5 P's of Marketing
3.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
421 students enrolled

5 P's of Marketing

Person, Place, Price, Product and Promotion make up the 5 P's of Marketing.
3.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
421 students enrolled
Created by Wendy Mayhew
Last updated 7/2013
English
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • To understand and implement the 5 P's of marketing into your marketing strategy
Requirements
  • A willingness to understand and implement the marketing strategies into their business
Description

Many startups, and even established businesses, don't understand how important marketing is to their business. It is quite simple, if you don't market, you wont't be in business for long or you won't grow your business. You will stagnate!

The 5 P's of Marketing Course covers: People, Place, Price, Product and Promotion. Each lecture explains in detail each segment that enable you to understand and implement into your business.

Who this course is for:
  • Startups and early stage entrepreneurs
  • Students who are interested in marketing
  • Marketers wanting to refresh their marketing ideas
Course content
Expand all 15 lectures 01:25:11
+ The 5 Ps of Marketing
9 lectures 01:05:47
The first P of marketing is Person. Know who your target market is and the characteristics of the people who you want as your clients.
Preview 04:16
The second P of Marketing is Place or Distribution. It needs to be easy for clients to find you and be able to purchase with ease. Where are you going sell - what area(s), local, international?
Preview 06:30
The third P of Marketing is Price. Setting a price for your product or service which clients will feel comfortable paying for.
The 5 P's of Marketing - Expert Session - Price
03:26
The fourth P of Marketing is Product. What is the need you are fulfilling with your product and why will someone choose you over competition.
The 5 P's of Marketing - Expert Session - Product
03:09
The 5 P's of Marketing - Expert Session - Promotion
08:54
Corien Kershey, Chief Strategist at Marketing Magnitude summarizes the 5 P's of Marketing.Who is your customer, what is the problem, what are you offering, your pricing and how you will promote your product.
The 5 P's of Marketing - Expert Summary
17:24
Angele, the entrepreneur featured in 5 P's of Marketing summarizes what she learned and will implement into her business.
The 5 P's of Marketing - Entrepreneur Summary
20:00
Having a business idea is only an idea until you market it and someone buys it. The summary episode outlines key take away messages that will help you understand and implement into your business.
The 5 P's of Marketing - Episode Summary
01:46
+ About Real World Entrepreneur Training
6 lectures 19:24
Introduction to Real World Entrepreneur Training

Small business is the backbone of our economy, but many would-be entrepreneurs don’t get the support they need to get started. 
Idea2Delivery - Real World Entrepreneur Training  is series that follows a group of determined entrepreneurs through the challenges – and successes – of launching a new business. There are 13 free episodes, each covering a business fundamental such as preparing a business plan, marketing, driving traffic to your Website, and much more. Each episode features an experienced advisor who provides the kind of mentorship that many start-ups lack. 
If you are thinking of starting your own business, Idea 2 Delivery - Real World Entrepreneurship Training  is essential viewing – a journey from inspiration to practical application.
The full 13 episodes of Real World Entrepreneur Training is available on Udemy.
About Real World Entrepreneur Training for Startups
00:54
This is the first lecture of the Social Media Marketing episode that is included in the full course of Real World Entrepreneur Training on Udemy.
Social Media Marketing - Introduction
01:36
This is the first lecture on Driving Traffic to Your Website - something that everyone needs to do to increase sales. The rest of the lectures are available on the Real World Entrepreneur Training full course available on Udemy
Driving the Right Traffic to Your Website
01:58
Making the Sale
04:15
Messaging and Working with the Media
04:48
Pitching to a Venture Capitalist
05:53