The A-to-Z Product Creation Hack: Blueprint to Guru Launches
4.3 (38 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,983 students enrolled

The A-to-Z Product Creation Hack: Blueprint to Guru Launches

Start creating high-quality products. Discover the secrets to record, edit, build your sales funnels & sales scripts.
4.3 (38 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,983 students enrolled
Created by Zach Miller
Last updated 9/2019
English [Auto]
Current price: $18.99 Original price: $29.99 Discount: 37% off
2 days left at this price!
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This course includes
  • 7 hours on-demand video
  • 32 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • You'll be able to research any industry or niche to see if it's a valuable opportunity to get your product idea.
  • You'll be able to create your own product/product design.
  • You'll be able to setup your first sales funnel for further product management purpose.
  • You'll know the exact sales script you should use for your products/manage products & upsells/downsells.
  • You should know how to use a computer at a beginner level.

If you've ever thought about creating a product or selling your expertise online, but just don't know where to begin OR are looking to speed up the process - THIS IS YOUR COURSE!


I was laying in bed figuring out how much I was going to make as a Computer Engineer after graduation. Plugging the number away in my head, trying to do the math and figure out how much I’d make per hour. I assumed I’d be making about seventy thousand dollars per year. If I was working forty hour weeks, then I was probably going to be making about thirty-five dollars an hour. 

I then thought back on a “how to” book I’d purchased the day before. It was a lot for a college student, but worth it! I paid thirty-seven dollars for the book, and it was so awesome to me. The guy who wrote the book had come out publicly on an affiliate platform (ClickBank) and shown that he sold, on average, two hundred copies of that book per day. Two hundred copies! 

I started doing the math, and at thirty-seven dollars per book, he was making about seven thousand dollars per day! Or $2,701,000 per year! To make that much money, I always believed you had to do something illegal for a living. It felt like a ‘dirty’ secret to riches, and he was just giving it away. 

But the craziest part is he only spent a few days writing the book, and once he was done—he NEVER had to write it again. The book did the rest for him, teaching on autopilot! He just made it once and then got paid for it over and over again! That’s when I realized I didn’t want to sell my knowledge by the hour like all my classmates we're doing... I wanted to sell like this author!

And that’s what I teach you to do... 

BEST PART? You can sell your expertise like an "expert" and earn more in a day than most do in a week!


About the Topic


Have you ever thought about creating your own product but have been put off by the process as there are so many components.

Step 1: Product Concept

This consists of basic sketches around your product idea. So ask yourself -what is your product and how is your product going to be used?

Step 2: Research
It is vital to research the current markets and demands. So you need to find out what is already on the market what is similar to your product idea? If there is a similar product, how is yours going to be better?

Step 3: Product design development
Using the information you have gathered from your research you can now develop your product designs. When you are designing your product need to answer the following questions:

– What is the function of my product?

– Will my product be able to withstand use?

– Will the product be reliable?

– Can the product be produced at a cost effective price?

– Will the manufacturing process be easy to produce the final product? Does it contain multiple parts?

– Will the process be cost effective? Can you still make profit after manufacturing your product?

– Do you want your product to be of a high quality?

– Can your product be maintained or will it break after one use?

– Which material(s) will your product be made from? This will depend on the use and the forces your product is expected to withstand.

Step 4: Research and development of the final design
This is the final tweaks to your drawings with dimensions and material selection so when you progress to step 5 you have a detailed drawing to work from.

Step 5: CAD(any software)
Using 3D modelling software (CAD – computer aided design) you will get a computerised 3D model of your final product design. These designs will often highlight problem areas where the theoretical stresses and strains on the product will be shown. If there are problems now is a good time to address the design faults and revisit step 4.

Step 6: CAM
A prototype of your design will be created using computer aided engineering systems. A physical representation of your design is great for testing and developing.

Step 7: Prototype Testing
This is the point where you may have to go back to the drawing board when you test your prototype. Be critical – will your product function properly? If your product isn’t right, go back to Step 3 and re-develop your designs.

Step 8: Manufacturing
Once you are happy with your product prototype you can then manufacture your product! Manufacturing costs depend on complexity of your product, if there are multiple components, material selection, low batch product or high batch numbers. These factors need to be considered to ensure you will make a healthy profit on your end product.

Step 9: Assembly
The assembly of your product is vital – if you use a glue that will degenerate quickly you will not sell many products. It is recommended that your product should have the minimum number of joins; this will not only spend up manufacture and reduce manufacturing costs it also makes assembly of your product quicker. So the overall costs of your product will be considerably less than a complex product.

Step 10: Feedback and testing
Test your final product with family, friends and focus groups. Again it is important to be critical of your product and listen to the feedback you get back from other people. This will help with any further product development.

Step 11: Product development

If your testing and feedback have highlight areas that need improvement, you will need to revisit your product development – most manufacturing companies would have flagged up obvious issues before you get to this stage so at this point you are just tweaking or you might be skipping straight to Step 12.

Step 12: Final Product
You now have your final product so you need to focus on your marketing campaign and how you are going to sell your product. Remember, the more you sell, the larger the manufacturing batches, the lower the cost of manufacture = more profits!

For more details, let's meet inside !

Who this course is for:
  • Entreprenuer
  • Anyone with an expertise that wants to sell their knowledge online
Course content
Expand all 66 lectures 06:58:07
+ Introduction
15 lectures 01:30:54

Udemy asks for a review a little too quick for my taste, so if you don't feel it's 5-stars when they ask, JUST HOLD OUT and watch the entire course.

I try to pack as much juicy info up-front as I can, but it's just not possible to do it 100% of the time. I have A LOT of information and things for you to do, so watch the entire course and then leave a review once you have seen the 'big picture' I'm laying out for you.

Preview 01:16
Before We Begin

I want you to know what most "gurus" don't teach! It's not expensive to look professional - just watch!

Preview 12:54

Learn how to start screencasting like a PRO in under 10 minutes. This will break down the settings you need to use, in order to guarantee the best webcam settings and recording possible.

Recording with Open Broadcaster [OBS]

You can look professional without breaking the bank. Sell like a guru with less than $50.

Creating a Professional Background for $50

The way you inflect your voice and tone can change the meaning of things. To demonstrate what you can do with your voice, I’m going to take one sentence, which has eight words in it, and make those eight words mean eight different things.

1) I did not say he stole the money. (Simple fact statement.)

2) I did not say that he stole the money. (Implies that it was someone else who said it.)

3) I DID NOT say he stole the money. (This is vigorous denial that you said it.)

4) I did not SAAAYY he stole the money. (Hints that you may have implied it but you didn’t say it.)

5) I did not say HE stole the money. (Implies that someone other than the accused stole the money.)

6) I did not say he STOLE the money. (You hint he might have borrowed it.)

7) I did not say he stole THE money. (He might have stolen some money but not THE money.)

8) I did not say he stole the MONEY. (suggests that he might have stolen something but certainly not the money.)

***These are the same words, but with an educated change in your voice inflection, you can change the meaning.

Voice Inflection for 2X Sales

Learn how to build an entire course or series with this easy to follow example. Let it guide you through the paths you can take in teaching your own following.

Outlining Your Products in Minutes
Take a moment and outline your product.
Outline Your Product
1 question

This is how I love to create products.

The Product Creation Guru

The old fashion way still works well.

The Product Creation Prepper

My suggestion if you choose to use a PAID video editor.

Editing Your Videos with Paid Software

My suggestion if you choose to use a FREE video editor.

Editing Your Video with Free Software

It's easy to create extras for your product - I personally call it homework in the Udemy setting. All you need to do, is build off other successful exercises/guides in your niche and re-brand + rewrite it to make it your own. I also suggest using the downloadable PDF as a template for adding your text into.

Creating Homework for Students

Here's when/where I suggest doing PAID graphic design (even if you're a graphic designer).

Getting Graphic Design for $5

Here's when/where I suggest doing YOUR OWN graphic design (even if you're NOT a graphic designer).

Doing Your Own Graphic Design

Whenever you need to host your product, HostGator is a great 1st option. But when you start getting more traffic & more courses, you'll need to upgrade to the "next level".

Where to Host Your Products
+ ClickFunnels Walkthrough
14 lectures 39:43

Register for ClickFunnels. Use the link to get your FREE 14-Day Trial of ClickFunnels.

ClickFunnels Registration

Here's more than a dozen templates to get you started in building your own sales funnel. If that weren't enough, I'm going to give you my Tripwire Sales Funnel as a bonus!

ClickFunnels Templates

Connect your auto responder so you can start sending daily broadcast emails to your audience. I suggest using ClickFunnels & Actionetics to send emails, but if you prefer to use a 3rd party sender, then Aweber is a great backup.

Connecting Your Auto Responder

Believe it or not, you can actually get REALLY GOOD graphic design for about $5, sometimes a bit more if you need more than an hour of work done. Inside I'll show you my secret place to get all my graphic work done.

Getting Graphic Design for ALMOST NO MONEY

Learn how to add your digital product (PDF, eBook, video, etc.) so that your subscriber's can immediately download it.

Uploading Your Freebie

Learn how to start accepting payments. I suggest STRIPE as a payment processor to begin. If that fails, PayPal is a great backup resource.

Connecting Your Payment Gateway

You want to brand yourself, don't you? Well at least if you want to make more money you will... and here's how.

Setting Up Your Custom Domain
Editing Your ClickFunnels Sales Funnel

Learn how to A/B split test inside ClickFunnels in seconds. Understand the importance of small changes, rather than multiple ones.

How to A/B Split Test in Seconds

Want to rank in Google, Yahoo & Bing's search engines? Well with proper on-page SEO you can start getting more traffic to your site from Day 1.

On-Page SEO Optimization Hacks

Learn how to add your products for purchase to your sales funnel.

Adding Your Products for Checkout

A few tips and tricks to remember when you create/add upsells to your core product.

Adding Your Upsells

Learn how to track your numbers and see the exact stats to look at. Judge your performance based on REALITY (the numbers) rather than the ILLUSION (your mind).

Adding Tracking Codes

When someone goes through your entire sales funnel, they'll eventually end up at your sales page. This lecture is going to show you how to monetize your thank you page with additional parts of your Value Ladder, creating a seamless string of 3-5 sales funnels.

Thank You Page Tips
+ Front-End Sales Funnel
13 lectures 01:46:59

This is the very beginning of your funnel. Here is where you ask your visitor to exchange their email address in return for a digital asset (PDF, video, ebook, etc.).

Squeeze Page

Having your TYP page setup correctly virtually guarantees that 100% of your subscribers that opt-in to your list, will be seeing the sales page. This simple TYP page will reset the "freebie mindset" and transition a user into another offer, this time PAID.

TYP Page

The Front-End is where you ask your subscribers to finally pull out their credit card in exchange for a Tripwire (splinter of your core product), SLO (your full core product) or a Free + Shipping. Any of these variations of a Front-End accomplish the same goal, get the credit card.

Sales Page

This is the script you'll use with any optin/squeeze pages. It also works really well if you choose to do a Tripwire OR Free + Shipping offer. It's a short script that takes 1-5 minutes to go through.

WWWH Script

This is the script you'll use with any sales pages that has a product costing more than $10. It's a bit more involved for this script, and usually takes about 10-20 minutes to go through.

Star, Story, Solution Script

Learn what an upsell/downsell page should look like and why certain words/colors are used on each step.

Upsell Page

Learn how to sell $37/$197/$497 and even up to $4,997 upsells RIGHT AFTER your buyer just said "YES" to your first offer. This little secret script allows you to keep selling to customers without pissing them off!

OTO (One Time Offer) Script

Whenever you create a "urgency" like increase in price, expiring page, etc. - you should keep your word. Here's the best way to do that (by duplicating your sales funnel) in just minutes instead of hours.

Duplicating Sales Funnels to Raise OTO Prices

Your thank you page is the perfect opportunity to not only deliver the items your buyer just purchased, but to also learn about all your other great products you offer. See how...

Thank You Page

Learn the formula to turn 100 clicks a day into $20,000+ a month. It's not impossible - in fact it's downright obtainable... but as always, there's a catch! You need a Value Ladder, and I'll show you why.

How 100 Clicks a Day = $20,000 a Month

A Value Ladder is one of the MOST IMPORTANT parts to building a successful business, online and off. Whenever I have a client come to me for coaching and my team and I help them build out their business, the first thing we approach is implementing a Value Ladder. If our coaching student doesn't have a Value Ladder, it's one of the quickest ways to double or even triple a business (seemingly overnight).

In this lecture, we're going to review a few general ideas about The Value Ladder, so you can understand how it fits into your business personally.

The Value Ladder

Watch as I build out an affiliate Value Ladder right before your very eyes. Discover the hacks I use to make a Value Ladder that keeps driving towards a DESIRED RESULT, while still achieving different parts/steps to reaching that actual goal.

Value Ladder Buildout (Affiliate)

Watch as I build out a product Value Ladder right before your very eyes. Discover the hacks I use to make a Value Ladder that keeps driving towards a DESIRED RESULT, while still achieving different parts/steps to reaching that actual goal.

Value Ladder Buildout (Your Own Product)
+ Success Hacking
6 lectures 29:43

In a nutshell, Success Hacking has even been talked about by the likes of Tony Robbins, "If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results."

What Is Success Hacking?

Use SimilarWeb to find the demographics of your direct competitors and then Success Hack them.

Finding Demographics

Optin and buy every upsell/downsell your direct competitor offers you, go through the materials and then Success Hack them.

Success Hacking The Offer

Click on the paid ads from your direct competitors to see the landing pages, text and images they are using and then Success Hack them.

Success Hacking The Landing Pages

Learn where all of the traffic for your direct competitors is coming from and then Success Hack them.

Success Hacking Traffic Source

Learn how to get the ads of your competitors to show up on your computer and then Success Hack them.

Success Hacking Ad Copy
+ Creating Your Product
12 lectures 02:13:01

The Success Formula has 4 parts, which I will go very in-depth with step-by-step. Each portion of the Success Formula is critical to nail down. Take your time and complete the homework for each lecture.

The Success Formula

I found this unique way to get emails & feedback from your audience using giveaways from the highly successful course, Grow Your List Like A Freakin' Weed by David Garland.

Giveaways for Getting Ways to Succeed

There are 4 product types that you can deliver, I go into detail about each one and the strengths/weaknesses each present in your delivery.

The 4 Types of Products

Learn how to churn how high-quality content without spending high-quality time in a project.

How to Create Products Fast

Remember, you need to place every product you create on a page (in your website) that shows what you've made AND links to purchase each course. Believe me, you'll have people that go through and buy them all!

Adding Your Products to a Catalogue Page

Creating bonuses used to be a pain in the arse for me... that is until I learned this really cool trick from Jeff Walker's coaching.

How to Create Bonuses from Thin Air

Learn how to monetize your freebie content so that you can still make money with it! Can't believe it? See how...

How to Make More Money with Your Products

A few tips when it comes to creating your upsells. If you DO NOT follow these rules, you'll have pissed off customers and low conversion rates (which is worse?).

Creating Your Upsells (Tips & Tricks)
+ Email Marketing Overview
5 lectures 17:03

I hope this short story gives you a GREAT reason on why you should be emailing your list everyday (no matter the size).

Why Email Everyday

How to email your list everyday. Why? Because I can't just tell you to email everyday and not give you directions on what to do.

Seinfeld Email Sequence

Learn how to setup your own Autoresponder (this example uses Aweber).

Setup Your Autoresponder [Aweber]

Ready to start sending those daily emails? Here's how...

How to Send Your Broadcast Email
+ Bonus Section
1 lecture 00:44

Hi, my name is Zach Miller...

Before we dive on in, I want to introduce myself and let you know what this course is (and is not).

This course is NOT about getting more traffic to your website—yet the secrets I’m about to share with you will help you get exponentially MORE traffic than ever before.

This course is NOT about increasing conversions—yet these secrets will increase your conversions MORE than any headline tweak or split-test you could ever hope to make.

If you are currently struggling with getting traffic or converting that traffic once it arrives, you may think you’ve got a traffic or conversion problem. In my experience, after working with thousands of businesses over the last decade, I have found that is rarely the case. Low traffic and weak conversion numbers are but symptoms of a much greater problem; a problem that is a little harder to see (that’s the bad news), but is a lot easier to fix (that’s the good news).

Get a copy of my video course, Sales Funnel Secrets and get the same training my Inner Circle students paid $25,000 to learn:


Once this course is available to millions of people, I know it is going to be much harder for me to accommodate everyone who wants more personalized help. So I created something special just for the readers who are here now. I have opened up space in our Inner Circle program so that I can personally look at your funnels, spend an hour with you on the phone, and then have my team work with you for a full year to implement the changes you need to make. Doesn’t that sound amazing?

If you would be interested in being part of my Inner Circle, then I want to invite you to apply with me personally. You can apply here:

After you apply, someone on my team will give you a call and explain the Inner Circle program to see if it is a good fit. If it is, then we’ll actually be talking together in less than a week from right now.

And with that... I will end this message.

I want to thank you so much for joining me here, and I wish you all the success you can dream of...

Sales Funnel Secrets