AB Testing Strategies & Best Practices with Google Optimize
What you'll learn
- Where to find great AB testing ideas
- Create tests using Google Optimize
- Best practices for managing an AB testing program
- Calculating statistical significance
- How to adopt data-driven approach to web design
Requirements
- Basic understanding of Digital Marketing
- Basic familiarity with concept of A/B testing and conversion optimization
Description
This course is the only one of it's kind on Udemy. AB testing has become a critical part of the digital marketing toolbox. It's a highly strategic skill to have, yet also creative, analytical and technical. As dynamic as this skill is, there is a shortage of professionals who have it.
I've run over 300 AB tests in my career as a Growth Strategist and Web Analytics consultant and I'm here to share my top tips, tricks and best practices needed to add this skill to your resume and create a testing program at your company. I'll also walkthrough the most popular ways to use Google's free AB testing platform; Google Optimize.
Plus, I've included bonus resources and tools scattered throughout the course.
Who this course is for:
- Web Designers
- Digital Marketers
- Product Managers
- UX/UI Designers
- Web Analysts
- Analytics Professionals
- Startup Founders/Entrepreneurs
Course content
- Preview04:32
- Preview03:20
Instructor
![Daniel Greco](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 41 Reviews
- 2,848 Students
- 1 Course
I'm a Growth Strategist and Google Analytics Certified expert. I work primarily work with high-traffic multi-million dollar websites to optimize their UX and conversions. I excel at leveraging Google Analytics to make informed decisions.
I've become a Udemy instructor because I'm passionate about educating entrepreneurs, digital marketers and programmers about how to better understand their Google Analytics data and use it to make business decisions or formulate logical ideas.