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Complete WordPress SEO Masterclass + SEO Audit Checklist
Rating: 4.5 out of 5(538 ratings)
3,135 students
Created bySivakumar Kannan
Last updated 12/2021
English

What you'll learn

  • At the end of the course, students will be able to handle SEO issues with deft, whether it is optimizing their own website or clients’ websites.

Course content

15 sections • 65 lectures • 5h 28m total length

  • Introduction5:55

    SEO or search engine optimization is probably the most misinterpreted or misunderstood subject in the field of marketing. 

    This is mainly because of a few unscrupulous marketers who tried to project SEO as a magic solution to receive large traffic to the websites and game the system to achieve those results.     

    Because of this, many businesses devalue its importance as a part of their marketing strategy.   

    But such questionable tactics will not work in the long run. Eventually those who apply them will get penalized by search engines and disappear from the web.   

    On the other hand, high quality content with best SEO practices provides credibility to your business.     

    It can put you on top of search results and therefore you will be considered an authority in your field or industry and can stay there on a long haul.     

    Large traffic to your website is the natural outcome of it.   

    Moreover, SEO can give much better return on your Investment than any other traditional marketing Techniques you can think of like banner ads, TV commercials and the like.   

    So as a business owner, if you want to establish your business as authority in your industry, SEO is your best bet.   

    This course covers everything from creating and marketing the best content to earning backlinks and many other factors that influence search engines to rank your content on top of search results.   

    Newbies to SEO are requested to go through the contents of this course in the same order as it is given. SEO Veterans may skip some of the sections if you feel they are too basic.   

    Otherwise, I have taken care the course provides massive value to my students   

    Now, let me share with you what I’m going to cover in this course.   

    I’ll start with the fundamentals of SEO. In this you’ll learn basic knowledge about google, search engines algorithms, keywords and keyword research and the meaning of On page and Off page SEO.   

    Then we move on to dig a bit deeper into Keyword Research. I’ll explain how to choose keywords before you start writing content.   

    Then I’ll show you some free but fundamental tools you need to install so that your SEO implementation and monitoring becomes easy and effective.   

    We all know content is king. So we’ll dive deeper into best tips to content creation and optimizing it for SEO.   

    Once you have awesome content, you need to build backlinks. Backlinks are like votes by third parties and one of the major ranking factor. We’ll cover how to get backlinks.   

    Website speed is another key ranking factor. Then we move on to see some of the speed optimization tips to improve website speed.   

    Then I’ll cover some of the site architecture issues that needs to be taken care for better ranking.   

    Structured data mark-up is an important topic for some specific business types. Evidence is very clear that marked up content ranks well. We’ll cover that.   

    Dwell time is a user experience signal that’s super important for ranking well in search engines. We’ll cover how to improve your site dwell time.   

    Then comes mobile SEO. Another super important topic for 2019 and beyond. We’ll cover what you need to do to create a mobile friendly website.   

    SEO is like an ocean. And it’s expanding everyday as the technology grows. So I’ll keep updating the course as we see new developments.   

    I’m putting in lot of hard work to create and compile all the data and presenting it to you in a nice format so that the course adds tons of value.   

    So if you like it, I would appreciate you rate and review the course well.   

    And don’t hesitate to reach out to me for any clarification you need on the subject matter.   

    Now it’s time we jump into the course! 

  • Contest Information1:06

Requirements

  • Basic Knowledge of understanding English Language, Basic computer operation with an internet connection and a WordPress website to test everything hands on and implement SEO on the website.

Description

Course Description

SEO or search engine optimization is probably one of the most misinterpreted or misunderstood subject in the field of marketing.   

Unfortunately, many false claims from unscrupulous online marketers, projecting SEO as a Magic Solution to achieve overnight success in getting traffic and leads and the subsequent failure to achieve it has caused businesses to devalue its importance as a part of their marketing strategy.   

This is highly unfortunate because, if applied correctly, SEO can bring in qualified leads and customers to any business. It can help to achieve a much better ROI than many of the traditional marketing techniques like print advertisements and TV commercials.   


Why This Course  

This is a comprehensive course that covers all the Important aspects of SEO. Upon completion of this course, students will not only get a Certificate but would have gained an important marketing skill that will tremendously boost their chances of becoming successful in their business/career.   


Course Content and Overview   

SEO Basics   

We cover the meaning of SEO, search engine algorithm, google business model and on-page and off-page SEO meaning and examples.


Keyword Research   

In this section, several Important questions related to keyword research like Why keyword research is important, Customer journey in the process of search, Different categories of keywords, How keywords are targeted and ranked in a website, Free and paid tools to generate large amount of keywords, How to find keyword difficulty, What are LSI or Latent Semantic Index keywords, How to use LSI Keywords and How to Generate more content Ideas to write blog posts and Articles. 

This section shows a step by step process to conduct Keyword research using free and paid tools.


Optimizing Content

Content marketing is intertwined with SEO. Talking about SEO without writing great content is as good as a human body without the soul. So In this section, we talk about writing and optimizing great content.

Several On-Page and Off-Page SEO factors are covered here. Specifically, Crafting great titles and subheadings, Writing best meta descriptions, Matching search intent and using only appropriate keywords, Keyword positioning, Prominence and Proximity, Using Alt texts and Captions for Images, Types of content to use, Examples of words that can boost SEO, Active vs Passive writing style, Freshness of the content, Choosing topics for writing, Internal and External links, Ethical practices while writing and sharing content, Being mindful of plagiarism, Spell checking, Proofreading, Word counting, Usefulness of swipe files, Placing Call to Actions (CTA) at appropriate places, Using click triggers, Outsourcing blog writing, Inbound marketing tips, Leveraging Influencers, Best SEO content writing style, Using Anchor Text, Creating link baits, Encouraging social shares, Including SEO case studies, Using video transcriptions and many more.

All in all, this section covers everything about How to create great SEO content, market the same and tools that can help to do that. 


Link Profile & Link Building

This section covers the meaning of a good link profile, Importance of anchor text, Relevancy and Freshness factors, Diversity of linked Pages, Number and Quality of Links, etc.

This section also covers several practical ways to Build Quality Links to your Website.


Web Page Speed Factor

Web Page Loading speed is an Important SEO factor confirmed by google. This section covers the meaning of web page speed and various ways to make your webpage loading superfast.


Dwell Time

Dwell Time is a clear user experience factor that influences SEO. This section covers the components of dwell time and practical tips to improve the same


Responsive Web Design and Layout

This section covers how to make your website Mobile responsive and various ways and tools to make it happen.


Social Signals

In this section, we cover how social signals and shares affect SEO.


Other Factors

All the factors that are not covered above are covered here. Most of these factors are moderate to lesser important ones when it comes to SEO.

















Who this course is for:

  • This Course is meant for people who are new to Search Engine Optimization (SEO) and want to learn every important thing about it in just one course. Students can be from the marketing field who want to sharpen their online marketing skills or bootstrap entrepreneurs who want to learn SEO and optimize their own website or SEO professionals who want to advise clients on SEO matters. This is a comprehensive, all-in-one SEO course that covers everything you need to know to become an expert at this field.

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