The Basics of Facebook Analytics
- 2.5 hours on-demand video
- 2 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Learn how to use the basic functions of Facebook analytics
- Understand the data Facebook collects for you
- Facebook Business Page
This course will teach you the basic of Facebook Insights and show you how to use them for business. Facebook provides a lot of data and information, but very few people know how to use this to their advantage. You will know how to figure out when the majority of fans are online, what posts get the most engagement, and the number of people who see your page.
There is also added bonus content to help take your Facebook presence to the next level.
- Marketing professionals
- Business Owners
- People Who Like Numbers
Facebook analytics can be an extremely valuable tool if you know how to use it correct. Chris Wilkey, CEO of Hosskey Consulting (www.hosskey.com), walks you through the basics of Facebook analytics and shows you how to use them to increase your presence of Facebook.
While you may not be gaining thousands and thousands of "likes" or "follows" or seeing a direct increase in sales because of your efforts, the content you include on social media is helping you dictate your brand's image in communities your consumers or potential consumers are sure to be a part of. Whether you like it or not, communication has gone digital, word of mouth marketing has moved to social networks, and if you're not joining the conversation to build up your brand, someone else will.