Technical SEO - Audit and Fix Your Website for Success
4.0 (174 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,140 students enrolled

Technical SEO - Audit and Fix Your Website for Success

Everything you need to find and fix any technical SEO issues that could be costing you traffic and customers.
4.0 (174 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,140 students enrolled
Created by Ryan Wiley
Last updated 12/2015
English [Auto]
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 9 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Run technical SEO audits and take immediate action on the findings
  • Ideally, you know the very basics of SEO, such as title tags, meta descriptions, etc. If you're starting with zero knowledge, I do my best to explain the basics as I'm teaching, but you'll get more out of the course if don't have to look up what SEO means before starting. :-)

If you are looking to take your SEO knowledge to the next level then this course if for you! I've worked for 7+ years at one of the largest digital agencies in the United States, and have worked with individuals as well as multi-million dollar brands.

At the end of this course, you’ll be able to…

  • Perform a technical audit using free tools
  • Fix problems that are robbing you of traffic from Google and other search engines
  • Set your website up for success now and in the future, even as technology and search algorithms change

In this course, I’ll be teaching you how to…

  • Pinpoint the specific content issues that make it difficult for Google and other search engines to crawl your website
  • Provide a quality user experience by linking and redirecting visitors to your most important content
  • Speed up your website so you can get a ranking boost!
  • Make your website more mobile-friendly

We cover a lot of ground, and rest-assured, if there's something I didn't cover, or didn't explain in enough depth, please reach out to me in the discussion forums. There I answer every single question the comes through. Chances are, whatever issue you're having I've seen before, and happy to help in any way that I can!

Who this course is for:
  • This course is meant for someone who really wants to take their SEO knowledge to another level. I've been a technical SEO strategist for 7+ years. I've helped a number of different websites. I get right to it and show you the specific tools and tricks you need to start fixing your website so that it maximizes organic traffic potential.
Course content
Expand all 58 lectures 03:50:30
+ Introduction and Setup
8 lectures 22:10

Everyone has their own definition of what technical SEO means, so we'll go over how we define it in this course.

Preview 02:49

I'll explain why tools are important and how we are going to use SEO tools in this course.

Preview 01:12

Use Google search console to get valuable information about your website or blog.

Preview 06:21

While it's not necessarily an SEO tool, Google Analytics is an essential tool for anyone with a website to track all of your marketing efforts.

Track Results with Google Analytics

If you want to get the absolute most out of this course, you must use and download Screaming Frog. It's a powerful tool that can fix a lot of your technical SEO problems.

Screaming Frog Introduction

Here is an ongoing list of recommended SEO tools you can use to do technical analysis.

My Recommended Technical SEO Tools for This Course
2 pages
Assignment 1
Technical SEO Assignment #1
1 page
+ Onpage and Content Issues
10 lectures 47:39

Just a quick walk-through of the things that we will be covering in the on page section.

Onpage/Content Introduction

One of the biggest technical fixes you can make is writing tags for missing titles and descriptions. In this video, we'll go over how to find and fix them.

Finding and Fixing Missing Title and Description Tags

In this lecture, we discuss why it is important to fix too short or too long title and meta-descriptions. We also go over how to find them and steps you need to take to fix them.

Fix Too Short and Too Long Title and Meta Descriptions

Learn what H1 tags are exactly and how to make sure every page on your site has one.

Fixing Missing H1 Tags

Use these tools to find duplicate content on your website.

How to Find Duplicate Content

Learn what canonical tags are and how to include them on your website.

Canonicals - How and Why

Having pages with little content is a real red flag in today's world. You need to write outstanding content, and one of the ways to do that is to really build out your pages. In this lecture, I'll show you how to find pages that are thin on content.

Finding Low Word Count Pages

After this lecture, you will know how to add schema code to your website and understand why it is important to do so.

Including Schema Code on Your Website

Learn about data highlighter and how you can incorporate it to tell Google more details about the content on your website.

Data Highlighter - The Less Nerdy Alternative to Schema Code
Assignment 2
Technical SEO Assignment #2
1 page
+ Site Accessibility and Indexing
13 lectures 55:20

Overview of what we're going over in the section and how it will boost your organic search traffic.

Accessibility and Indexation Introduction

How to create and submit a special file to tell search engines what pages you want indexed.

Tell Search Engines What Pages You Want Indexed

Figuring out what Web server you have will determine how many of the tips and strategies you'll be able to do in the section.

How to Figure Out What Web Server You Have

Three things you can do with HTACCESS files for SEO benefit.

Working With HTACCESS Files

Some code samples that were discussed in the HTACCESS video.

HTACCESS Supplement Code
2 pages

Broken links provide a bad user experience and search engines like Google hate them! In this video, I'll show you how to find the broken links on your website and fix them.

How To Find and Fix Server Errors and Broken Links

How to find 301s and what you can do to change them.

Change 301s For a Clean Website

Learn the importance of robots.txt files and what you can do to maximize your SEO search traffic from them.

What You Need To Know About Robots_txt Files

Use this simple tool to make sure you are blocking pages that you weren't intending.

Test Your Robots_Txt File

Learn the importance of 404 pages and how you can edit them.

404 Pages Guide

A discussion on whether you should secure your website to HTTPS or not.

Securing Your Website

A quick summary of what we learned in the section and where we go from here.

Accessibility and Indexation Wrapup
Technical SEO Assignment #3
Technical SEO Assignment #3
1 page
+ Site Architecture and Linking
7 lectures 24:26

Briefly discuss what we'll be covering in this section.

Site Architecture and Linking Introduction

Learn how to discover pages that are buried within your website and what you can do to fix that.

Improving Site Architecture

Use these free tools to find and fix any broken links that are on your website.

Checking and Fixing Broken Links

Every website owner should be aware of no follow links and how and when to use them. That's what this video covers.

A Few Words on Nofollow Links

Keep your website evergreen by applying this advanced redirecting strategy.

Advanced Strategy for Redirects

Highlights of what we've learned in the site architecture and linking section.

Site Architecture and Linking Recap
Technical SEO Assignment #4
Technical SEO Assignment #4
1 page
+ Site Speed
11 lectures 38:43

A brief overview of what we are going to cover in the website speed section of the technical SEO course.

Site Speed Introduction

Why it's important to talk about site speed.

The Importance of Site Speed

Free tools you can run to measure your site speed. Sometimes running these simple tools can help you find quick fixes that will really help your website speed up.

Measuring Site Speed for Quick Wins

We go over a lot of tools you can use to speed up your website. This video is a lot of fun!

How to Speed Up Your Website

Here the dramatic difference that I've seen from using poor web hosting and using really excellent web hosting.

How to Get Quality Web Hosting

If you have Siteground or are considering getting it, this is how you can speed up your website using it.

Bonus: Speeding Up Your Website With Siteground

Site speed tools discussed in the section.

Site Speed Tools
1 page

A more detailed walkthrough of how to find speed issues with your website.

Speed Test Walkthrough

Using free tools I'll show you how to find large images on your website and how to fix them so they load faster.

How to Find Large Images and Reduce Their Size

A recap of all that we covered in the site speed section.

Site Speed Recap
Technical SEO Assignment #5
Technical SEO Assignment #5
1 page
+ Mobile Audits and Fixes
8 lectures 28:38

An introduction to all that we are covering in the mobile technical SEO section.

Mobile Technical SEO Intro

Some important statistics on why mobile design is so important.

The Important of Mobile

Use a simple, free tool from Google to find out how mobile-friendly your website is.

How to Run a Mobile-Friendly Test

Here we cover the different options that you have when it comes to building mobile-friendly websites.

The Different Ways to Build Mobile Websites

How to set up your website so it is mobile friendly.

Creating a Mobile Friendly Website

Learn the surprising truth about performing mobile technical audits. It's much easier than you think!

Doing a Mobile Technical Audit

A quick recap of all that you learned in the mobile technical SEO section.

Mobile Technical SEO Recap
Technical SEO Assignment #6
Technical SEO Assignment #6
1 page
+ Wrapping Things Up
1 lecture 02:38

Some final thoughts on what we've learned and where we go from here.

Concluding Remarks on This Course