Increase sales through testimonials
What you'll learn
- Get expert testimonials easily
- Use their testimonials effectively to increase your sales
- Discover the best ways to get Testimonials
- Tie any sales issue's solution to a testimonial
- How to talk to your customer
- Have a great product or service
- Have customers
What is the most important factor influencing prospects to buy your product or services?
Testimonials! Testimonials help us build Trust, then build Sales
By utilizing stirling testimonials (reviews or comments from your best clients) in text, audio and or video format in your social media, and various web properties, you change your sales pitch into an influential, unbiased third party endorsement for your services and product.
Good-bye Buyer Reluctance
Adding testimonials is probably one of the easiest ways to improve your conversions, and a good testimonial can produce more profitable results than most sales copy you could write.
Three Key Benefits include:
Shorten your Sales Cycle
Increase your Sales per Transaction
Increase your the price per unit sold
What makes testimonials so powerful as a selling tool?
Testimonials build trust. When your clients rave about the results your product/service has brought them, they're telling your prospects that you are the answer to their problem(s).
Testimonials aren't "salesy." Since reviews aren't in your "voice", testimonials stand out in your messages as candid and unbiased stories of what you are about.
Testimonials overcome skepticism. A good review convinces even your most negative prospect that your product or service does what you say it does -- and can work for them, too.
This course is fully supported by Michael Ballard and Scott Paton. It's the perfect course if you want more sales and happier customers/clients by attracting the best prospects through the best use of testimonials.
We guarantee it!
Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior.
Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest (an American broadcaster) gets paid to promote Ford products. Companies that pay celebs to tweet for them subscribe to the Malcolm Gladwell theory of influence.
Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol. On August 1, 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. A spokesperson stated, "A celebrity appearing in drug advertising is more likely to mislead consumers, therefore, the state must consider controlling medical advertisements and strengthen the management of national celebrities appearing in medical advertisements.
In this Udemy Testimonial Secrets course, you will learn:
How to find the perfect testimonial for your product or service
The best way to gather highly valuable testimonials for your product or service so your prospects are dying for more
How to go about properly editing your testimonials so that they look professional
A whole list of testimonial strategies that will get you massive results straight away.
And a whole lot more.
With a 30 day money back guarantee, if you're not getting the results I'm promising you then the refund is yours, no questions asked. You have absolutely nothing to lose and everything to gain.
Who this course is for:
- All businesses
- All entrepreneurs who want more credibility
Scott Paton has been podcasting since the spring of 2005. He has executive produced and/or co-hosted over 45 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing. We hope you will, too!
Scott has over 500,500 students from 199 countries taking at least one of his 100+ courses.
Scott joined Udemy in 2013. In late 2014, one of his clients inspired him to make a video course on Podcasting. He revisited Udemy and got very excited at the potential. After his course went live, Scott told his clients and many decided to make courses but needed help, so he has become a co-instructor with them, while continuing to support and build his own courses. His co-topics all include areas of life-long learning by Scott, including Stock Option Trading, Alternative Health, EFT, and Relationships.
Michael Ballard has presented to audiences and consulted with groups from Bermuda to Singapore and coast to coast to coast in North America as an internationally renowned speaker. Thousands of people have deepened their personal and professional ability to thrive using the process and skills he teaches. In the process they've learned how to deal with life's BIG Stuff issues based on the expertise Michael enjoys sharing on resilience. He hopes you will, too!
Michael has appeared in over 201 media interviews across North America on resiliency. He has also executive produced over 30 programs and hosted over 30 video interviews on those impacted by life’s BIG Stuff events. In his online school he has students in over 162 countries.
Michael learned quite a bit about thriving through resilience while facing adversity, anxiety and severe stress during his 7 year battle with three challenges to his life while fighting cancer, multiple treatments, setbacks and victories. He enjoys upbeat and insightful coffee, conversations, puns, biking, hiking, photography and snorkelling.
Research published this year by Harvard and Stanford Business Schools suggests that health problems associated with job-related anxiety account for more deaths each year in the US than Alzheimer’s disease or diabetes. It is likely that the same is true in the UK.
The combination of the Amazon story and the recent study into the impact of work-related stress means that there are important questions that all organisations should ask themselves.
These include: What type of management culture do we foster? What informal conflict management techniques do we offer to foster healthy workplace relationships? What are we doing to enable people at work to enjoy their jobs and thrive, both psychologically and physically?
Scott teaches non-violent communication techniques that help managers live healthier productive lives.