
Hello and welcome to the course on how to become a pre-sales consultant in the IT field!
This course will guide you through all the procedures, technical topics and most relevant aspects to understand this important role in technology companies. This course is designed to cover the entire spectrum of sales and pre-sales, in such a way that it will take you from zero to expert level.
Remember, in each chapter you have all the presentations in English so you can download them.
In this lesson we will explain the high demand for the pre-sales profile both in the Spanish and international markets.
We recommend watching this video where it explains:
Every developer can become a salesperson and every salesperson can develop technical skills, that is the premise of the sales engineer. Let's understand why sales engineering in software sales processes is a role that is scarce today and will be increasingly coveted by companies.
https://www.youtube.com/watch?v=IJx1SSboBNM&t=165s
In this lesson we will explain the high demand for the pre-sales profile both in the Spanish and international markets.
Remember, in each chapter you have all the presentations in English so you can download them.
We are starting a new topic where we will see what the role of Pre-Sales Consultant consists of, what other names it is known by, as well as the tasks that are focused on in this position.
With an example, we will see the need for this profile in technology companies.
NOTE: From now on, at the end of each topic (which will have a number of lessons), you will have the opportunity to know what you have learned thanks to a short test. You can repeat it whenever you want.
At the end of the course you will be able to demonstrate what you have learned.
Remember, in each chapter you have all the presentations in English so you can download them.
Remember, in each chapter you have all the presentations in English so you can download them.
Using the example of CPQ platforms (Configure, Price & Quote) we can see how the pre-sales profile was born. This type of tool is very useful for companies with a large number of products whose configuration, types of discounts and customizations offer very varied prices.
Just as important as knowing the definition of the Presales profile is knowing which tasks are not specific to this profile. In this way, we will be able to limit the responsibilities and tasks that we have to do and which ones should be assigned to other profiles in the company. Recognize which tasks correspond to you and which ones should be assigned to other profiles, in this way the work will be more productive and will improve the company's value chain.
Remember, in each chapter you have all the presentations in English so you can download them.
In this lesson, we'll detail some of the skills required for our role. Recommended experience and required training. All of this is within the context of a recommendation, with the understanding that it will be geared toward a senior profile.
Remember, in each chapter you have all the presentations in English so you can download them.
Remember, in each chapter you have all the presentations in English so you can download them.
And now for some best practices for your work as a pre-sales engineer. After the video, I'll share some recommendations for properly managing customer expectations.
Below is a list of challenges a pre-sales team faces that will largely determine the functional area in which they can specialize. These challenges determine different areas of focus, and therefore, if we have multidisciplinary teams, we can specialize pre-sales engineers in one area or another (or even several).
Critical thinking is the ability to analyze and evaluate the consistency of reasoning. Critical thinking is not a new concept by any means; in fact, its origins date back to ancient Greece: Socrates and his maieutics, Plato and his dialectics, Aristotle and his rhetoric.
Remember, in each chapter you have all the presentations in English so you can download them.
The Pareto principle (also known as the 80/20 rule, the law of the vital few and the principle of factor sparsity) states that for many outcomes, roughly 80% of consequences come from 20% of causes (the "vital few").
In section 4, many platforms that fit within one of the 5 focus areas for a pre-sales department were seen in passing.
As an annex, we incorporate a small list of the most successful applications on the market
Learn about the complete cycle of technological sales and pre-sales, the role played by a pre-sales consultant, strategy and dialogue with the different actors involved in a sale: delivery teams, sales team, stakeholders and clients.
During the course we will see all the points necessary to know the elements of a winning offer, from the introduction and presentation, through the necessary sections of technological description and architecture, to the budget creation model based on human costs, material costs (infrastructure, licenses, offices) and commercial margins.
Learn to be one of the most sought-after profiles in the technological market. The pre-sales profile is a key role within any large organization, since its role involves communication with the client, to understand their problems, and is capable of offering a technological solution based on the capabilities and knowledge of the company's specialized teams.
Who is this course for?
For those who have made their professional career in the technical field and want to take a step towards the sales process
For sales executives who need to understand the more practical aspects of how to obtain an offer that meets the clients' requirements
Expert consultants who want to expand their knowledge in the management and preparation of service offers and commitment to the client