The Basics of Facebook Analytics
What you'll learn
- Learn how to use the basic functions of Facebook analytics
- Understand the data Facebook collects for you
Requirements
- Facebook Business Page
Description
This course will teach you the basic of Facebook Insights and show you how to use them for business. Facebook provides a lot of data and information, but very few people know how to use this to their advantage. You will know how to figure out when the majority of fans are online, what posts get the most engagement, and the number of people who see your page.
There is also added bonus content to help take your Facebook presence to the next level.
Who this course is for:
- Marketing professionals
- Business Owners
- People Who Like Numbers
- Analysts
- CMO
Instructor
Chris Wilkey is the founder and CEO of Hosskey Consulting; a social/digital media consulting agency. Over the past five years, Chris has worked for companies such as RE/MAX, Apple, Barnes & Noble, and the Indianapolis American Marketing Association (Indy AMA) and has helped them create communities online. Chris now serves on the board of the Indy AMA and also runs a DJ company on the weekends. He is a serial entrepreneur who has a passion for helping small businesses succeed.