught in the Luxury Master's and MBA programs in France.
Thank you for your trust, Audrey Kabla
This course is designed for those who want to learn how to create a magnetic brand story. You'll learn the principals of branding for a luxury brand, including how to make your product stand out from the crowd and how to create a memorable experience for your clients.
This is not just any old marketing course—it's specifically tailored for those who want to make their mark on the world as a luxury brand. Brand elements are the keys to awareness and recognition. These are the most valuable tools to identify your Brand and differentiate it from its competitors. Learn about the branding strategy of Luxury Brands, what makes them different from one another, and why certain brands are more successful than others.
It's not as simple as creating a fancy logo and calling it a day. If you want to make it in the luxury market, there's a lot more that goes into it than just putting together an aesthetically pleasing lookbook. Luxury brands—particularly those that are well-established—have a story to tell, and that story is what sets them apart from their competitors.
The course will teach you how to create a strong message that resonates with consumers and helps them understand what makes your product so special. You'll also learn about creating an emotional connection between your customer and their experience with your products or services, which is essential if you want them coming back again and again!
In this course, you will learn:
- How to establish your Brand elements
- How to create an effective Brand story
- Luxury market branding strategies
Following the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.