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Technical SEO Course For Beginners and Advanced Developers
2 students

Technical SEO Course For Beginners and Advanced Developers

Learn how to audit, and fix common and advanced tech SEO issues.
Created byRoggie Clark
Last updated 9/2024
English

What you'll learn

  • Learn how to diagnosis common and advanced technical website issues
  • Gain an in-depth perspective on search engine ranking factors and how technical website factors affect them
  • How search engines work
  • How to fix problems and prevent them from happening

Course content

7 sections • 8 lectures • 2h 11m total length

  • Welcome to My Course (Watch)1:05

    Thank you for checking out this course on Technical SEO. This course is full of actionable SEO tips, and strategies to help you learn Technical SEO and effectively implement it for your clients, internship, job, or even for yourself. This course is perfect for beginners, intermediate SEOs, or even advanced SEOs. In the checklist portion, advanced SEOs will find this most helpful.

  • Course Outline (Watch)2:29

    The course is designed to be watched in one sitting or individually. Here are the modules included in the course:


    • Module 1: Introduction to Technical SEO

    • Module 2: Technical SEO Elements

    • Module 3: Technical SEO Auditing Process

    • Module 4: Technical SEO Best Practices and Mistakes to Avoid

    • Module 5: Exit Ticket [Technical SEO Interview Questions]

    • Module 6: Wrap-up and Next Steps

Requirements

  • SEO (Search Engine Optimization)
  • Basic web design (HTML)

Description

In this course, I discuss the ins and outs of Technical SEO and how do it can improve your website.


  • What is Technical SEO

  • Why does it matter

  • Technical SEO Vs. On-Page SEO (how are they different)

  • Technical SEO Auditing (How to do it)

  • Technical SEO Best Practices and Mistakes To Avoid

Additionally in this course, I explore several key technical components that can be improved or included on a website. As you dive deeper into learning technical SEO on your own, you will find other components that are worth optimizing, but for right now understanding these core components is the most relevant to a beginner. So here they are:


  • Web Hosting

  • URLs

  • Server Response Codes

  • Robots.txt File

  • XML Sitemap File

  • No Index Meta Tag

  • Canonical Tag

  • Hreflang Tag

  • Core Web Vitals

  • Schema Markup

By attending to these technical components, you can ensure that crawlers are able to make the best use of their limited crawling resources, and thus increase your chances of achieving maximum SEO success.


This course is great for beginners or advanced learners of technical SEO.


About the instructor


Roggie (Raj) Clark, is a 9 year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO.


Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce, to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States.


He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece.




Who this course is for:

  • Beginner and advanced SEO specialist
  • Front-end web developers

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