The Compact Guide To Tech Product Marketing
What you'll learn
- Understand what marketing is and why we need it in high-tech
- Define product marketing and its position in a high-tech company
- Frame the product workflow and identify relevant stakeholders
- Find the resources to create product marketing value
- State the responsibilities of a product marketing manager
- Conduct market research & competitive analysis
- Classify market segmentation, customer profiles, and Jobs-To-Be-Done
- Define product positioning & messaging
- Formulate a high-level go-to-market (GTM) strategy
- Apply sales & customer success enablement programs
- Master pricing principles
- Strategize product marketing content
- Contribute product feature suggestions
- Comprehend product communication
- Help optimize the product user journey
- Resolve common product marketing disputes
- Distinguish between B2C & B2B tech product marketing
- Identify the key traits of an outstanding product marketing manager
- Come prepared for the PMM hiring process in high-tech
- Introduce product marketing to peers effectively to enhance work collaboration
Requirements
- Perfect for tech product marketers, business leaders, and entrepreneurs at all levels.
- Enhances tech PMM performance in B2B & B2C emerging startups and innovative tech enterprises.
- No marketing experience is required, just a minimum familiarity with the high-tech field. You'll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored to all your tech product marketing needs.
Description
Welcome to The Compact Guide To Tech Product Marketing!
I'm Efrat Shalem, an impact entrepreneur and a seasoned marketing and product specialist with over a decade of experience in high-tech.
Throughout this masterclass, you'll gain insights from my professional journey, learn the secrets of the trade, and equip yourself with tools that have proven to be game-changers in the world of tech product marketing.
Whether you're a budding tech product marketer, a tech PMM seeking to enhance your workflow, someone wishing to introduce the PMM role to a high-tech team, an entrepreneur looking to promote your venture, or a tech business leader contemplating a hire - this course is designed for you, and at the end of it, you’ll get The Ultimate Tech Product Marketing Toolkit for FREE - where 100+ meticulously crafted, customizable slides, templates, and worksheets will be available to download and modify according to your professional needs!
In this comprehensive course, you'll embark on a deep exploration of the dynamic realm of tech product marketing. We'll start with a solid foundation, understanding what tech marketing and tech product marketing truly entail. Then, we'll dive into real-world applications with a detailed overview of tech PMM responsibilities, from market research to sales enablement. Next, we'll tackle common disputes in the field, addressing pricing, content development, and more, and offer practical solutions. Then, we'll define the role of B2C and B2B tech product marketing managers and the essential traits they possess. Finally, we'll wrap it up with vital insights to guide you on your exciting product marketing path.
Unmatched Course Advantages
The most comprehensive yet compact tech product marketing-focused online course
Instructor with a decade of marketing, product management, and entrepreneurship experience in high-tech
Real-world examples and insights from the B2C and B2B tech industries
Real-life PMM job interview assignments from leading tech companies
The Ultimate Tech PMM Toolkit - a treasure trove of 100+ meticulously crafted, customizable slides, templates, and worksheets tailored for tech product marketing professionals
Dive in to uncover the essence of product marketing and its pivotal role in emerging startups and innovative tech enterprises, learn how to nail product launches, maximize return on investment, and make your mark in the high-tech industry!
Who this course is for:
- A B2B & B2C startup entrepreneur or a high-tech business leader aiming to understand the PMM role swiftly before making a hiring decision.
- An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.
- A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.
- A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.
Instructor
- 4.5 Instructor Rating
- 4 Reviews
- 35 Students
- 1 Course
I am an impact entrepreneur, full-stack marketing, and product management specialist with over a decade of professional experience in the high-tech industry. I operate at the forefront of emerging startups and innovative tech enterprises, guiding them to make a significant imprint on global markets.
Throughout my career and entrepreneurial endeavors, I gained vast experience in transforming ideas into products and brands, leading strategy, GTM, and growth for B2B and B2C companies in various verticals including AI, big data, IoT, smart mobility, cloud, eCommerce, and fintech. I crafted marketing strategies that landed big customers like IBM, Snap Inc., Turner, and Mercedes-Benz and helped attain millions of dollars in investments.
I hold a double major BA in Communication and Middle Eastern & African History from Tel Aviv University, and what truly fuels my drive is my unwavering passion for technology and its transformative power to better lives.