The Art of Sales and Persuasion: Essential Sales Techniques

Name: The Art of Sales and Persuasion: Essential Sales Techniques
Rating: 4.2 (2 reviews)

Created byYair Schoenfeld

Last updated 4/2025

English

What you'll learn

Enhance your ability to effectively influence others
Boost your sales performance
Gain a clearer understanding of your strengths and areas for growth in sales
Better manage and lead sales meetings and processes.

Course content

7 sections • 21 lectures • 1h 36m total length

Introduction: The sale's process - The never ending journey!1:12
The sell or buy actions are only a part of a whole relationship between us and our customers. Before these relationships even starts, we need to discover who is our customer and where to find them. Then, we want to contact them in order to initiate the first meeting and after the first closing we usually want them to buy again and again... and to recommend their friends and connections to buy from us also.

At this lecture you will learn about the whole sale's cycle and will better understand how to proceed and develop your relationships with your customers.
My love for the world of sales1:41
Leading a sale's meeting is like navigating in the desert, you must have a map and a compass! At this lecture you will learn the main landmarks of the sale's navigating process.
The lifestyle of a salesman3:42
Navigating with a map and a compass in the desert or even in an unfamiliar city requires one thing to reach your destination: Knowing where you are at each and every point along your course. At this lesson we will discuss the importance of that rule and learn how to implement it at our day to day meetings.

Understanding your customer's needs11:58
People, as individuals as well as decisions' makers at organizations wish to live in balance. When we are balanced and everything is perfect we avoid any changes. Most buying decisions meant to bring a new order of balance to our lives and businesses. It is so important to know how to discover the roots of dissatisfaction of every client and to develop it into significant declared needs, problems and desires.
Understanding the 3 Types of questions5:37
Great salesmen makes their clients think! If you have the ability to make your customer think DIFFERENTLY while answering your questions you are really good!
In that lecture you will learn 3 different types of questions that makes clients think differently, develop and empower their needs and not less important, will position you as an expert!
Mistakes along the consulting stage5:38
Every professional salesman has a wide repertoire of great questions that would stimulate the customer and will make him share more significant information about his problems, needs, desires and challenges.
Learn how to make yourself a list of "Golden questions".

A good presentation: Talking in benefits rather then characteristics.5:08
In this lecture we will emphasize the importance of building the right presentation for your client. At the end of it you will better understand the difference between characteristics and benefits and will know for sure how to adjust and tailor your presentation to your customer's needs and preferences.
How to deliver a winning presentation?4:05
In this lecture you will gain some tips & tricks that will make your customer to better trust the main messages of your sales presentation..
The 10 mistakes you don't want to make!5:05
NLP, Nero Linguistic Programming, claims that we are all programmed during our early childhood to respond to some linguistic and verbal structures and stimulation. In that lecture we will learn some important words and sentences that makes customers respond positively!

Problems, obstacles and objections!2:42
Bruce Lee, The Marshall arts champion, said once:"Be like water". This beautiful sentence represent the total flexibility demanded from a Marshall arts professional.
In this lecture we will learn how to be more fluid and flexible, using the main principles of the art of sales.
The golden rules!4:01
Overcoming objections is a very deep issue. It that lecture you will gain some basic tools that would help you to deal with customer's objections.
You will learn how to accept every objection before trying to solve it.
Mistakes made while trying to overcome customers objections.3:46
Professionalism is about always improving yourself.
In this lecture you will receive a simple self evaluation tool that will help you to identify and map your major strengths and weaknesses and offers you practical ways to improve them.
The 5 points of negotiation4:12
Course summary2:06

Requirements

No previous knowledge or past experience needed. If you have a sales background it might be easier for you to connect to some of the examples.

Description

Master the Art of Sales & Persuasion

Success in sales isn’t just about delivering a great pitch—it’s about understanding human behavior and guiding customers toward decisions with confidence and trust. Neuro-Linguistic Programming (NLP) reveals how we are subconsciously programmed from childhood to respond to certain verbal and linguistic cues. This course teaches you how to leverage NLP strategies to shape conversations, create rapport, and influence buying decisions effortlessly.

Through practical techniques and real-world applications, you’ll learn how to pinpoint the hidden roots of customer hesitation and transform doubts into clear needs and desires. Whether you're an experienced salesperson or just beginning your journey, this course will provide powerful persuasion strategies that help you lead customers from minimal readiness to a confident purchase.

What You’ll Learn:

- The Complete Sales Cycle: Master every stage of the selling process, from first contact to closing the deal.

- Understanding Customer Needs: Learn how to identify and develop latent needs, turning hesitation into strong buying motivation.
- Advanced Influence Techniques: Discover a proven persuasion model that enhances customer engagement and trust.
- Building Instant Rapport: Create meaningful connections and trust-based relationships with clients.
- Overcoming Objections with Confidence: Learn how to neutralize concerns and turn skepticism into commitment.
- Strategic Negotiation Skills: Develop a powerful negotiation mindset to close deals effectively.
- Presentation Mastery: Adapt and tailor your message to match your customer’s specific needs, ensuring your product’s value is clear.

This course is designed to equip professionals with practical, results-driven skills that enhance communication, persuasion, and influence in any sales or business setting.

As Bruce Lee once said, “Be like water.” Flexibility and adaptability are the keys to mastering human interaction—and with the strategies in this course, you’ll gain the tools to flow effortlessly through any sales conversation, turning objections into opportunities and interest into action.

Are you ready to transform your sales approach and unlock the full potential of persuasion?

Enroll now and take your skills to the next level!

Who this course is for:

This sales course is meant for people who want to improve their sales and their ability to influence others.
The course is for sales people at all levels and integrates basic and advanced know-how and techniques.

The Art of Sales and Persuasion: Essential Sales Techniques

What you'll learn

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Course content

Introduction3 lectures • 7min

Leading your sales' meetings using "The model of influence".2 lectures • 15min

The Model of Influence: Chemistry2 lectures • 11min

Identifying and empowering customer's needs3 lectures • 23min

The Presentation - Now show me what's in it for me!!!3 lectures • 14min

The closing stage - not what you thought...3 lectures • 10min

Course summary5 lectures • 17min

Requirements

Description

Who this course is for: