The Basics of Facebook Analytics
3.3 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,115 students enrolled

The Basics of Facebook Analytics

This course will provide you with a walk-through of Facebook Insights and how to use the data for business decisions.
3.3 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,115 students enrolled
Created by Chris Wilkey
Last updated 1/2014
English
English [Auto-generated]
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 3,500+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Learn how to use the basic functions of Facebook analytics
  • Understand the data Facebook collects for you
Requirements
  • Facebook Business Page
Description

This course will teach you the basic of Facebook Insights and show you how to use them for business. Facebook provides a lot of data and information, but very few people know how to use this to their advantage. You will know how to figure out when the majority of fans are online, what posts get the most engagement, and the number of people who see your page.

There is also added bonus content to help take your Facebook presence to the next level.

Who this course is for:
  • Marketing professionals
  • Business Owners
  • People Who Like Numbers
  • Analysts
  • CMO
Course content
Expand all 15 lectures 02:21:44
+ Course Overview
1 lecture 01:48

This video talks about what is going to be covered in the course!

Preview 01:48
+ Getting Started on Facebook Analytics
1 lecture 03:18

In order to use Facebook Analytics, we need to know where to find them. This video will show you how to do just that.

How to Find Facebook Insights
03:18
+ Where the Data Lives
6 lectures 45:38

This video will take an in-depth look at the Overview tab of Facebook Insights.

Overview Tab
06:24

This video takes a look at the "likes" tab of Facebook Insights. You will learn more about the data that is collect and how to use it for your business.

Likes Tab
07:08

This video shows you how to use the Reach tab of Facebook Insights.

Reach Tab
08:33

This video talks about the Visits tab of Facebook Insights. It shows what data is collected and how you can use it for your business.

Visits Tab
05:18

This video talks about the Posts tab of Facebook Insights. It shows what data is collected and how you can use it for your business.

Posts Tab
10:42

This video talks about the People tab of Facebook Insights. It shows what data is collected and how you can use it for your business.

People Tab
07:33
+ Class Review
1 lecture 03:55

This lecture summarizes what we have learned in this course!

Review of Course
03:55
+ Bonus - Full Walk-Through of Facebook Analytics
1 lecture 50:10

Facebook analytics can be an extremely valuable tool if you know how to use it correct. Chris Wilkey, CEO of Hosskey Consulting (www.hosskey.com), walks you through the basics of Facebook analytics and shows you how to use them to increase your presence of Facebook.

Preview 50:10
+ Bonus Content
5 lectures 36:55

If you use any paid promotion on Facebook, you also have access to these analytics.

Ad Manager Analytics
05:31

Chris talks about tracking conversions and ROI for social media. Finding a way to place a dollar amount on your social media efforts is something most marketers struggle doing. This video explains how Hosskey does it for clients.

Tracking Conversions
10:00

Hosskey's co-owner Chris Wilkey teaches us how to us Facebook analytics to decide when to post content on Facebook

When to Post on Facebook
07:38

While you may not be gaining thousands and thousands of "likes" or "follows" or seeing a direct increase in sales because of your efforts, the content you include on social media is helping you dictate your brand's image in communities your consumers or potential consumers are sure to be a part of. Whether you like it or not, communication has gone digital, word of mouth marketing has moved to social networks, and if you're not joining the conversation to build up your brand, someone else will.

Why Being Liked Is Not Everything?
05:14

Sourcing content seems to be difficult for small business owners across the country. This video will show you different ways to find content and have it delivered right to your inbox.

Sourcing Content
08:32