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Storytelling: Learn The Power of Storytelling
Rating: 4.2 out of 5(81 ratings)
779 students

Storytelling: Learn The Power of Storytelling

Learn the Art of Storytelling and how to make people care about products, brands, and causes
Created byBrand Jam
Last updated 7/2021
English

What you'll learn

  • Crafting Stories for Advertising Campaigns
  • Building story through narrative
  • Triggering emotional responses
  • Using story in web, print, tv, and social media campaigns

Course content

2 sections24 lectures1h 46m total length
  • Welcome2:44

    Learn how storytelling builds relationships, empathy, and connection by reframing a beggar's sign and sharing personal stories that unite people.

  • Storytelling in business or in life5:57
  • The science behind how stories build relationships3:48
  • Elements of effective storytelling16:24
  • Storytelling for relationship building in business12:30

    Learn how storytelling builds relationships in business by opening with a personal story, crafting strong narrative arcs, and sharing authentic product backstories to boost engagement and memory.

  • Understanding the audience2:51

    Build an audience by understanding who they are, what they want, and their vocabulary. Use data and Venn diagrams to map interests and continually tell stories that grow loyalty.

  • Story matrix7:09

    Use the funnel matrix to tailor stories to relationship stages, mixing timely, seasonal, and evergreen tales across a bullseye of channels: the site, email, and social platforms.

  • Create and Connect9:24

    Learn the storytelling flywheel: create content, connect with your audience, and optimize with data-driven tests to build loyal followings and compounding growth.

  • Storytelling frameworks4:42
  • Crafting your storytelling skills5:57

Requirements

  • note taking and ability to brainstorm

Description

Learn the Art of Storytelling and how craft stories for advertising campaigns to bring in more sales to you business. Storytelling is a powerful way to make people care about products, brands, and causes.

By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.

With the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do. 

In this course, we will lay out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. We will break down how that story translates to the various advertising components that creatives often use in a real-world campaigns, such as social media, websites, TV and print ads. 

Who this course is for:

  • Marketers
  • Advertisers
  • Businesses