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Technical SEO 101
Rating: 4.0 out of 5(37 ratings)
2,354 students

What you'll learn

  • Technical SEO
  • SEO
  • Digital Marketing
  • Search Engine Optimization

Course content

1 section • 9 lectures • 34m total length

  • Giriş1:23

    In this video, We will talk about us. Who is Dopinger? What does Dopinger do? What are we shared from our youtube channel? So are you ready to step into our magic channel? Here we go!

  • Technical SEO Checklist4:30

    In this video, We will talk about technical SEO. What is technical SEO and how to optimize your website in the best technical ways! So, here we go!


    Technical SEO refers to website and server optimizations built into a site’s code or architecture. The scope of this term has a wide range from Meta-tags to website security. Let’s take a detailed look at what this scale includes.


  • How to Speed Up Ecommerce Website? (Tips) | Dopinger3:30

    In this video, We talked about how to speed up an e-commerce website.


    Check out our e-commerce SEO guide

  • How to Redesign Website Without Losing SEO? (Checklist)4:23

    Redesigning a website is so hard and so critical case that you have to be careful about it. If you are targeting a high rank on the search engine, You can not focus just on redesigning, you have to focus on SEO too!

  • What is Duplicate Content? Why You Should AVOID??3:52

    Content creating and publishing as a website owner requires fine work even though the task itself seems simple. Also, the way you handle the duplicate content threat affects your website’s search ranking. No matter what your website is for, personal blogging, small businesses of cooperations, it must be handled correctly.

  • What is a SOFT 404 Error and How to FIX it?2:40

    Can we simply explain Soft 404 errors? We may explain it this way in simple words. A user is trying to access an invalid page. Meanwhile, the server does not give the correct error code. Instead, your server returns a 200 OK code. This code means that this page is valid. So, what causes Soft 404 errors? There are four common reasons for Soft 404 errors. We may list the most common causes of soft 404 errors as follows: Your webpage does not have any content. Your webpage has very little content. Visual attachment pages on your web page may cause a Soft 404 error. Also, category or tag pages that you don’t associate with enough content may cause Soft 404 errors.

  • Why Do We Lose Rank on Google? (Google Rank DROPPED!!)4:20

    Why Do We Lose Rank on Google?


    The last thing a website owner wants is to lose their website’s rank on Google search ranking. If you regularly check your website ranking on Google search results, you have probably encountered a sudden loss at some point. This sudden loss of rank can cause you to lose your ranking on the first page on Google. You can also lose the first rank you have reached. There may be quite a few reasons for sites to lose rank on Google. Sometimes a change you make on your site causes it. Sometimes you may lose your ranking even though you have not made any changes.

  • Google PageSpeed Insights - How to Use it for SEO6:21

    Google PageSpeed Insights is a site testing software prepared by Google. The test scores your site on Google, taking into account certain criteria. This tool has been in use for years and continues to be developed regularly. PageSpeed Insights completes the analysis of the relevant URL, lists the problems it finds and lists detailed tips and suggestions for fixing these problems.

  • 301, 302, and Meta Redirects - What are They and What is the Difference?3:23

    In this video, We will talk about the redirection types. What are 301, 302, and Meta redirects? What is the difference between redirection types? So, here we go!

Requirements

  • No prior knowledge or experience is required

Description

Technical SEO is one of the most integral parts of Search Engine Optimization. We can define Technical SEO as making necessary adjustments in the technical aspects of a website in order to make it more compatible with search engine algorithms. In this way, search engine crawlers can more easily understand your website and index, rank accordingly.


There are many important factors in terms of Technical SEO. In our course we tried to give a detailed Technical SEO checklist. We mentioned important Technical SEO elements in such as Optimization of CSS Resources, Robots.txt, Meta Tag, Crawl Budget and many more. In addition to these, we mentioned the importance of Canonical URL, LSI (Latent Semantic Indexing) and XML Sitemap as well as Mobile-First Indexing.


Here are the elements of a mobile priority index update checklist:


  • All of your website's category links should also be on mobile pages.

  • You must include all links within your website in the mobile version.

  • The number of products and content shown on the listing pages should be the same on mobile and desktop.

  • You should place the category and product descriptions on mobile pages.

  • Mobile user-agents should be able to see all of the structured data markups on the desktop.

  • You should also include breadcrumb links in the mobile version.

  • You must include user content such as comment fields and reviews in the mobile version.

  • CSS, JS resources should be open to crawling by mobile user-agents.

  • You must include metadata such as an open graph, Twitter cards, meta robots in the mobile version.

  • You must place annotations such as canonical, prev-next, and hreflang on mobile pages.

  • Googlebot Mobile should be able to access the sitemap of your website.

  • You should optimize your mobile website speed performance.

Who this course is for:

  • For those interested in Search Engine Optimization, specifically Technical SEO

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