Conducting a Technical SEO Audit in 2020

Name: Conducting a Technical SEO Audit in 2020
Rating: 4.3 (17 reviews)

The Best Online Resource for Approaching Technical SEO & Website Audits

Created byErik Braunitzer

Last updated 5/2020

English

What you'll learn

How to approach a focused and broad SEO Audit
Provide clear and insightful technical website recommendations for search engine optimization.
Work with development staff to help execute highly technical website enhancements for search engine optimization.

Course content

1 section • 14 lectures • 1h 49m total length

Welcome9:40
Following this lecture, students will be able to understand a simple high level approach toward auditing SEO for a website. We'll start with a very narrow approach focusing on high value or high impact sections of a website, followed by broader site health recommendations.
What is a Search Engine?2:26
Introduction to SEO1:15
This is a very basic introduction to search optimization.
Technical On-Page SEO & Pagerank1:52
The Audit: Where to Begin4:04
Distribution of Value: Targets2:55
Content & Meta: Targets4:04
Broader Website Health1:12
Information Architecture & DOV5:09
Content Redundancy & Duplication9:51
Accessibility & Crawl Budget7:43
Performance & UX11:10
Recap & Summary1:27
Video Recap46:45
Content SEO & The Basics

Requirements

You should have a basic understanding of Search Engine Optimization (SEO).
Loose familiarity with Search Console (Google) and Screaming Frog.

Description

The primary goals of this course are:

1) Help SEOs understand standard and technical SEO, and;

2) Educate them on the the best approach for conducting both targeted and broad technical SEO website audits.

It breaks down important high level on-page optimization concepts against Google's sophisticated algorithm, paving the way for a very methodical and all-encompassing SEO audit with clear cut directives. Long term, it will help guide analysis and insight toward a collective goal of increased website performance in search engines.

Who this course is for:

Users requiring a highly methodical and repeatable approach towards SEO audits.
Anyone who wants to learn technical SEO.
Anyone interested in providing SEO services for technical website optimization.
Developers and engineers