The Art of Raising Capital

Learn What Venture Capitalists and Investors Look for in Investable Companies
Free tutorial
Rating: 4.5 out of 5 (180 ratings)
7,332 students
1hr 30min of on-demand video
English [Auto]

build investable companies and become investable entrepreneurs.
think about a business opportunity in terms of investablility (from an investors standpoint).
think about the many ways they can de-risk a business opportunity.
understand the basics around raising capital and the next steps to take.


  • The students entering this course need to have a basic understanding of business and entrepreneurship.
  • The students entering this course need to have started (or are on the verge of starting) their own business.
  • The students entering this course need to understand that a private investment is serious, and should be handled with extreme caution and due diligence.


This course is meant to teach people how to build investable companies and become investable entrepreneurs.  Not all businesses are investable opportunities.  There are certain traits that investors look for in companies they want to add to their portfolio. But above all - investors are looking to make investments with a mitigated risk profile.  This course will outline the basics of how investors think, and how entrepreneurs can build their company to appeal to an investment from a venture capital or private equity firm. 

Michael Melfi and Jesse Henry have spent years working with entrepreneurs of all shapes and sizes.  They've helped them find operational inefficiencies, scale operations, and raise the capital necessary to grow their business (and help others do the same).  Please feel free to message them with any questions.

Who this course is for:

  • entrepreneur
  • small business owner


Jesse Henry
  • 4.5 Instructor Rating
  • 180 Reviews
  • 7,332 Students
  • 1 Course

Jesse Henry is a serial entrepreneur that works with companies to help them raise the capital they need in order to thrive. As a child Jesse had a stutter which he overcame by participating in stage acting for 10+ years.  During college Jesse started 2 companies and gave a TEDx Talk which created the stepping stones for a prosperous career.  

After graduation, Jesse went on to become a peak performance strategist for Tony Robbins.  During his time with Tony, he consulted with Fortune 500 companies and performed corporate trainings for their employees.  He has worked with thought leaders from all over the world to develop presentations and pitches to give to investors and audiences alike. 

Jesse’s spent years studying topics like stage presence, influence, and persuasion.  He has learned just as much from the terrible speakers as he has from the great ones. He frequently works with experts who know their topic, but have a hard time communicating their ideologies in an engaging, and emotionally stimulating presentation.  

Jesse has documented his experiences and constructive criticisms so that he can teach entrepreneurs how to gain influence, and build investable opportunities. Jesse had to learn many of these lessons the hard way, and he’s excited to share his insights with fellow entrepreneurs. He’s extremely passionate about providing entrepreneurs with the resources necessary to thrive in a global economy.  

I am a life long learner and teacher, and I'm extremely enthusiastic about helping entrepreneurs raise the funds they need in order to better help the customers they serve.  Funding is the #1 reason companies fail.  It's my mission to make sure you have the resources necessary to raise capital the right way.  For more information about who I am (on a professional level) - please check out my Linkedin.  For more information about who I am (on a personal level) - please check out my personal site.  

Michael S Melfi
  • 4.5 Instructor Rating
  • 180 Reviews
  • 7,332 Students
  • 1 Course

Michael has a dynamic background that allows him to provide insightful legal services, while creating business development strategies for funding and growth. With a vision to empower the entrepreneurial eco system, Michael is focused on creating value for his clients through a portfolio of products including programming and training to develop successful entrepreneurs.  As an intellectual property attorney and entrepreneurial coach, Michael focus on individuals, organizations and institutions and their trade secrets and disruptive technology. Utilizing a unique model called IP Plus, Michael work with idea and inventors to secure and protect their intellectual property and create a roadmap to commercialization. Our team collaborates in an entrepreneurial manner on the assessment, strategic planning, business development, execution and fundraising for the ideas and inventions journey to commercialization.

Michael understands entrepreneurs, because he is one. Part of being an entrepreneur is seeing an opportunity and moving through uncertainty to take advantage of those situations, as well as understanding how to deal with the obstacles. His work with startups and early stage companies has helped him understand how to create an Identity of being an entrepreneur. By developing this identity, an entrepreneur can create success around an idea, or business -without this shift in identity growth becomes impossible.

Over the last decade Michael founded and led a national multi-media company. As COO & General Counsel, Michael pioneered various experiential and digital marketing campaigns for Fortune 500 clients. As a thought leader and innovator, Michael utilized the digital marketing and various social media platforms to develop an online presence for his company in the top 1% of all websites globally. Since then Michael has worked with numerous national industry leading products and brands to monetize and grow their business digitally.
Michael is also sits on multiple boards both professionally and philanthropic. Additionally, he has authored four books and speaks publicly around the world.

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