The Art of Designing a Logo

Created byAkshita Bindra

Last updated 9/2021

English

English [Auto],

What you'll learn

Ideating for a logo design
Creating a moodboard
Designing the logo
Learn Adobe Illustrator
Basics of Adobe Photoshop

Course content

4 sections • 11 lectures • 1h 0m total length

Importance of Logo3:12
A logo acts as the face of a brand, shaping first impressions, signaling what the business stands for, and serving as a recognizable symbol across websites, packaging, and cards.
Intro to Adobe Illustrator11:55
Learn Adobe Illustrator, the industry standard vector graphics software, to design scalable logos and icons with shapes, colors, and precise paths.

Custom Shapes6:18
Learn to create custom shapes in Illustrator using the Pathfinder intersect tool, shape tools, and mesh effects to design badges, polygons, and intricate logos.
Freepik4:15
Explore how to use pre-made vector templates from design resources, edit colors in Illustrator, and assemble logo elements by grouping, resizing, and integrating assets.
Assignment1:17
Define your brand identity and craft a logo that communicates your brand personality by choosing three words that describe your brand, then build the identity to bring it to life.
Moodboard9:15
Create a mood board collage in Illustrator to define your brand identity with images, color palettes, and fonts aligned to your chosen words, guiding a simple, friendly logo vibe.
Ideating2:59
Ideate by sketching logo concepts, align with simple, fun, and friendly branding, reflect initials such as E and B, and choose between icon or photo-based option before finalizing in Illustrator.
Designing13:38
Design a logo in Illustrator by tracing your drawing with the pen tool or assembling shapes to create a polished mark, adjusting anchor points, strokes, and colors along the way.
Color Picker Tool2:22
Select and apply colors from the mood board or images with the eyedropper tool, adjust stroke width and brush effects, then export the logo.

Requirements

Laptop and the softwares

Description

The logo of a company is an emblem or visual mark that they choose to represent themselves. A logo is such a small thing but it has the ability to make a huge impact on any business. Logos act as branding for a company and could ultimately be the deciding factor in whether the brand makes or breaks the deal.

All brands, small or big require a logo in order to create customer loyalty, recognition, and recall. A logo makes a brand stand out from its competition.

Perhaps the most fundamental function of a logo is giving a business a unique mark that differentiates them from other businesses. Think about McDonald's vs Burger King. Two widely known and recognized burger chains yet such different logos.

In this course, you will learn all the steps to design a visually pleasing yet effective logo that stays in people's minds.

If you are an aspiring freelancer or want to work full time as a Logo designer, then this course is especially for you as you will learn complete Adobe Illustrator from scratch and the basics of Adobe Photoshop as well.

Apart from this, you also get an assignment as part of the course, which is structured in such a way that you can directly add it in your design portfolio.

Who this course is for:

Anybody wanting to learn designing a logo
People who want to start working as a logo designer

The Art of Designing a Logo

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 15min

Designing a Logo7 lectures • 40min

Adobe Photoshop1 lecture • 5min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: