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Business Entrepreneurship Product Management

The A-to-Z Product Creation Hack: Blueprint to Guru Launches

Start creating high-quality products. Discover the secrets to record, edit, build your sales funnels & sales scripts.
Rating: 4.4 out of 54.4 (39 ratings)
7,995 students
Created by Zach Miller
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • You'll be able to research any industry or niche to see if it's a valuable opportunity to get your product idea.
  • You'll be able to create your own product/product design.
  • You'll be able to setup your first sales funnel for further product management purpose.
  • You'll know the exact sales script you should use for your products/manage products & upsells/downsells.

Requirements

  • You should know how to use a computer at a beginner level.

Description

If you've ever thought about creating a product or selling your expertise online, but just don't know where to begin OR are looking to speed up the process - THIS IS YOUR COURSE!


THE STORY

I was laying in bed figuring out how much I was going to make as a Computer Engineer after graduation. Plugging the number away in my head, trying to do the math and figure out how much I’d make per hour. I assumed I’d be making about seventy thousand dollars per year. If I was working forty hour weeks, then I was probably going to be making about thirty-five dollars an hour. 


I then thought back on a “how to” book I’d purchased the day before. It was a lot for a college student, but worth it! I paid thirty-seven dollars for the book, and it was so awesome to me. The guy who wrote the book had come out publicly on an affiliate platform (ClickBank) and shown that he sold, on average, two hundred copies of that book per day. Two hundred copies! 


I started doing the math, and at thirty-seven dollars per book, he was making about seven thousand dollars per day! Or $2,701,000 per year! To make that much money, I always believed you had to do something illegal for a living. It felt like a ‘dirty’ secret to riches, and he was just giving it away. 


But the craziest part is he only spent a few days writing the book, and once he was done—he NEVER had to write it again. The book did the rest for him, teaching on autopilot! He just made it once and then got paid for it over and over again! That’s when I realized I didn’t want to sell my knowledge by the hour like all my classmates we're doing... I wanted to sell like this author!

And that’s what I teach you to do... 


BEST PART? You can sell your expertise like an "expert" and earn more in a day than most do in a week!

---------------------------------------

About the Topic

---------------------------------------


Have you ever thought about creating your own product but have been put off by the process as there are so many components.

Step 1: Product Concept


This consists of basic sketches around your product idea. So ask yourself -what is your product and how is your product going to be used?

Step 2: Research
It is vital to research the current markets and demands. So you need to find out what is already on the market what is similar to your product idea? If there is a similar product, how is yours going to be better?

Step 3: Product design development
Using the information you have gathered from your research you can now develop your product designs. When you are designing your product need to answer the following questions:

– What is the function of my product?

– Will my product be able to withstand use?

– Will the product be reliable?

– Can the product be produced at a cost effective price?

– Will the manufacturing process be easy to produce the final product? Does it contain multiple parts?

– Will the process be cost effective? Can you still make profit after manufacturing your product?

– Do you want your product to be of a high quality?

– Can your product be maintained or will it break after one use?

– Which material(s) will your product be made from? This will depend on the use and the forces your product is expected to withstand.

Step 4: Research and development of the final design
This is the final tweaks to your drawings with dimensions and material selection so when you progress to step 5 you have a detailed drawing to work from.

Step 5: CAD(any software)
Using 3D modelling software (CAD – computer aided design) you will get a computerised 3D model of your final product design. These designs will often highlight problem areas where the theoretical stresses and strains on the product will be shown. If there are problems now is a good time to address the design faults and revisit step 4.

Step 6: CAM
A prototype of your design will be created using computer aided engineering systems. A physical representation of your design is great for testing and developing.

Step 7: Prototype Testing
This is the point where you may have to go back to the drawing board when you test your prototype. Be critical – will your product function properly? If your product isn’t right, go back to Step 3 and re-develop your designs.

Step 8: Manufacturing
Once you are happy with your product prototype you can then manufacture your product! Manufacturing costs depend on complexity of your product, if there are multiple components, material selection, low batch product or high batch numbers. These factors need to be considered to ensure you will make a healthy profit on your end product.

Step 9: Assembly
The assembly of your product is vital – if you use a glue that will degenerate quickly you will not sell many products. It is recommended that your product should have the minimum number of joins; this will not only spend up manufacture and reduce manufacturing costs it also makes assembly of your product quicker. So the overall costs of your product will be considerably less than a complex product.

Step 10: Feedback and testing
Test your final product with family, friends and focus groups. Again it is important to be critical of your product and listen to the feedback you get back from other people. This will help with any further product development.

