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Validate your business idea with MVP-Minimum Viable Product

Name: Validate your business idea with MVP-Minimum Viable Product
Rating: 4.5 (173 reviews)

Learn what MVP you should choose your business idea and check whether it makes sense

Highest Rated

Created byAsen Gyczew

Last updated 6/2026

English

What you'll learn

Undrestand the concept of MVP and how to use it in pracice
Pick the rigth MVP to test the most riskiest part of your business model
Estimate the costs of MVP and time needed to create it

Course content

5 sections • 26 lectures • 1h 51m total length

Introduction3:23
Here I show what you will get from the course and for whom this course is
How to deal with Blurry image2:04
Here I will show you what to do if a blurry image appears
How to reach additional resources1:06
Here I will show you how to find additional resources attached to the course, like Excel files, presentations, links, etc.
What is MVP?3:00
We will discuss what is the MVP and how to use it

MVP for restaurant8:00
We start with showing you how you can test the restaurant concept. We provide you 6 different MVPs, show you how much it would cost to build and how much time it would take you. We show you also what hypotheses / features you can test with them and when to choose which MVP
MVP for webpage earning from ads5:38
We present you what kind of MVP you can use to test webpages earning from ads
MVP for online shop6:28
We go to on-line shop and show you how you can test whether you will be a successful on-line retailer. The MVPs we present can be done with very small budget
MVP for offline shop3:59
Having discuss the on-line shops we check what can be done to test the off-line shops
MVP for SaaS3:47
If you are into SaaS you will learn he what MVPs are at your disposals and what do they give you
MVP for a book3:48
We give you some tips how to prepare to write a good book and earn money at the same time
Next steps in validating your business model2:49
Here we will talk about what you should do once you have picked the MVP you want to test

Introduction to e-commerce3:28
In this section you will get insight t into the business model of different e-commerce companies. E-commerce businesses group is very diversified so we will try to show the similarities and the differences between concepts.. You will learn here the definition of this business model, see some examples of companies using this business models. You will also understand what really matters in this sort of business, what KPIs you should look at and what values you can expect. Afterwards, I will show you how you can build the model in Excel and what conclusions can you draw from it.
Examples of e-commerce businesses1:53
In this lecture I will show you examples of firms that work in this specific business model.
Logic flow of customers in e-commerce1:09
In this lecture I will show you how the potential customer flow through your business / sites.
Main KPIs for e-commerce9:36
In this lecture I will discuss the KPIs that you should concentrate on in this business
Main challenges in e-commerce4:50
It is time to discuss the main challenges in this business
E-commerce financial model - basic version9:10
In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.
How to scale up a business – best practices from top firms0:48

Introduction to the B2C Services Business Model1:17
We can be talking about 3 different models in B2C services
Services performed at specialized place no production involved
Services performed at specialized place with some production
Services performed at customer place
I will discuss the differences between them in this lecture
Things that matter in hairderssers, beauty salons etc.5:30
I will shortly go through things that matter in the case of B2C Services performed at specialized place no production involved such as hairdressers, beauty salons and other
Things that matter in other B2C Services Business Model1:57
I will shortly go through things that are important in other B2C Services such as restaurant chains, services performed at the customer place etc.
Introduction to modeling B2C Services in Excel1:00
In the next lecture I will show you the main drivers of the B2C model and on the basis of this we will create a business model in Excel. I will concentrate on the example of restaurant chain
Business model of a restaurant in Excel - basic model9:11
Excel gives you great opportunities to calculate whether your idea makes sense or not. For this you will use the knowledge you have gathered in the previous lectures on your concept, location and your customers. Excel is obviously less emotion than you and the model you will create here can be used as a cornerstone of your business plans. It shows also to banks and potential investors what is your cash flow. We start with a simple model so you can understand it and learn how to use it.
Business model of a restaurant in Excel - advanced model8:58
In this lecture we make more advanced model. We introduce the traffic parameter and show how it is converted first into people that are engaged (stop and enter your restaurant) and later into customers (they buy something from you). Here we will be operating on 2 customer groups: first one eats at the restaurant; second one comes for take-aways. For both customer groups we calculate separate conversion rates and Average ticket (ATV). We still here show you a business model for a 1 restaurant
Restaurant chain - how to model it in Excel?7:05
Finally we show you how to model in Excel a restaurant chain.

Requirements

Basic business knowledge

Description

Course Summary

It is not that difficult to have a business idea even one that seems like a breakthrough and instant success. The reality bites and most startups fail fast and at the same time cost their founders a small fortune. That's why the recent development of so-called lean startups revolves around learning fast and at a small cost to build a product customers need and are willing to pay. The crucial part of this path is creating a prototype of your product that enables you to test the reaction of your potential customer. This is the MVP – Minimum Viable Product.

MVP has to be Viable which means that it delivers some noticeable value to the customer, and solves his pain. Minimum means that it cannot be overcomplicated, it has to have a minimal amount of features for you to be able to draw the right conclusion on what works and what does not work.

Most courses stop at the landing page as the Holy Grail of lean startup and testing, the ultimate MVP, but life is much more complicated and a landing page in many cases simply is not enough. How do you test the community and whether people will share and comment? How do you want to test physical products that have to be tasted and smelled?

On top of that, not all MVPs are born equal. Some test one part of your business model whereas others are perfect for testing different question marks that pop up constantly in your mind.

In this course, we will show you through examples what should be the MVP for your business model, how to pick the right one for your needs, and what the added benefits of MVP are. We will also give an estimation of the costs and time needed for the creation of MVP.

If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

Why have we decided to create this course?

We work with startups on a daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tonnes of very good books on lean methods (i.e. Lean Analytics, Running Lean, etc.) startups have problems with applying this knowledge in practice. The interesting thing was that those problems were pretty universal regardless of the industry, business model, or even whether they were run independently or supported by big corporations.

What will this course give you?

The course is a practical overview of possible MVPs for the following types of businesses: B2C services especially restaurants, online shops, offline shops, webpage earning from display ads, SaaS, and books. Our intention is that thanks to the course you will know:

What are the different types of MVPs you can use?
What are the pros and cons of a specific MVP?
How much does it cost and how long does it take to create a specific MVP?
When you should use one type of MVP and when entirely different one?

How the course is organized?

The course is divided into the following sections:

Introduction. We explain what MVP is and why it makes sense to use it
MVP examples. Here we go in-depth over MVPs for different businesses: restaurants, online shops, offline shops, webpage earning from display ads, SaaS, and books, and show you how and when they should be used. If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.
E-commerce Business model - rough estimation. In this section, I will show you how to go a step further and validate the economic logic of the business. We will do that by using a business model in Excel. We will do that for the e-commerce
B2C Business model - rough estimation. In this section, I will show you how to check in Excel whether B2C business makes sense. We will also look at the main challenges.

You will be able also to download many additional resources

Links to free presentations and movies showing examples
Links to books worth reading
Presentation

Who this course is for:

Startup founders
Startup employees
Small and medium business owners
Project managers

Validate your business idea with MVP-Minimum Viable Product

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 10min

Examples of MVPs for different business models7 lectures • 34min

E-commerce business model – rough estimation7 lectures • 31min

B2C Services Business Model – rough estimation7 lectures • 35min

Conclusions1 lecture • 1min

Requirements

Description

Who this course is for: