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The AI Literacy Course: Understand, Apply, and Lead with AI
Role Play
Rating: 4.7 out of 5(118 ratings)
262 students

The AI Literacy Course: Understand, Apply, and Lead with AI

Master AI fundamentals and practical business applications to future-proof your career and drive growth with AI
Last updated 7/2026
English
English

What you'll learn

  • Explain the fundamentals of AI, including what it is, how it works, and why it matters in today’s business world.
  • Describe the key building blocks of AI, such as data, machine learning, and algorithms, without requiring a technical background.
  • Demonstrate confidence in discussing AI concepts and collaborating effectively with technical teams.
  • Analyze how AI is applied across industries and its impact on the future of work.
  • Select appropriate AI applications for different business areas, including marketing, sales, supply chain, and finance.
  • Identify common AI risks, including bias and misinformation, and propose strategies to manage them responsibly.
  • Apply ethical principles to ensure fair and responsible use of AI in your organization.
  • Develop a step-by-step action plan to implement AI initiatives in your organization.
  • Communicate the potential and limitations of AI clearly to colleagues, leaders, and stakeholders, fostering understanding and excitement.
  • Apply lessons from real-world case studies, including Anna’s story, to grow your career and adapt proactively to AI-driven change.
  • Use the AI Literacy Handbook to reinforce learning, explore tools and terminology, and implement AI knowledge in practical business contexts.

Course content

10 sections56 lectures3h 52m total length
  • Welcome2:41

    In this opening section of the course, you will embark on a learning journey that demystifies artificial intelligence and equips you with the essential knowledge to thrive in a rapidly evolving business landscape.

    You will explore AI’s relevance across industries, how it can complement human expertise, and the value of embracing AI as a tool for growth and innovation. The lessons focus on breaking down complex concepts and providing you with the confidence to leverage AI effectively in your organization.

    After completing this section, you will be able to:

    • Define AI literacy in a business context and understand why it’s essential for professionals and leaders.

    • Recognize how AI can augment your expertise and improve decision-making, rather than replacing human judgment.

    • Appreciate the importance of collaboration with technical teams and how AI can serve as a complementary tool in your professional growth.

    • Take the first steps toward becoming AI literate, with a clear roadmap to integrate AI into your professional development.


    Notice: This text was created using generative AI.

  • Case Study: Anna’s Journey into the Age of AI4:17

    This case study tells the story of Anna, a seasoned professional navigating the challenges and opportunities of AI-driven transformation in the retail industry. Her journey reflects the experience of countless professionals today—grappling with the rapid rise of artificial intelligence, uncertainty about their future roles, and the courage it takes to adapt and grow.

    After completing this lesson, you will be able to:

    • Relate to the personal and professional challenges that arise when AI is introduced in traditional business settings.

    • Understand how curiosity, adaptability, and continuous learning are essential traits for thriving in the age of AI.

    • Feel more confident and motivated to begin or continue your own journey toward AI literacy.


    Notice: This text was created using generative AI.

  • Interlude: Help shape this course!1:09
  • What is AI Literacy and Why is it Critical?5:08

    In this lesson, we explore what it means to be AI literate — and why it’s an essential skill for business professionals and leaders today. You will learn how AI literacy goes far beyond understanding buzzwords. It's about empowering yourself to make informed decisions, lead in tech-driven environments, and collaborate effectively with technical teams.

    After completing this lesson, you will be able to:

    • Define what AI literacy means in a business context and explain its core components.

    • Recognize the importance of collaboration between business professionals and technical experts.

    • Appreciate how AI can complement human expertise rather than replace it.


    Notice: This text was created using generative AI.

  • How to Get Started3:26

    In this lesson, you will learn how to take your first confident steps into the world of AI. Building on the idea that AI is here to enhance — not replace — your professional expertise, this session outlines a clear, approachable roadmap to becoming AI literate.

    After completing this lesson, you will be able to:

    • Embrace the exciting advancements on your AI literacy journey.


    Notice: This text was created using generative AI.

Requirements

  • No prior AI experience is required. The course Is suitable for beginners.
  • Working knowledge of business.

Description

Being AI literate means more than just knowing what artificial intelligence is; it’s about having the skills to understand, evaluate, and apply AI effectively in a business context.

This AI Literacy Course is designed specifically for business professionals, managers and executives who want to understand, apply and lead with artificial intelligence - without any technical background required.

No matter your field or past experience, building AI literacy will give you a future-proof advantage in your career. Competent professionals, managers, and executives need to identify opportunities where AI can create value, understand its limitations, and communicate effectively with technical teams.

If you want to thrive in the age of AI, developing full AI literacy should be a key objective.

Throughout the course, you will work with real-world tools and examples, complete interactive quizzes, and participate in practical simulations and role plays that help you:

  • Identify business problems AI can solve

  • Understand different types of AI technologies and how they work

  • Assess the suitability and quality of AI solutions

  • Evaluate results and insights generated by AI systems

  • Make informed and responsible decisions using AI

  • Communicate AI value and impact through real-world use cases

By engaging with these activities, you will apply AI concepts in practice, building confidence and skills that are immediately relevant to your career or organization.


Course structure

The course is divided into four main sections:

  1. Foundations of AI:

    • Explore what AI really is, its history, and core concepts like machine learning, natural language processing, and computer vision.

  2. AI in Business

    • Discover real-world AI applications across industries—marketing, customer service, finance, operations, and product development—and learn how to identify high-impact use cases.

  3. AI Risk and Ethics

    • Understand bias, privacy, regulations, and responsible AI practices to make ethical and sustainable decisions.

  4. AI Leadership in Practice

    • Gain practical skills for leading AI initiatives: communicating with technical teams, evaluating AI tools, and creating actionable strategies to integrate AI into your business or career.

By the end of this course, you will understand AI fundamentals, recognize its opportunities and challenges, and be ready to leverage AI responsibly to drive growth and innovation.


Your instructor: Dr. Olivier Maugain

Few online courses are taught by someone with Olivier’s real-world experience. He has worked across software distribution, consulting, consumer goods, and retail, and currently drives data and AI adoption at scale for a major European retailer.

This course is grounded in practical experience, not hype or theory.


Why enroll?

This course will help you:

  • Strengthen your career

  • Sharpen your decision-making

  • Prepare for the realities of an AI-powered workplace


What are you waiting for?

Click “Enroll Now” and start building your AI literacy today.

Who this course is for:

  • Business professionals with little or no AI knowledge.
  • Career-focused employees future-proofing their roles in an AI-driven workplace.
  • Aspiring leaders and first-time managers building AI literacy.
  • Non-technical professionals using AI tools for the first time.
  • Professionals working with AI or data teams who want to speak the same language.
  • Executives and decision-makers evaluating AI without becoming technical experts.
  • Professionals exploring AI-driven careers from the ground up.
  • Students and early-career professionals preparing for AI-essential roles.
  • Entrepreneurs and consultants seeking a practical, business view of AI.
  • NOT FOR learners who already know AI fundamentals.
  • NOT FOR technical or coding-focused AI specialists.
  • NOT FOR anyone seeking advanced or mathematical AI training.
  • NOT FOR anyone looking for training on the latest or cutting-edge AI trends.