Storytelling: Learn The Power of Storytelling
What you'll learn
- Crafting Stories for Advertising Campaigns
- Building story through narrative
- Triggering emotional responses
- Using story in web, print, tv, and social media campaigns
Requirements
- note taking and ability to brainstorm
Description
Learn the Art of Storytelling and how craft stories for advertising campaigns to bring in more sales to you business. Storytelling is a powerful way to make people care about products, brands, and causes.
By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.
With the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.
In this course, we will lay out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. We will break down how that story translates to the various advertising components that creatives often use in a real-world campaigns, such as social media, websites, TV and print ads.
Who this course is for:
- Marketers
- Advertisers
- Businesses
Instructor
I am a creative director for BrandJam, a digital advertising agency specializing in brand based advertising & online conversion solutions. By combining the principles of emotional storytelling with the latest technology, we create environments for today’s online marketplace. We will bring your branding into the modern age, get you ranked among the top in your industry and create messages to your long lost customer base.