Step 11: Product development

If your testing and feedback have highlight areas that need improvement, you will need to revisit your product development – most manufacturing companies would have flagged up obvious issues before you get to this stage so at this point you are just tweaking or you might be skipping straight to Step 12.

Step 12: Final Product
You now have your final product so you need to focus on your marketing campaign and how you are going to sell your product. Remember, the more you sell, the larger the manufacturing batches, the lower the cost of manufacture = more profits!


For more details, let's meet inside !

Who this course is for:

  • Entreprenuer
  • Anyone with an expertise that wants to sell their knowledge online

Course content

7 sections • 66 lectures • 6h 57m total length

  • Preview01:16
  • Before We Begin
    01:20
  • Preview12:54
  • Recording with Open Broadcaster [OBS]
    08:58
  • Creating a Professional Background for $50
    04:12
  • Voice Inflection for 2X Sales
    17:21
  • Outlining Your Products in Minutes
    13:38
  • Outline Your Product
    1 question
  • The Product Creation Guru
    04:25
  • The Product Creation Prepper
    01:16
  • Editing Your Videos with Paid Software
    01:02
  • Editing Your Video with Free Software
    01:17
  • Creating Homework for Students
    08:17
  • Getting Graphic Design for $5
    04:20
  • Doing Your Own Graphic Design
    05:07
  • Where to Host Your Products
    05:31

  • ClickFunnels Registration
    04:40
  • ClickFunnels Templates
    01:08
  • Connecting Your Auto Responder
    01:07
  • Getting Graphic Design for ALMOST NO MONEY
    03:41
  • Uploading Your Freebie
    01:00
  • Connecting Your Payment Gateway
    00:52
  • Setting Up Your Custom Domain
    05:41
  • Editing Your ClickFunnels Sales Funnel
    08:33
  • How to A/B Split Test in Seconds
    02:22
  • On-Page SEO Optimization Hacks
    02:54
  • Adding Your Products for Checkout
    00:50
  • Adding Your Upsells
    03:12
  • Adding Tracking Codes
    00:21
  • Thank You Page Tips
    03:22

  • Squeeze Page
    12:12
  • TYP Page
    02:00
  • Sales Page
    13:21
  • WWWH Script
    02:34
  • Star, Story, Solution Script
    19:00
  • Upsell Page
    04:44
  • OTO (One Time Offer) Script
    05:12
  • Duplicating Sales Funnels to Raise OTO Prices
    01:03
  • Thank You Page
    03:26
  • How 100 Clicks a Day = $20,000 a Month
    06:20
  • The Value Ladder
    07:15
  • Value Ladder Buildout (Affiliate)
    09:54
  • Value Ladder Buildout (Your Own Product)
    19:58

  • What Is Success Hacking?
    02:18
  • Finding Demographics
    05:41
  • Success Hacking The Offer
    02:05
  • Success Hacking The Landing Pages
    08:18
  • Success Hacking Traffic Source
    01:13
  • Success Hacking Ad Copy
    10:08

  • The Success Formula
    04:01
  • Who?
    52:29
  • Where?
    22:39
  • Bait?
    10:28
  • Result
    02:56
  • Giveaways for Getting Ways to Succeed
    06:27
  • The 4 Types of Products
    03:24
  • How to Create Products Fast
    02:26
  • Adding Your Products to a Catalogue Page
    04:26
  • How to Create Bonuses from Thin Air
    10:21
  • How to Make More Money with Your Products
    02:56
  • Creating Your Upsells (Tips & Tricks)
    10:28

  • Why Email Everyday
    03:10
  • Seinfeld Email Sequence
    10:51
  • Setup Your Autoresponder [Aweber]
    01:22
  • How to Send Your Broadcast Email
    01:19
  • Conclusion
    00:21

  • Sales Funnel Secrets
    00:18

Instructor

Zach Miller
Sales Funnel Consultant & Builder
Zach Miller
  • 4.0 Instructor Rating
  • 3,940 Reviews
  • 94,710 Students
  • 68 Courses

My name is Zach Miller and I've helped double the sales of multiple 6 and 7-figure businesses. How? SALES FUNNELS!

Your core focus should be a sales funnel. That's the cornerstone of a business.

A sales funnel allows you to track your numbers, and number don’t lie. In fact, numbers TELL YOU WHAT TO DO. If you split test a page and ‘Page B’ performs better than ‘Page A’, which page do you keep pushing traffic to?

While sales funnels are my core focus, there's of course more to run a business. That's why I also teach on various topics that I've used in my 10+ years in online marketing: Email Marketing, SEO, WordPress, Video Marketing, and all things entrepreneur and business owner.

 

MY STUDENT GOALS 

100 people become $1,000,000 earners

1,000 people become $100,000 earners

1,000,000 people make $1 online

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