Guy Kawasaki’s The Art of Evangelism
4.6 (1,702 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,946 students enrolled

Guy Kawasaki’s The Art of Evangelism

How to Promote Your Product, Service, Company, or Idea
Bestseller
4.6 (1,702 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,946 students enrolled
Created by Guy Kawasaki
Last updated 6/2017
English
English [Auto], Spanish [Auto]
Current price: $89.99 Original price: $149.99 Discount: 40% off
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This course includes
  • 2.5 hours on-demand video
  • 3 articles
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
  • Transform your sales and marketing from “closing deals” to converting true believers
  • Craft a winning pitch and mantra for your product
  • Hire, train, and deploy effective evangelists
  • Optimize social media as a fast, free, and ubiquitous marketing platform
Requirements
  • Students with an open mind and a willingness to abandon the bad habits of traditional sales and marketing will be well suited for this course. No prior sales or marketing experience is required.
  • Do you already have an idea for a great product or service? That is a plus, but it is not required prior to enrolling in the course.
Description

Do you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.

I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history. 

Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism! 

This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.

In this course, you will learn how to:

  • Define your cause, whether it is a business or a public interest concern

  • Create a mantra, goals, and tactics to further your cause

  • Effectively pitch and demo your product

  • Use the stages of evangelism to accelerate your success

  • Leverage social media to evangelize more widely

  • Find, train, and recruit new evangelists

This course also includes:

  • 14 activities so you can immediately put your skills into practice

  • My answers to frequently asked questions including: “What if my management doesn’t ‘get’ evangelism?”, “How do I differentiate my pitch?”, and “How do I evangelize a mundane product?”

  • My tips and tricks for bringing your own cause, product, or service from idea to reality.

By the end of this course, you will ultimately learn how to establish your product or service as “good news”—far beyond simple “speeds and feeds.”

This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.

Who this course is for:
  • Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
  • Engineers and product managers who are introducing new products
  • Companies that need third-party developers and partners
  • My target audience is not people with more money than brains who want to buy market share and make a quick buck.
Course content
Expand all 66 lectures 02:46:32
+ Introduction to Evangelism
6 lectures 16:44
Why Evangelism Matters
03:47
Activity: Brainstorm Your Cause
01:27
Are You Already An Evangelist?
00:24
+ Find A Cause
8 lectures 28:40
Introduction
00:37
What Is A Cause?
04:21
Activity: Analyze 5 Qualities
00:49
How Can You Create A Cause?
04:08
DICEE & Curve Jumping
06:42
Why Do People Join Causes?
04:03
Activity: Why Join Your Cause?
02:09
Find A Cause: FAQ
05:51
+ Create A Plan
8 lectures 16:34
Introduction
00:37
Define Your Mantra
04:03
Activity: Create Your Mantra
00:56
Establish Goals
03:27
Activity: Create Your Goals
01:03
Devise Tactics
04:05
Activity: Craft Your Tactics
00:45
Create A Plan: FAQ
01:38
+ Sow Your Evangelism Part 1: Your Pitch
8 lectures 29:29
Introduction
00:29
Your Pitch: Preparation
05:35
Your Pitch: Practice
06:29
Activity: Outline Your Pitch
00:46
Tips & Tricks for Your Pitch
08:40
Tips & Tricks for Your Close
02:13
Activity: Optimize Your Pitch
02:10
Sow Your Evangelism Part 1: FAQ
03:07
+ Sow Your Evangelism Part 2: Your Principles
8 lectures 12:57
Introduction
00:31
Plant Many Seeds
02:28
Let 100 Flowers Blossom
01:03
Localize Your Efforts
01:15
Activity: How Does Your Cause Affect Individuals?
01:10
Ignore Titles
01:49
Provide A Safe First Step
01:16
Sow Your Evangelism Part 2: FAQ
03:25
+ Social Media and Evangelism
3 lectures 09:34
Introduction
00:58
Social Media Tips & Tricks
06:14
Activity: Optimize Your Social Media Profile
02:22
+ Cultivate Your Evangelism
8 lectures 13:53
Introduction
01:00
Prune & Prioritize
02:43
Activity: Prioritize Your Leads
01:09
Follow Through
02:21
Inspire, Don't Compete
01:42
Beat Your Own Chest
01:54
Activity: Celebrate Your Victories
01:18
Cultivate Your Evangelism: FAQ
01:46
+ Avoid the Traps of the Harvest Stage
7 lectures 15:24
Introduction
01:00
Avoid Superficiality
03:54
Subjugate Yourself
01:41
Remember Your Friends
02:11
Activity: Keep in Touch
00:21
Avoid Fanaticism
03:55
Avoid the Traps of the Harvest Stage: FAQ
02:22
+ Develop More Evangelists
7 lectures 14:14
Introduction
00:38
Why You Need Others for Your Cause
03:51
How to Train
02:03
How to Deploy
02:37
Develop More Evangelists: FAQ
01:14
Questions to Ask Evangelist Candidates
01:42
Activity: Interview Candidates Effectively
02:09
+ The Ethics of Evangelism
2 lectures 03:52
Introduction
00:43
The Moral Compass
03:09