The Art of Storytelling: How to Connect with Audiences

Name: The Art of Storytelling: How to Connect with Audiences
Rating: 4.3 (10 reviews)

You will learn how to create value stories for marketing, fiction, advertising, branding and leadership: Storytelling

Created byBaudilio Bey Pérez

Last updated 9/2022

English

What you'll learn

You will learn the fundamentals of storytelling so that step by step you can understand the rules that will lead you to connect with audiences and customers
You will learn the different types of strategic stories used by big brands in advertising.
You will learn how the central story of a brand is created through storytelling.
You will learn the basic elements of storytelling for the creation of movies.

Course content

4 sections • 20 lectures • 3h 30m total length

Introducción3:31

The Origin of Storytelling9:12
In this class you will learn the origin of storytelling. The definition of storytelling from the point of view of different authors.
Differences between the purposeful story (marketing story) and fiction story8:58
In this class you will understand the dimension of these two types of narratives in order to better tell stories for advertising.
The Importance of Storytelling4:16
In this class you will learn why storytelling is so important for contemporary narratives and how it influences marketing and advertising.
Fundamentals of storytelling10:13
In this class you will learn one by one the essential elements of storytelling.
Creating Storytelling - 8 Rules11:56
In this class you will learn the 8 rules to follow to build storytelling
Emotion and Persuasion8:33
Emotion is fundamental for the purchase decision, in this class you will know the impact that storytelling has on the human mind so that the possible client's actions are consummated
TEST 1

Types of strategy stories used by large companies in advertising.6:52
In this class you will learn the types of strategic stories that large companies use to develop their advertising campaigns. The stories are not isolated, they follow a strategic plan for the development of the company.
The Purchase Intention4:59
The purchase decision is determined by the emotional connection that the viewer feels with the product. This is a complex process in which storytelling plays a fundamental role.
Branding & Storytelling15:33
Creating a brand requires valuable stories that make us remember that brand forever.
Human Attention Process & Customers5:38
In this class you will learn how the attention process is in humans and their way of approaching stories
Storytelling & Learning12:18
Teaching and learning have changed during the last decades, in this lesson you will learn how storytelling has been proven to help retain content in students.
Myths and Mysteries about Storytelling10:01
In this class you will learn some things that are not true about storytelling so that you do not fall into false expectations.
The Raw Material to Create Brand Stories. Part 121:00
In this class you will learn where ideas come from to build corporate storytelling and brand stories.
The Raw Material to Create Brand Stories. Part 29:00
In this class you will learn where ideas come from to build corporate storytelling and brand stories
TEST 2

Tagline, Logline -& 3 Act structure22:41
In this class you will learn where an idea comes from to turn it into a film or audiovisual script. You will learn how is the structure of a film script.
Semiotics17:22
An important class on semiotics to know the impact that visual signifiers have on audiovisual narration.
The Script Page7:45
The script page and its representation on the screen
The different types of scenes in terms of writing.18:26
THE END2:18

Requirements

No requirement needed

Description

In this Bey Atelier in Storytelling, you will learn to master this narrative tool to create stories of value that can drive a marketing strategy through advertising, copywriting, branding and corporate leadership. This course is based on my final master's thesis from the Autonomous University of Barcelona where I carried out extensive research on storytelling in the development of brands, companies and advertising.

This course is divided into 3 modules that will allow you to learn how storytelling works for marketing, advertising, brand development and the creation of fiction stories.

MODULE I

In the first Module you will learn the fundamentals of storytelling so that step by step you can understand the rules that will lead you to connect with audiences and customers in an assertive way thereby influencing their actions. In adittion, you will learn how important storytelling is for marketing, understanding how emotion and persuasion are elements directly connected to stories.

MODULE II

In the second module you will learn the different types of strategic stories used by big brands in advertising. Additionally, what drives the purchase intention in customers. You will learn how the central story of a brand is created through storytelling. The human attention process is essential to understand stories and you will learn about it in this module so that you know how audiences read our stories. On the other hand, you will learn about storytelling and learning so that you know how this narrative strategy allows students to capture and understand a greater amount of complex content. In addition, you will know what myths exist about storytelling so that you do not use it in the wrong way in your marketing strategies.

MODULE III

Finally in the third module you will learn the basic elements of storytelling for the creation of movies. These are extra lessons from my Filmmaking and Screenwriting courses so that you understand how to go from an idea to a film script. A module where you will learn about the classic structure of 3 acts, the Tagline and logline concepts, semiotics and what are the different types of scenes regarding writing.

"If you really want to learn to connect with audiences in the long term, you must learn to tell stories"

Baudilio

Who this course is for:

This course is created for creative professionals who want to build the best stories in order to develop marketing strategies that boost brands and companies.
Marketing Companies
Creative Writers
Screenwriters
Storytellers

The Art of Storytelling: How to Connect with Audiences

What you'll learn

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Course content

Introducción1 lecture • 4min

MODULE I6 lectures • 53min

MODULE II8 lectures • 1hr 25min

MODULE III (Filmmaking /Screenwriting Lessons)5 lectures • 1hr 9min

Requirements

Description

Who this course is for: