The ActiveCampaign Masterclass: A Complete Guide For Users

Tags form the cornerstone of segmenting contacts in ActiveCampaign.  Used correctly, they can magnify your marketing effort and double your Return on Ad Spend. 

In this lecture, we get an intro to Tags and how the many ways in which they are used. 

This Lecture is HIGHLY ACTION BASED. 

In this video, you are first shown how to CREATE A STRATEGY BEHIND TAGS and then you are encouraged to DO IT YOURSELF.

The entire lecture guides you through building a framework behind tagging so that several months down the line, you aren't left questioning yourself- What was that tag for? OR What does this Tag do again? 

I absolutely guarantee that removing the time and doing the work I suggest in this video will say you countless hours and much frustration in the long run.

In this Lecture, we take the Tagging Framework we developed in the last lecture and apply it to ActiveCampaign.

After we're done with that, I walk you through the TAG MANAGER where you can add, edit, delete and merge Tags. 

In this video, we breakdown how to think about lists and the best strategy to apply.  We talk about the Minimalist framework which is one the best ways to approach building lists. 

In this video we take the lessons on LIST STRATEGY and the MINIMALIST LIST FRAMEWORK we learned in our last video and apply it in practice on Active Campaign. 

In this video, we go over CUSTOM FIELDS in detail. 

While ActiveCampaign gives you some fields to capture General Details about your contacts, it also allows you to Add, Edit, Delete and Group new ones. 

Getting more data in the form of custom fields allow you to better segment your audience and as a result send them more targeted messaging and improve engagement. 

If you are moving from one email marketing platform to the next, this is the perfect video to watch. In the video, we go over the correct way to move contacts into ActiveCampaign.  We learn how to map, apply tags and check for any errors in our import. 

In this video, we learn how to create list segments. Segmenting your list is a great way to get the right message to the right person and keep your audience highly engaged. Done right, it can significantly increase your marketing ROI and keep you way ahead of your competition.  

What are list segments? 

List Segments are subsets of your mailing list. 

In this video, we talk about Forms and the strategy behind using forms correctly. 

I also teach you about the 4 different types of forms available on ActiveCampaign, the Functionalities of Forms and other apps they can integrate with.

I end this video with a small discussion on single vs double opt in and how both have pros and cons which need to be thought about prior to you hitting CREATE when you create your forms. 

In this video, we build on the theory that we have learned about forms so far and make things practical. We take a step by step walkthrough on ActiveCampaign and learn how to create and publish forms. 

If your anything like me, installing code can be a bit scary. 

For non-coders, it can be a bit intimidating to install code - cause were always scared we might break something.

So, in this lecture, I created a step-by-step walkthrough of embedding an Active Campaign form on a site using code. 

The goal of the lecture is to show you how easy adding the HTML code to integrate an ActiveCampaign form on your set can be. 

The primary way in which Activecampaign lets you communicate with your contacts is through email.

But not all email campaigns in ActiveCampaign function the same way.

In this lecture, we go over the different campaign types.

After your done, with this lecture, you'll easily be able to know the best type of campaign to pick while communicating with your audience. 

Our email inboxes are filled with messages we don't want to read.

To get your message across, you first need to grab your customer's attention in a noisy mailbox (no easy task!).

Luckily, we have some of the world's best marketers who have given us some tips to increase our chances or success.

This lecture is a combination of 4 the most commonly suggested email marketing tips to increase the success rates of your campaigns. 

Before we take a Deep Dive into Automations, it's important you understand the 'infrastructure' on which automations are built. So, in this lecture, we do a quick surface-level walkthrough where I teach you to navigate the Automations Page.

After watching this lecture, you will be a lot more comfortable navigating through the Automations Dashboard on your own. 

For any automation to begin, you need to give instructions to ActiveCampaign on how the automation should begin.

The instruction given to ActiveCampaign on how to begin an Automation is called a Trigger.

Now, ActiveCampaign has over 20 different triggers and in this lecture we go through each one. 

Actions are where ActiveCampaign magic happens.

Once triggered, an ActiveCampaign user has several Actions they can pick from such as sending an email to a contact, sending an SMS, notifying one of your team members and so much more. 

In this lecture, we go over the various actions and their uses in detail. 

This lecture will teach you how to use Naming Conventions and Labels to keep your Automations organized.

Goals are really handy actions within an automation that help you measure the effectiveness of a Campaign or the Automation.  They can also be used to skip steps in an Automation.  Learn more about Goals as well as see my real-life use cases of Goals in this lecture.