Conducting a Technical SEO Audit in 2020
What you'll learn
- How to approach a focused and broad SEO Audit
- Provide clear and insightful technical website recommendations for search engine optimization.
- Work with development staff to help execute highly technical website enhancements for search engine optimization.
Requirements
- You should have a basic understanding of Search Engine Optimization (SEO).
- Loose familiarity with Search Console (Google) and Screaming Frog.
Description
The primary goals of this course are:
1) Help SEOs understand standard and technical SEO, and;
2) Educate them on the the best approach for conducting both targeted and broad technical SEO website audits.
It breaks down important high level on-page optimization concepts against Google's sophisticated algorithm, paving the way for a very methodical and all-encompassing SEO audit with clear cut directives. Long term, it will help guide analysis and insight toward a collective goal of increased website performance in search engines.
Who this course is for:
- Users requiring a highly methodical and repeatable approach towards SEO audits.
- Anyone who wants to learn technical SEO.
- Anyone interested in providing SEO services for technical website optimization.
- Developers and engineers
Course content
- Preview09:40
- 02:26What is a Search Engine?
- 01:15Introduction to SEO
- 01:52Technical On-Page SEO & Pagerank
- 04:04The Audit: Where to Begin
- 02:55Distribution of Value: Targets
- 04:04Content & Meta: Targets
- 01:12Broader Website Health
- 05:09Information Architecture & DOV
- 09:51Content Redundancy & Duplication
- 07:43Accessibility & Crawl Budget
- 11:10Performance & UX
- 01:27Recap & Summary
- Preview46:45
- 14 questionsContent SEO & The Basics
Instructor
![Erik Braunitzer](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.7 Instructor Rating
- 17 Reviews
- 124 Students
- 1 Course
A highly ambitious, motivated and ambiverted SEO professional with SMART goals.
I have a background in management information systems from Le Moyne College (computer science) and over 12 years experience in Search Engine Optimization and Search Engine Marketing. This also includes but isn't limited to Social, Local Optimization, UX, Analytics, Website Hosting, and more. More information about background and previous roles is readily available at erikbraunitzer(dot)com/resume.