Technical SEO - Audit and Fix Your Website for Success

Name: Technical SEO - Audit and Fix Your Website for Success
Rating: 3.9 (330 reviews)

Everything you need to find and fix any technical SEO issues that could be costing you traffic and customers.

Created byRyan Whiteside

Last updated 12/2015

English

What you'll learn

Run technical SEO audits and take immediate action on the findings

Course content

7 sections • 58 lectures • 3h 39m total length

Introduction to Technical SEO4:01
What We Mean By Technical SEO2:49
Everyone has their own definition of what technical SEO means, so we'll go over how we define it in this course.
SEO Tools to Use for This Course1:12
I'll explain why tools are important and how we are going to use SEO tools in this course.
Google Search Console Introduction6:21
Use Google search console to get valuable information about your website or blog.
Track Results with Google Analytics2:45
While it's not necessarily an SEO tool, Google Analytics is an essential tool for anyone with a website to track all of your marketing efforts.
Screaming Frog Introduction5:02
If you want to get the absolute most out of this course, you must use and download Screaming Frog. It's a powerful tool that can fix a lot of your technical SEO problems.
My Recommended Technical SEO Tools for This Course2:00
Here is an ongoing list of recommended SEO tools you can use to do technical analysis.
Technical SEO Assignment #11:00
Assignment 1

Onpage/Content Introduction1:48
Just a quick walk-through of the things that we will be covering in the on page section.
Finding and Fixing Missing Title and Description Tags6:08
One of the biggest technical fixes you can make is writing tags for missing titles and descriptions. In this video, we'll go over how to find and fix them.
Fix Too Short and Too Long Title and Meta Descriptions6:29
In this lecture, we discuss why it is important to fix too short or too long title and meta-descriptions. We also go over how to find them and steps you need to take to fix them.
Fixing Missing H1 Tags4:26
Learn what H1 tags are exactly and how to make sure every page on your site has one.
How to Find Duplicate Content7:36
Use these tools to find duplicate content on your website.
Canonicals - How and Why5:27
Learn what canonical tags are and how to include them on your website.
Finding Low Word Count Pages3:28
Having pages with little content is a real red flag in today's world. You need to write outstanding content, and one of the ways to do that is to really build out your pages. In this lecture, I'll show you how to find pages that are thin on content.
Including Schema Code on Your Website6:10
After this lecture, you will know how to add schema code to your website and understand why it is important to do so.
Data Highlighter - The Less Nerdy Alternative to Schema Code6:07
Learn about data highlighter and how you can incorporate it to tell Google more details about the content on your website.
Technical SEO Assignment #21:00
Assignment 2

Accessibility and Indexation Introduction2:56
Overview of what we're going over in the section and how it will boost your organic search traffic.
Tell Search Engines What Pages You Want Indexed5:42
How to create and submit a special file to tell search engines what pages you want indexed.
How to Figure Out What Web Server You Have2:56
Figuring out what Web server you have will determine how many of the tips and strategies you'll be able to do in the section.
Working With HTACCESS Files9:28
Three things you can do with HTACCESS files for SEO benefit.
HTACCESS Supplement Code2:00
Some code samples that were discussed in the HTACCESS video.
How To Find and Fix Server Errors and Broken Links4:27
Broken links provide a bad user experience and search engines like Google hate them! In this video, I'll show you how to find the broken links on your website and fix them.
Change 301s For a Clean Website3:32
How to find 301s and what you can do to change them.
What You Need To Know About Robots_txt Files9:07
Learn the importance of robots.txt files and what you can do to maximize your SEO search traffic from them.
Test Your Robots_Txt File5:01
Use this simple tool to make sure you are blocking pages that you weren't intending.
404 Pages Guide6:01
Learn the importance of 404 pages and how you can edit them.
Securing Your Website3:13
A discussion on whether you should secure your website to HTTPS or not.
Accessibility and Indexation Wrapup2:57
A quick summary of what we learned in the section and where we go from here.
Technical SEO Assignment #31:00
Technical SEO Assignment #3

Site Architecture and Linking Introduction1:46
Briefly discuss what we'll be covering in this section.
Improving Site Architecture10:22
Learn how to discover pages that are buried within your website and what you can do to fix that.
Checking and Fixing Broken Links3:13
Use these free tools to find and fix any broken links that are on your website.
A Few Words on Nofollow Links4:19
Every website owner should be aware of no follow links and how and when to use them. That's what this video covers.
Advanced Strategy for Redirects2:56
Keep your website evergreen by applying this advanced redirecting strategy.
Site Architecture and Linking Recap1:50
Highlights of what we've learned in the site architecture and linking section.
Technical SEO Assignment #41:00
Technical SEO Assignment #4

Site Speed Introduction1:41
A brief overview of what we are going to cover in the website speed section of the technical SEO course.
The Importance of Site Speed3:20
Why it's important to talk about site speed.
Measuring Site Speed for Quick Wins4:14
Free tools you can run to measure your site speed. Sometimes running these simple tools can help you find quick fixes that will really help your website speed up.
How to Speed Up Your Website6:54
We go over a lot of tools you can use to speed up your website. This video is a lot of fun!
How to Get Quality Web Hosting6:56
Here the dramatic difference that I've seen from using poor web hosting and using really excellent web hosting.
Bonus: Speeding Up Your Website With Siteground4:31
If you have Siteground or are considering getting it, this is how you can speed up your website using it.
Site Speed Tools1:00
Site speed tools discussed in the section.
Speed Test Walkthrough3:57
A more detailed walkthrough of how to find speed issues with your website.
How to Find Large Images and Reduce Their Size4:56
Using free tools I'll show you how to find large images on your website and how to fix them so they load faster.
Site Speed Recap2:14
A recap of all that we covered in the site speed section.
Technical SEO Assignment #51:00
Technical SEO Assignment #5

Mobile Technical SEO Intro1:39
An introduction to all that we are covering in the mobile technical SEO section.
The Important of Mobile3:23
Some important statistics on why mobile design is so important.
How to Run a Mobile-Friendly Test2:43
Use a simple, free tool from Google to find out how mobile-friendly your website is.
The Different Ways to Build Mobile Websites6:42
Here we cover the different options that you have when it comes to building mobile-friendly websites.
Creating a Mobile Friendly Website8:16
How to set up your website so it is mobile friendly.
Doing a Mobile Technical Audit3:21
Learn the surprising truth about performing mobile technical audits. It's much easier than you think!
Mobile Technical SEO Recap2:34
A quick recap of all that you learned in the mobile technical SEO section.
Technical SEO Assignment #61:00
Technical SEO Assignment #6

Requirements

Ideally, you know the very basics of SEO, such as title tags, meta descriptions, etc. If you're starting with zero knowledge, I do my best to explain the basics as I'm teaching, but you'll get more out of the course if don't have to look up what SEO means before starting. :-)

Description

If you are looking to take your SEO knowledge to the next level then this course if for you! I've worked for 7+ years at one of the largest digital agencies in the United States, and have worked with individuals as well as multi-million dollar brands.

At the end of this course, you’ll be able to…

Perform a technical audit using free tools
Fix problems that are robbing you of traffic from Google and other search engines
Set your website up for success now and in the future, even as technology and search algorithms change

In this course, I’ll be teaching you how to…

Pinpoint the specific content issues that make it difficult for Google and other search engines to crawl your website
Provide a quality user experience by linking and redirecting visitors to your most important content
Speed up your website so you can get a ranking boost!
Make your website more mobile-friendly

We cover a lot of ground, and rest-assured, if there's something I didn't cover, or didn't explain in enough depth, please reach out to me in the discussion forums. There I answer every single question the comes through. Chances are, whatever issue you're having I've seen before, and happy to help in any way that I can!

Who this course is for:

This course is meant for someone who really wants to take their SEO knowledge to another level. I've been a technical SEO strategist for 7+ years. I've helped a number of different websites. I get right to it and show you the specific tools and tricks you need to start fixing your website so that it maximizes organic traffic potential.

Technical SEO - Audit and Fix Your Website for Success

What you'll learn

Explore related topics

Course content

Introduction and Setup8 lectures • 25min

Onpage and Content Issues10 lectures • 49min

Site Accessibility and Indexing13 lectures • 58min

Site Architecture and Linking7 lectures • 25min

Site Speed11 lectures • 41min

Mobile Audits and Fixes8 lectures • 30min

Wrapping Things Up1 lecture • 3min

Requirements

Description

Who this course is for: