Communication Skills: Art of Persuasive Communication

Name: Communication Skills: Art of Persuasive Communication
Rating: 4.6 (105 reviews)

Learn to craft your message in a compelling way that moves your listeners.

Created byAlex Lyon

Last updated 4/2020

English

What you'll learn

How to Customize a Persuasive Message for a Specific Audience
How to Create More Identification with Your Listeners
How to Boost your Credibility
How to Appeal to Listeners Minds and Emotions
How to Design your Message Points for Maximum Persuasiveness
How to be More Persuasive in an Ethical Way
Note: This is not a sales course. You will not learn any hard selling or closing techniques.

Course content

2 sections • 23 lectures • 1h 42m total length

Welcome & Course Overview2:50

Moving from an Informative to Persuasive Message4:19
You will learn the difference between a merely informative and truly persuasive message and finish the lesson with a draft of the main point of a message you'd like to share.
Tailoring Your Message to Specific Listeners4:28
You will learn how to analyze what your listeners about so you can customize your message to speak to their interests.
Increasing Your Identification with Listeners6:05
You will learn to help listeners to identify with you as a speaker to see that you are like them.
Your Credibility as a Speaker (Ethos)2:35
You will learn the three primary components of your credibility.
How to Communicating Your Competence6:02
You'll learn six ways to establish your competence.
How to Communicate Your Character3:11
You will learn the Dos and Don'ts of communicating your good character.
How to Communicate Your Goodwill3:34
You will learn the Dos and Don'ts of communicating your goodwill to listeners.
Appealing to Listeners' Emotions (Pathos)2:01
You will learn about the importance of appealing to listeners' emotions in the persuasion process.
How to Tell Stories to Appeal to Listeners' Emotions5:42
You will learn how to create and tell stories to appeal to listeners' emotions.
How to Use Creative Language to Add Impact7:10
You will learn specific language techniques that add emotional interest and impact to your message.
How to Use Your Emotions: Emotional Contagion3:24
You will learn about "Emotional Contagion" and how you as the speaker can show you passion and commitment through your communication. This is of critical importance since many people have anxiety communicating in front of others and anxiety is not persuasive.
Appealing to Listeners' Minds (Logos)1:32
You will learn the importance of appealing to listeners' logical, rational side to convince them to your point of view.
Practical Ways to Appeal to Listeners' Minds8:17
You will learn concrete ways to make sure you appeal to listeners' minds (not just their emotions).
How to Design Your Overall Message for Maximum Persuasion6:04
You will learn the specific talking points you should follow so your message develops like one connected, persuasive story.
How to Hook Your Listeners4:00
You will learn how to hook your listeners in the introduction of your message.
How to Show Listeners the Real Problem that Needs to be Fixed3:36
You will learn how to convince listeners that there is a real need, an issue they care about that needs to be fixed.
How to Explain Your Solution Clearly4:52
You will learn how to explain the solution you are recommending in a clear and simple way to make it easy for listeners to say "yes" at the end of your message.
How to Help Listeners Visualize the Benefits of Your Solution4:35
You will learn how to help visualize the various benefits they will experience (or create for others) if they take your recommended solution.
How to Explain the Potential Downside to Stay Ethical & Maintain Credibility4:34
You will learn how to communicate the costs and potential downsides (if there are any) that listeners should know about. This will help you remain ethical and maintain your credibility.
How to Make Your "Ask" the Easy Way6:30
You will learn how to make your "ask" or call listeners to action in the most natural, non-pressured way possible.
Putting it All Into Practice (Application, Review, and Template Walk-Through)6:31
You will have to put the entire course into practice by drafting your entire message using the Persuade Like a Pro speaking template.
Wrap Up & Next Steps0:52
Congratulations! Here are your next steps to move forward.

Requirements

No prerequisites

Description

This step-by-step course is for beginners and shows you how to craft your message in the most persuasive way possible. You'll learn how to bring listeners along with you on the journey and move them from Point A to Point B.

The course was created with people like small business owners or entrepreneurs who have to meet with potential clients, non-profit advocates who want to raise awareness or support, and professionals who need to convince internal stakeholders to partner with them on their important projects.

The lessons can be applied to various communication situations like public speaking messages, group meetings, and one-on-one conversations. Please note: The course is not about how you actually stand up and present live-and-in-the-moment. It's about how you craft and shape your message beforehand so it has maximum impact. Additionally, the course is not about sales, "hard selling," or any closing techniques. In fact, quite the opposite. The course teaches good, fundamental principles about ethical persuasion that everyday professionals can use with integrity.

The course includes lessons in the following:

How to customize your message to listeners' interests
How to create a greater sense of identification between you and your listeners
How to boost your credibility as a communicator
How to engage listeners' minds and emotions with your message
How to design your talking points for maximum persuasive flow
The course provides two speaking templates to speed up your preparation and ensure a well-crafted message

Who this course is for:

Anybody who has an important message to share and wants to learn how to move an audience

Communication Skills: Art of Persuasive Communication

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

Lessons on Persuasive Communication22 lectures • 1hr 40min

Requirements

Description

Who this course is for: