The Badass Sales Training Course

Module 1: Target Market

Go beyond the basics as Lynn & Amanda guide you through identifying, refining, and applying target market strategies. Learn the difference between target market, audience, and ideal client, and walk away with exercises to clearly define the people who will drive your sales success.

This module dives into the foundational aspect of sales—knowing your audience. You’ll learn how to:

• Define your ideal client avatar (ICA) with clarity.

• Understand pain points, desires, and behaviors that influence buying decisions.

• Pinpoint where your audience is hanging out so you can market effectively.

• Apply your knowledge to attract aligned clients who are ready to buy. This sets the stage for all future sales efforts and ensures your message hits the right people.

Module 2: USP (Unique Selling Proposition)

In this module, you’ll craft a powerful USP that sets your business apart. You'll explore:

• What makes your offer unique and valuable in a competitive market.

• How to clearly communicate your core differentiator.

• Examples of compelling USPs and how to write your own. By the end of this module, you’ll be able to confidently share what makes your product or service irresistible.

Module 3: Sales Process

Learn a repeatable, streamlined sales system that removes the guesswork from selling. You’ll:

• Understand the key stages of the sales process.

• Build trust and connection with potential clients at each phase.

• Move leads from discovery to decision smoothly. This module is about helping you sell without being pushy, by guiding prospects naturally to a “yes.”

Module 4: Sales Script

This module provides a structured, customizable script to guide your sales conversations. You’ll get:

• A proven sales call script broken down into sections.

• Guidance on how to ask the right questions, handle objections, and lead the call.

• Tips on personalizing the script to make it feel authentic. With this, you’ll feel prepared and confident in every sales conversation.

Module 5: Sales Objections

This module is all about objection handling—what to say when a prospect hesitates. You’ll learn:

• The most common objections (like “I can’t afford it” or “I need to think about it”).

• How to reframe objections as opportunities.

• Scripts and mindset tips to help you handle pushback with ease. This training helps you stay grounded and effective when facing resistance.

Sales Mindset

This last module shifts your inner game by strengthening your sales mindset. You’ll explore:

• Beliefs that empower vs. sabotage your sales efforts.

• Releasing fear and rejection blocks.

• How to stay motivated and aligned, even when hearing “no.” This is about becoming the badass business owner who believes in the value they offer and sells with confidence.