Business Strategy Development: The Art of Differentiation
4.4 (498 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,296 students enrolled

Business Strategy Development: The Art of Differentiation

Learn 3 key business strategy tools. Improve your business innovation skills and drive profitable business development.
4.4 (498 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,296 students enrolled
Created by Tony Prouse
Last updated 1/2020
English
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Find ways to stand out from your competitors by differentiating better than them
  • Play to your strengths and confidently identify the areas that will grow your business
  • Practice 3 strategic tools to strengthen your business strategy
  • Avoid common mistakes & learn how top companies have successfully differentiated themselves
  • Increase your value - shape a strategy to attract customers that truly value you
  • Business Analysis: Fix potential disablers that could be hurting your business development
Requirements
  • An interest in business development and strategy
  • For entrepreneurs, business analysts, consultants and marketers who want to grow successful business development
Description

Are you interested in learning why some business strategies are better than others?

From Apple to Netflix, leading businesses and start-ups have all made their mark with a strategy that sets them apart

This course is all about learning how leading companies create successful strategies for growth - and then learning the tools and techniques to develop your own brilliant and profitable business strategies

Developing a strategy that can grow a business is an essential skill for any budding entrepreneur - whether as CEO, marketing professional, manager or consultant

Easy-to-Follow Guide

This is your guide to learning business strategy in just a few minutes - with eye-opening yet pragmatic tools that can be put to work on Monday morning

With this course you'll get a clear understanding of what makes a winning business strategy, and learn the methods to help you attract devoted customers, but also, do so without having to compete on price all the time

Master The Art of Differentiation

This course teaches you the tools, tips and techniques to help you identify and increase your differentiation so you can successfully stand out and grow your company

It's a valuable skill to learn and in this course you'll soon have it mastered.

Strategic Mentor

Tony Prouse is an enthusiastic and well-respected strategic mentor with over 30 years of hard-earned wisdom. Tony has worked closely with leading institutions such as the Institute for Manufacturing at Cambridge University and helped develop successful strategies for a wide range of organisations and startups all around the world.

Learn Quickly

This is a fun and practical course with plenty of examples which will show you the techniques to take any team, business model, idea, product or service to the next level.

Ready? So, Where Do We Begin?  

It starts by identifying what your current competences are - and which ones will enable you to capture greater business. But it’s not just a case of knowing your strengths and weaknesses – Tony will show you how some competences are more important than others!

Create Value for Your Customers and Business

It’s also about understanding how we can create value for our customers - and who those customers should be.   

And it's the reason industry leaders have achieved excellent business development.   

In addition, Tony will explain the common mistakes, having worked with many businesses around the world for over 30 years - so you can learn from these too.


Enrol now to learn how to:

  • Define a successful business strategy

  • Assess how well a business is currently differentiating itself 

  • Identify areas where you can improve your differentiation and innovation

  • Increase your value and move away from competing purely on price or basic feature   

  • Attract the right customers with a winning business strategy

  • Identify your core competences - which are often very different to what you currently believe!   

  • Avoid the common pitfalls of differentiation, business strategy and business development

  • Grow a business in a long-lasting and fun way   

  • Identify potential disablers to your differentiation - and know which ones could be hurting you

  • Create value for your target customers for a brighter future 


This course also includes:  

  • 3 Downloadable Tools for Business Strategy to help you assess and build your differentiation and business strategy

  • Activities + Quizzes to put your knowledge into action immediately  

Gain the skills and tools to ultimately improve your differentiation and develop your own successful business strategy - and most importantly, know where to start.   

This course is an exciting journey of business strategy discovery for those with the desire to grow.

Let’s get started!

Who this course is for:
  • If you are an entrepreneur, business analyst, manager, marketer, salesperson, consultant, student
  • If you want to attract customers who truly value you
  • If you want to build successful business strategies for long-term growth
Course content
Expand all 30 lectures 01:27:27
+ Introduction to Business Strategy & Differentiation
6 lectures 17:27
Why is it Critical?
02:42
Maximize Your Value and Compete on Your Own Terms
02:42
Disruptive Technologies and External Factors
02:30
How to Spot Good + Bad Growth Early
02:22
+ Building Blocks for a Differentiating Business Strategy
4 lectures 18:37
Reinforce your knowledge!
1 question
Learn about Competences and Resources
05:47
Reinforce your knowledge!
1 question
Learn about Processes and Systems
01:42
Reinforce your knowledge!
1 question
Learn about Core and Non-Core Competences
07:47
Reinforce your knowledge!
1 question
+ Top 4 Common Mistakes
5 lectures 17:15
Misconception #1 - Benchmarking
05:10
Misconception #2 - Operational Improvement
04:28
Misconception #3 - Barriers to Entry
04:14
Misconception #4 - External Perspective
02:52
Reinforce your knowledge!
4 questions
+ Tool #1 - Develop Your Differentiation Successfully
3 lectures 07:50
How to identify Core and Non-Core Competences Successfully
05:18
Activity 1 - Learn the Competence Assessment Tool
00:47
How did you do?
01:45
+ Tool #2 - Identify Your Current and Potential Differentiators
3 lectures 05:48
How to Identify Current and Potential Differentiators
02:35
Activity 2 - Learn The Differentiator Map
00:28
How did you do?
02:45
+ Tool #3 - Diagnose Potential Disablers Before They Cause Harm
3 lectures 08:19
Business Analysis: How to Identify Potential Disablers
04:47
Activity 3 - Learn The Disabler Identification Tool
00:27
How did you do?
03:05
+ How to Use Differentiation to Build a Winning Business Strategy
5 lectures 11:02
A Recommendation About Uniqueness
02:12
How to Use Differentiation Effectively
02:31
Targeting Customers
02:24
Learn the Different Approaches for Small and Large Businesses
03:33
+ Conclusion
1 lecture 01:09
Congratulations! Course Completion
01:09