Creating Successful Conference Programmes

Do you want to bring world leaders and international CEOs onto the conference stage? It all starts with Creating Successful Conference Programmes! This course focuses on creating best-in-class content through teaching you research and content writing skills as well as techniques to recruit world-class speakers.

Learn how to conduct primary and secondary research, how to analyse your findings and turning them into highly interesting topics. Understand how to write attractive conference programmes by creating different types of sessions and weaving your value drivers into each topic. In this course you will also master the art of speaker recruitment and how to get your dream speaker to support your conference.

Downloadable course materials and templates will help you to immediately get started with your first conference - and stay organised.

Course Curriculum:

Creating Successful Conference Programmes

• Introduction - Creating successful conference agendas

• Conducting primary and secondary research

• Topic generation, testing and validation

• Writing your conference agenda

• Finding and recruiting speakers

• Downloadable course material

A course certificate will be issued to all who successfully complete the course.

This course includes five individual lectures and over 1 hour of on-demand video. Additional documentation and templates are also available for download. Additional courses are available and will cover conference marketing, sales, operations and finance.