
I have a client that started out as a consulting job for me for their home service company. What I found was people not leveraging social media so that's how adding Standard operating procedures and social media duties to their daily routine of posting 2 different types of content per day. Now to make this easy I made them a custom sheet of social media content types or pillars they could reference so they are not wasting time thinking about what to post. With social media duties and SOP's in place the company gets out in their employees personal feeds allowing a better community image and wider recognition than companies that choose not to take their business as serious and for the life of their business this is just one element that helps them get to the authority position in their local market.
Don't forget to swipe your Brand Worksheet Download.
It's important to know your core customer or customer avatar for example I have a Faith based client that sells more when they advertise on a Christian radio station and they include faith based elements in their social media but they maybe post 15% to 20% around their faith in their social media as a result they do get more faith based clientele, The same can be said about politics no matter what side your on you can identify with people and have a common ground established out the gate and this attributes to shortening of the sales cycle and establishing trust.
You can also create a brand color palette in Canva and save it for reference on the go I do use Canva and Photoshop interchangeably depending on my or my client's needs.
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Adobe Photoshop: Lifestyle Social Media Pack or Kit contains 5 designs in 3 different formats Square, horizontal, and vertical
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