SEO 2017: Introduction to Technical SEO for SEO Beginners

Learn 13 Technical SEO factors. Technical SEO is entry ticket for your website to enter into Google Search Results Pages
Learn all the 13 Technical SEO factors
Reason why those SEO factors matter in real-time
How those SEO factors affects the ranking of websites on Google


  • Students need to be just aware of SEO - Search Engine Optimization


This course, SEO 2017: Technical SEO Factors for Websites, course is all about Technical SEO (Search Engine Optimization) factors. 

Note: If you have already bought (or going to buy) my "SEO 2017: Complete SEO Course for WordPress Websites", then you don't need to take this course. That 8 hours course covers everything, including this course.

Course Update Timeline

  • June 2017: All lectures updated with recent year research data

Technical SEO factors are the entry ticket for your website to enter into search engine ranking. If you haven't implemented this on your website yet, then your website is at a tactical disadvantage.

Each SEO factor is explained in the following ways:

> Why is that a SEO factor?

> Trend analysis for the SEO factor in the recent years

> When and how to use these SEO factors?

Why Technical Factors matter in SEO?

  • An Introduction to few technical factors that will increase search engine ranking.

  • What are the importance of Technical factors in Search Engine Optimisation? - An overview

  • Which is the best SEO content in recent days? - How to get better ranking with simple techniques. - An outline

Who this course is for:

  • Every website owner, administrator, editor and author
  • SEO beginner or intermediate

Course content

3 sections17 lectures1h 5m total length
  • Introduction - Why Technical Factors matter in SEO
  • Before you start - ReadMe


Digital Marketing Executive. SEO expert
Arun Nagarathanam
  • 4.4 Instructor Rating
  • 18,161 Reviews
  • 151,627 Students
  • 5 Courses

Arun Nagarathanam is a top online instructor, who has got expertise in various fields and software such as search engine optimization, WordPress web development, digital graphic design & animation. He teaches online courses to over 100,000 students across 190 countries. His SEO, web development courses have received high admiration for the comprehensive tutorials and practical approach with lots of hands on examples.

He is an Electrical & Electronics Engineer, a Computer expert, a Blogger and a budding Chartered Accountant from India. His teaching style is, breaking-down complex concepts through simple examples and animations. 

That's why, his students call him a VERSATILE teacher!

For his consistent and timely support to his students in Udemy, he was awarded "Lightning responder" badge.

Areas of Expertise

Adobe Audition, Photoshop, Premiere Pro, After Effects, Illustrator

Microsoft Word, Excel, PowerPoint

Camtasia Studio, Cyberlink Power Director

Windows 8, 10 Pro

Programming in C, C++, Java, php, Python, HTML

Data Structures

Desktop & Laptop Software Troubleshooting, Hardware repair

Android Smartphone Custom ROM installation & rooting

Privacy Protection & Securing PC, Smartphone from threats

Setup, Maintenance, Security & SEO in WordPress

PIC Micro-controller Programming

Arduino Programming

Applied Electronics, Power Electronics & Medical Electronics

High Voltage Engineering, Transmission & Distribution

Strategic Financial Management


Indian Yogasanam

Budding Chartered Accountant [August 2012 - Present]   

He has been presenting so many captivating presentations. These presentations, they speak for themselves through custom motion path animations and that's his secret of keeping his audience engaged. He is specialized in 'Financial Management'.   

His job is to:   

> Supervise auditing of establishments, and determine scope of investigation required.   

> Inspect cash on hand, notes receivable and payable, negotiable securities, and cancelled checks to confirm records are accurate.   

> Inspect account books and accounting systems for efficiency, effectiveness, and use of accepted accounting procedures to record transactions.   

> Collect and analyse data to detect deficient controls, duplicated effort, extravagance, fraud, or non-compliance with laws, regulations, and management policies.   

> Prepare detailed reports on audit findings.   

> Report to management about asset utilization and audit results, and recommend changes in operations and financial activities.   

Blogger / WordPress Admin [January 2011 - May 2012]   

His work was to:   

> Publish news, reviews on latest and upcoming computer hardware components.   

> Implement updates, upgrades, and patches in a timely manner to limit loss of service.   

> Back up or modify applications and related data to provide for disaster recovery.   

> Collaborate with development teams to discuss, analyse, or resolve usability issues.   

> Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.   

> Assign topics, events and stories to individual writers or reporters for coverage.   

> Review or update web page content or links in a timely manner, using appropriate tools.   

He also helped his followers to manage WordPress blogs, optimize SEO, design logos, create animations, customize the look of their themes, secure their websites and ultimately to monetize them.  

Freelance Writer [June 2010 - December 2010]   

He started his career as a part time Freelance Writer. His responsibilities were:   

> Organize material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology.   

> Review published materials and recommend revisions or changes in scope, format, content, and methods of reproduction and binding.   

> Edit, standardize, or make changes to material prepared by other writers or establishment personnel.   

Electrical & Electronics Engineer - [2006 - 2010]   

He has done several simulations and hardware projects.   

To name a few,   

> 'Portable heartbeat calculator' in 2008   

> 'MPPT based solar charge controller' in 2010   

> 'Hybrid & Intelligent Power Supply Unit for PCs' in 2012   

> 'Low cost audio amplifier' which provides stereo Output, with enhanced pre-set equalizer with bass, treble and supports Virtual environment effects.

> 'U – Bend accident preventer' which displays warning signal on alternative sides of roads in hills and glows traffic lamp based on speed of the incoming vehicle.   

Moreover, he guided several students, to write coding for micro-controllers. His areas of interest are 'Applied electronics' and 'Micro-controllers programming and interfacing'.   

Computer Expert - [From unknown time - future]   

He loves to troubleshoot software issues and repair / replace hardware issues. He provides consultancy on what software to buy / use, what computer hardware to buy, what laptop to opt for etc.