Discover how ActiveCampaign automates email, text messaging, and third-party integrations using web hooks, with insights into pricing, free trials, and when to use the CRM and advanced automation features.

This lecture guides you through the active campaign dashboard. The customizable main page shows contacts, campaigns, and automations, plus live activity, quick search, and app integrations.

Configure a physical address, enable site tracking by whitelisting your domain and pasting the tracking code into your site's footer, and review advanced email deliverability options.

Master tagging in ActiveCampaign by attaching unlimited tags to subscribers to segment audiences and trigger automations, with a simple tagging plan, categories, and a tracker.

Learn how to manage subscribers in ActiveCampaign by using one list per business and tags for segmentation and automations, contrasting many lists with a single-list approach.

Configure and manage custom fields in ActiveCampaign to store unique subscriber data (name, email, address, birthday), and trigger automations on dates while organizing fields by groups.

Discover how to add people to your ActiveCampaign list via forms, imports, manual entry, or API integrations, and configure form actions, styling, and double opt-in.

Export, import, and manually add contacts in active campaign; bulk edit to tag, list, or automate, and use filters and segmentation to manage contacts and activities.

Create a consistent email template from scratch or customize templates using the ActiveCampaign email builder. Manage templates, select newsletter layouts, add text, image, and button blocks, and personalize with fields.

Explore how to create and deploy message variables, such as signature and logo personalization tags, to update across campaigns and emails without manual edits.

Harness conditional blocks in ActiveCampaign to tailor emails by tag presence, show different images or text for customers versus non-customers, and personalize content using data points.

Learn to create a standard campaign for your entire list or a segment, selecting a list and template, editing content, configuring subject, teaser text, from information, reply details, and tracking.

Learn to create a split test campaign in ActiveCampaign, testing subject lines, from information, or email contents across a list. Determine the winner using click or open rate.

Learn to segment your list using flexible conditions, tags, and custom fields to target new customers within the last 14 days, and apply bulk edits, automations, or coupons.

Name your automation to match its trigger and add actions like email, text, site message, or notification email, then explore conditions, web hooks, and updating contacts.

Explore how the ActiveCampaign dashboard differs between the old blue-top layout and the current left-side menu, with automation features remaining consistent. Apply the same automation steps across interface changes.

Differentiate two automation types: message automations and tag automations. Use a single start trigger for message automations to prevent duplicates, while tag automations supply tags that start the messages.

Build and manage a straight-line email automation triggered by a tag addition, send a sequence of emails with day delays, and track campaigns with Google Analytics.

Set up a lead magnet delivery automation in ActiveCampaign to deliver the lead magnet immediately after opt-in, nurture with staged emails, and daisy-chain to the main series.

Duplicate automation to deliver multiple lead magnets, each linked to the main series by a tag trigger. Customize emails and analytics while connecting additional magnets to the main series.

Learn to design a purchase automation in ActiveCampaign that triggers on course purchases, ends lead magnet emails, and moves customers to the main series.

Learn how to create an upsell automation by duplicating the purchase workflow, end the purchase automation after a coaching package purchase, and tailor emails and tags to current subscribers.

Organize your automations with descriptive names, tags, and labels. Use filters and sharing options to manage active and inactive automations efficiently.

Master the wait until action in ActiveCampaign by using day, time, business hours, and tags-based conditions to time emails, and learn how if statements, webhooks, and Zappia extend automation.

Learn how to use if/else actions in ActiveCampaign automation to skip email three for customers who purchased the vault and move them to email four.

Connect ActiveCampaign to over 750 apps via web hooks using Zappia, automating workflows with Trello; create and test zaps, trigger automations, and add cards.

Learn to set up two ActiveCampaign automations for automatic list cleansing: a 30-day weight automation and an inactivity reset that restarts on engagement, using 30/60/90 day tags.

Implement the interest driven sales funnel concept by gauging subscribers' interests and guiding them through micro sales funnels with three content: entertain, educate, monetize.

Discover how interest driven automations map to each sales funnel stage, ending automations as buyers progress from tripwire to core offer to profit maximizer, with tags and purchases guiding follow-ups.

Apply the active tag to pause the main series while subscribers enter a micro sales funnel, preventing duplicate emails and guiding focus within an interest driven funnel.

Learn to build an interest driven sales funnel in ActiveCampaign with lead magnet, main series, micro sales funnels, and purchase or looked at tags.

Set up a lead magnet automation in ActiveCampaign from scratch. Trigger the main series with a tag and send an initial email containing a download link.

Learn to build a main series automation in ActiveCampaign, linking topic-based blog posts to specific products across three automations, with tagging, wait steps, and goal tracking.

Configure an ad tag looked at product in ActiveCampaign by creating an automation that fires on page visit, adds the tag, and triggers a micro sales funnel.

Create an active campaign automation triggered by a product tag, gate non-active users, send testimonials, enable analytics, delay, send a discount email, and route to the main series.

Set up a purchase automation in ActiveCampaign for a micro sales funnel, with tagging, post-purchase emails, timing delays, and an upsell to promote other products.

Create a purchase upsell automation in the ActiveCampaign and interest driven sales funnels course. Copy the existing automation, customize the end conditions and emails, and label automations for easier organization.

Explore the automations map to see how active and inactive flows connect across automations, with arrows and triggers like the op tag from Facebook automation.

Explore how a CRM helps manage customer relationships, define pipelines and stages, assign leads, and tailor permissions in ActiveCampaign to guide the sales funnel.

Add deals to your pipeline manually or via automation, move them through stages with drag-and-drop, and mark as open, won, or lost while managing details, tasks, notes, and emails.

Learn to create a new automation triggered by a tag, connect a form, and automatically add a deal to a prospect's profile and pipeline.

Discover how to use contact and deal scoring in ActiveCampaign, manage points across deals and pipelines, and trigger automations as scores rise or fall.

Automate moving deals through CRM stages with conditioned workflows, waits, and stage updates. This approach advances leads from stage one to stage four in the vault pipeline.

Learn to add users and organize them into groups with tailored permissions in ActiveCampaign, including access controls for lists, contacts, deals, and templates, then test access.