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30-Day Money-Back Guarantee

This course includes:

  • 4 hours on-demand video
  • 66 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Finance & Accounting Finance Investing

Tesla Company Analysis: Strategy, Marketing, Financials

Acquire the #1 Skill Needed For Investment banking, Private equity, and Consulting - Company analysis
Rating: 4.5 out of 54.5 (327 ratings)
3,785 students
Created by 365 Careers
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn how to perform strategic analysis
  • Leverage classic frameworks like SWOT and Five forces to analyze Tesla
  • Understand why "Tesla has a brand following that is second only to Apple"
  • Apply the 4Ps framework and understand what makes Tesla's marketing so powerful
  • Perform financial statement analysis to understand Tesla's historical performance
  • Study Tesla's growth, profitability, liquidity, and solvency
  • Forecast Tesla's 10-year financials
  • Prepare a complete DCF valuation model
Curated for the Udemy for Business collection

Requirements

  • Students will need Microsoft Excel 2007, 2010, 2013, 2016, or 2018

Description

** Please be aware that this course is not an investment recommendation of any sort**

What is the best way to learn financial modelling, valuation, corporate strategy, marketing fundamentals, and financial statement analysis?

Go through a complete, real life case study.

And which is arguably the hottest company in the business world today?

Tesla Inc.

This is the first online course attempting to teach several disciplines by combining them in a coherent and holistic case study of a company.

In this course, we will touch on several important topics about Tesla:

  • Business strategy

  • Marketing

  • Financial statement analysis

  • Financial planning and forecasting

  • Valuation


Each topic we discuss is a natural continuation of what you have learned from the previous one. This will allow you to understand Tesla’s business very well.

It is a fascinating firm that has already made huge steps towards achieving its mission: accelerate the world’s transition to sustainable energy. The entire auto industry is focused on electric vehicles, in large part because of how successful Tesla has been in the last few years.


Tesla is a more expensive company than well-established traditional auto industry players like BMW and Daimler.

And yet it sells 20x-30x fewer cars compared to these companies.


According to investment banking analysts “Tesla has a brand following that is second only to Apple’s”

However, many analysts are uncertain whether the company has sufficient cash to sustain its growth and win a bigger portion of the market?


Tesla has established itself as the main innovator in the EV field.

But its CEO, Elon Musk, decided to open-source all of the company’s patents.


This is but one reason why Mr Musk is seen as the most exciting entrepreneur of this generation.

While many feel he can do no wrong, he also runs multiple multibillion-dollar businesses and it is unclear how much time he is able to spend on Tesla.


On our journey, we will encounter and analyse many contradictions surrounding Musk and Tesla. This is precisely what makes Tesla a perfect case study. Our goal with this course was to create a holistic, 360 degrees experience, that studies multiple facets of the company.

We are not simply going to study financial statements. We will do that, but we will explore the company from multiple perspectives.

Strategy:

  • How does Tesla intend to compete in the EV market?

  • What are the company’s strengths, weaknesses, opportunities, and threats?

  • Why is Tesla regarded as the ‘new Apple’?

  • Which are the competitive advantages and traits that make the two companies similar?

  • How is Tesla’s partnership with SpaceX going to help the company in the long-run?

  • What is Tesla’s mission and vision?

  • How does Tesla’s business look from a strategic perspective after performing the 5-forces analysis?

  • What was the rationale behind Tesla’s merger with Solar City, the renewable energy company?

  • How does renewable energy align with the electric vehicles business of the company?

Marketing:

  • Who is in Tesla’s target market?

  • How could we describe the firm’s ideal customer?

  • What kind of segmentation problems could Tesla run into in the future?

  • Is the company’s pricing coherent with the competitive strategy it has chosen?

  • How does Elon Musk leverage personal branding?

  • Why will this help Tesla in the long run?

Financial Statement Analysis:

  • What do the company’s financial ratios show about historical performance?

  • Is Tesla a growing business?

  • How profitable is Tesla?

  • How much working capital investment does the company need?

  • How likely is it that Tesla will have liquidity difficulties in the near future?

  • Are there any issues from a solvency perspective?

Financial Modeling and Valuation:

  • How to forecast vehicle deliveries over the next 10 years.

  • How to forecast average selling price of the types of vehicles to be delivered over the next 10 years.

  • What portion of revenues would expenses like Cogs and Opex account for?

  • How to forecast fixed asset investments and working capital needs.

  • How much is Tesla’s weighted average cost of capital?

  • Is Tesla’s DCF valuation in line with its current market price?

This course is perfect for aspiring financial analysts, investment bankers, business analysts, consultants, or corporate executives. The skills you will acquire are the perfect blend of soft and technical skills that will give you an edge in interviews.

This course comes with Udemy's 30-day no questions asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!

Click the 'Take this course' button now! This will be one of the best decisions of your professional career!

 

 

 

 

 

Who this course is for:

  • Aspiring financial analysts, consultants, investment bankers, private equity analysts
  • Individuals interested in advancing their career in Corporate finance
  • Anyone who wants to understand Tesla's business and is fascinated by the company

Course content

6 sections • 56 lectures • 3h 46m total length

  • Preview05:38

  • Preview02:46
  • Electric vehicles - Industry analysis
    04:44
  • More than an auto producer
    02:57
  • Porter's five forces analysis for Tesla
    08:40
  • Preview02:29
  • Preview11:46
  • The relationship between Tesla and SpaceX
    02:06
  • Competitive strategy
    03:53
  • Tesla SWOT analysis
    10:58

  • Introduction to Tesla marketing
    00:56
  • Preview03:05
  • A proof of Tesla's brand strength
    01:38
  • Tesla's pricing
    00:50
  • Before or after savings?
    04:14
  • Federal tax incentives for EVs
    03:05
  • Tesla's distribution strategy
    04:02
  • Marketing communication
    01:57
  • Personal branding techniques used by Elon Musk
    10:49
  • How Elon Musk's personal branding helped Tesla
    07:02

  • Preview01:02
  • How to download Tesla's historical financials
    02:37
  • Calculating and analyzing growth and profitability ratios
    10:38
  • Calculating and analyzing liquidity ratios
    06:23
  • Calculating and analyzing solvency ratios
    02:22

  • Preview03:55
  • Forecasting Tesla's expected deliveries
    13:22
  • Comparing delivery figures with the ones of industry peers
    03:15
  • Estimating an average selling price of Tesla vehicles
    04:47
  • Calculating automotive revenue
    04:07
  • Peer comparison: Gross profit %
    04:51
  • Calculating automotive gross profit
    02:40
  • Calculating automotive cost of sales
    01:45
  • Forecasting 'energy' and 'services' revenue
    02:27
  • Calculating 'energy' and 'services' gross profit and cost of sales
    02:46
  • Forecasting operating expenses
    04:35
  • Building a fixed asset roll forward: PP&E
    04:07
  • Building a fixed asset roll forward: Capex forecasting
    04:08
  • Building a fixed asset roll forward: D&A schedule
    03:22
  • Peer comparison: D&A as a percentage of revenues
    01:26
  • Calculating DSO, DIO, DPO
    01:57
  • Creating a clean P&L output sheet
    01:25
  • Fill in the P&L output sheet
    01:25
  • Calculating investments in working capital
    01:53
  • Forecasting Unlevered Free Cash Flow
    03:07
  • Forecasting other assets
    04:27
  • Forecasting other liabilities
    02:07
  • Completing Unlevered Free Cash Flow
    06:01

  • Modeling Tesla's financing needs in the forecast period
    04:38
  • Calculating Net income
    01:15
  • Bridging Unlevered Free Cash Flow to Net Cash Flow
    03:25
  • Balancing the Balance sheet
    00:56
  • Estimating Weighted Average Cost of Capital (WACC)
    05:52
  • Performing Discounted Cash Flow valuation (DCF)
    03:08
  • Calculating enterprise value, equity value, and price per share
    01:53
  • Final comments
    04:41

Instructor

365 Careers
Creating opportunities for Business & Finance students
365 Careers
  • 4.5 Instructor Rating
  • 374,741 Reviews
  • 1,277,604 Students
  • 68 Courses

365 Careers is the #1 best-selling provider of finance courses on Udemy. The company’s courses have been taken by more than 1,000,000 students in 210 countries. People working at world-class firms like Apple, PayPal, and Citibank have completed 365 Careers trainings.  

Currently, the firm focuses on the following topics on Udemy:  

1) Finance – Finance fundamentals, Financial modeling in Excel, Valuation, Accounting, Capital budgeting, Financial statement analysis (FSA), Investment banking (IB), Leveraged buyout (LBO), Financial planning and analysis (FP&A), Corporate budgeting, applying Python for Finance, Tesla valuation case study, CFA, ACCA, and CPA

2) Data science – Statistics, Mathematics, Probability, SQL, Python programming, Python for Finance, Business Intelligence, R, Machine Learning, TensorFlow, Tableau, the integration of SQL and Tableau, the integration of SQL, Python, Tableau, Power BI, Credit Risk Modeling, and Credit Analytics

3) Entrepreneurship – Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing

4) Office productivity – Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook

5) Blockchain for Business

All of the company’s courses are:  

Pre-scripted  

Hands-on  

Laser-focused  

Engaging  

Real-life tested  

By choosing 365 Careers, you make sure you will learn from proven experts, who have a passion for teaching, and can take you from beginner to pro in the shortest possible amount of time.  

If you want to become a financial analyst, a finance manager, an FP&A analyst, an investment banker, a business executive, an entrepreneur, a business intelligence analyst, a data analyst, or a data scientist, 365 Careers’ courses are the perfect place to start. 

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