The Basics of Blockchain: Ethereum, Bitcoin, & More
What you'll learn
- Define Blockchain Technology, in your own words
- Understand how Blockchain could potentially impact your business and industry.
- Explain Blockchain Technology to your clients, friends, and business colleagues
- Set a strategy to prepare your business or your clients for the emerging Decentralized Economy
- Join a community of economists, business leaders, entrepreneurs, and technologists that are shaping this technology as we speak.
- Identify which aspects of Blockchain Technology seem most important and relevant to you
- Walk away with a strong foundation in where blockchain is going, what it does, and how to prepare for it
- A basic understanding of the internet.
- There are no technical requirements. All you need is an open mind, and curiosity about the economics, business, and technology that make blockchain interesting for the future.
You have probably heard about Blockchain, Ethereum, Smart Contracts, and Bitcoin in various news articles and business settings, or seen Bettina Warburg's TED Talk on Blockchain, but you may not yet understand the technology or its economic and business implications. Animal Ventures founders Tom Serres and Bettina Warburg are entrepreneurs building enterprise-level blockchain applications for Fortune 100 clients, and are thought leaders in communicating with all audiences about this emerging technology via media tutorials as seen on TED and WIRED Magazine.
Animal Ventures has given talks, workshops, and built enterprise-ready blockchain applications all over the world, and has worked hard helping numerous companies such as Merck & Co., Credit Suisse, VMWare, FedEx, SAP, Abbot Downing, T. Rowe Price, The Advisory Board Group, Baker Tilly International, KPMG, Deloitte, IBM, The Financial Times, AEW, and many others better understand the strategic implications of this technology and worked to bring many of these ideas to life.
Bettina Warburg's TED Talk on Blockchain Technology has been seen by over 4 Million viewers, and growing. It's the #1 TED Talk on Blockchain Technology. Recently, Tom Serres and Bettina Warburg released their flagship white-paper on the future of Supply Chain Technology called Asset Chains: A Blockchain-enable Future of Supply Chain and Transportation Logistics. It is a culmination of nearly two years of research. You will receive, free with this course, a digital copy of this 70-page white-paper when enrolling in the class. The foreword for Asset Chains is provided by our good friend Don Tapscott, author of The Blockchain Revolution.
This course is designed to take you through the basics of blockchain technology, and is intended for students who are looking to build a solid foundation in understanding Blockchain. We offer context for blockchain, and unpack the ideas that will open up the most important opportunities around this new technology.
Specifically, we cover:
What is a blockchain?
What are the relevant traits of a blockchain?
What is the technology stack for a blockchain?
What are smart contracts?
What are the differences between Bitcoin and Ethereum?
What are some key principles about blockchain relevant to economics, technology and business?
Key use cases to consider: Asset tracking, Machine Learning, Identity and The Internet of Things
Where is this technology headed?
Bonus materials included with the course:
The Animal Ventures white-paper Asset Chains: A Blockchain-enable Future of Supply Chain and Transportation Logistics
A Glossary covering the most important concepts and terms relevant to blockchain so that you can review them at your own pace.
A set of infographics that structure the principles covered in the course around economics and technology changes.
Expert video interviews with Dominic Williams, one of the first investors in Ethereum and Founder of the Dfinity Network, Vlad Zamfir, Blockchain Researcher and Creator of Casper, and Gavin Wood, one of the founders of the Ethereum Network and founder of Parity Technologies, and others...
Who this course is for:
- Corporate Executives looking to connect corporate strategy to blockchain technology
- Government Employees and Executives looking to better connect policy to Blockchain Tech
- High school & college students trying to figure out their path for the future
- Supply Chain Managers who want to better understand the future landscape of Autonomous and Decentralized Supply Chains.
- CEO's, Boards, and Senior VP's who need a quick 90 minute win to more deeply educate themselves
- Entrepreneurs looking for something new
- Consultants and Professional Service Providers
- Technology Enthusiasts
- Anyone looking to better prepare for long term career potential in the future
Tom Serres is a seasoned entrepreneur, public speaker, and technology executive. He is Co-Founder of, a venture studio and consultancy focused on building startups, educating executives, and designing comprehensive strategies to help large companies, governments, and SMEs take advantage some of the most advanced technology companies coming into the market. Animal Ventures focuses on tech companies operating in verticals such as Blockchain, Digital Media, Artificial and Augmented Intelligence, and Internet of Things.
Tom is the host of a new tech show called, a personal experiment to interview some of the greatest minds in technology, media, venture capital, and government about the convergence of technology, politics, and government.
Tom’s first company, Rally, was the largest political fundraising platform in the United States. He is considered one of country’s leading thinkers on entrepreneurship, corporate innovation, technology, politics and online fundraising. In 2013, Tom was named one of America’s Most Promising CEO’s under 35 by Forbes Magazine for his work with Rally. Tom has helped millions of users connect with nonprofits, advocacy groups, political campaigns, and individual causes to raise awareness and money online. Over a few short years, Rally hosted 70,000 organizations and grew to nearly a billion dollars in fundraising volume.
In June 2012, Tom made history by raising. As one leading tech publication put it, Rally’s founder decided “to put his desired-money where his mouth was and raise the cash online.”Tom’s been recognized by Campaigns and Elections Magazine with their Innovator Award in 2012 and as a Rising Political Star. He has discussed online fundraising, the cause economy, and entrepreneurship on CNN, ABC News, CNBC, and Fox News.
Forbes Magazine also named Rally one of America’s Most Promising Companies of 2013. Rally raised venture capital from some of the first investors in Facebook, Twitter, LinkedIn, and PayPal.
Bettina Warburg is Co-Founder of Animal Ventures, a venture studio and consultancy focused on building startups, educating executives, and designing comprehensive strategies to help large companies, governments, and SMEs take advantage some of the most advanced technology companies coming to market. Animal Ventures focuses on tech companies operating in verticals such as Blockchain, Digital Platforms, Artificial and Augmented Intelligence, and the Internet of Things.
Bettina is a thought-leader in the emerging blockchain space and leads the blockchain practice at Animal Ventures, including research, development, and commercialization across the ecosystem of blockchain innovation. She partners her network with governments and members of the Fortune 500 to help drive the global commercialization and integration of blockchain technology. Bettina first became interested in blockchain technology’s ability to shift entire systems, disintermediating many traditional trusted parties through her research on cutting-edge governance practices.
Bettina is passionate about the convergence of technology and politics and the impact it will have on our future. She is the Executive Producer of a new tech show called Tech on Politics, interviewing some of the greatest minds in technology, media, venture capital, and government about the convergence of technology and politics. Prior to Animal Ventures, Bettina received her MSc from Oxford University and BS from Georgetown University’s School of Foreign Service, and developed a keen interest in global governance and cultural diplomacy. As a Public Foresight Strategist at the Institute for the Future, a Silicon Valley think tank, Bettina brought a futures lens to a variety of strategic initiatives with top corporations, foundations, education institutions, and city governments. While at IFTF, she also developed its future of philanthropy and future of governance research practices, looking to reimagine society for an age of planetary challenges and human responsibility.
In 2016, Bettina was invited by TED to be one the first speakers ever to unpack the topic of blockchain to a global audience. She has given talks and curated conferences such as Skoll World Forum, Salzburg Global Seminar, City Innovate Summit, Personal Democracy Forum, and numerous universities around the world. Bettina’s work has been cited in publications such as The Atlantic, Center for Public Impact, ICMA.org, and the San Francisco Chronicle.
Dr. Wagner has been a professor of Information Systems at Villanova University since 1991. He received his Ph.D. in MIS from the University of Kentucky in 1992. While at Villanova he has developed over 30 new IS courses, including Enterprise Systems, Mobile Application Development, and Enterprise Data Management. He has co-authored three books and over 35 peer-reviewed journal articles in IT-related fields. He has been involved in several e-commerce and mobile app startups. In 2004 he was identified as an “industry thought leader” by SAP. Recently (2015), he was the recipient of the Meyer award for Innovation, Creativity, and Entrepreneurship and was a co-winner of the 2011 Global Consortium of Entrepreneurship Centers’ award for Excellence. He received a research grant from Google (2016) in the area of wearable computing. In 2016 he was also awarded the Carmody Award for Teaching Excellence. He is currently at the forefront of efforts to integrate Blockchain concepts into the academic curriculum.
Since his days when he studied Classics, he has been a history nut and has lived in Greece working on the Agora Excavations in Athens. He also likes to hike and keep active gardening, brewing beer, and beekeeping.