
• Identify the goals and structure of the course.
• Understand the steps required to complete the course and receive CPE credit.
• Recognize the business opportunity in R&D tax credit consulting.
• Differentiate between common business structures for consultants.
• Evaluate which structure best supports long-term scalability and compliance.
• Identify key legal setup steps to begin operations.
• Identify core tools required for R&D credit consulting operations.
• Evaluate tools based on ease of use, scalability, and automation.
• Match tools to specific functions (onboarding, communication, documentation).
• Recognize the benefits of niche specialization in consulting.
• Develop a unique value proposition based on audience pain points.
• Apply positioning principles to messaging and marketing.
• Outline the step-by-step process for conducting an R&D study.
• Explain how TaxRobot supports automation and compliance.
• Identify opportunities to streamline service delivery.
• Trace the full lifecycle of a client engagement from outreach to filing.
• Identify client touchpoints and what is required at each stage.
• Recognize red flags and common friction points during delivery.
• Identify common objections clients raise about R&D credits.
• Develop clear, accurate responses to increase client confidence.
• Apply ethical and regulatory-compliant sales messaging.
• Compare fixed fee, contingency, and hybrid pricing models.
• Evaluate pros and cons of each pricing structure for different clients.
• Select pricing strategies aligned with your business goals.
• Design service packages that align with client complexity and size.
• Structure tiers that balance value and deliverability.
• Present packages to support client decision-making.
• Apply value-based pricing logic to your services.
• Articulate your pricing confidently using client-centric language.
• Overcome objections with clear communication of deliverables and ROI.
• Outline the minimum viable digital assets for credibility.
• Identify platforms that drive discovery and referrals.
• Develop a simple plan for growing authority in your space.
• Craft high-converting cold messages tailored to industry pain points.
• Use LinkedIn and email outreach systems to drive leads.
• Track, test, and refine outreach messages using analytics.
• Structure discovery calls to build trust and uncover opportunity.
• Use qualifying questions to identify fit and urgency.
• Transition from value conversation to closing.
• Create a smooth onboarding experience with clear expectations.
• Deliver an onboarding call or email sequence that builds momentum.
• Identify materials and tasks clients must complete early.
• Identify roles and tasks that can be effectively outsourced.
• Evaluate service providers and freelancers.
• Structure SOPs for delegation and consistency.
• Map areas of your workflow that are repetitive or manual.
• Select automation tools that replace human labor.
• Build simple automations that improve efficiency.
• Design service models that encourage renewals.
• Create value beyond the initial credit calculation.
• Forecast revenue using recurring contract structure.
• Build an entry-level offer designed for first-time clients.
• Align offer structure with speed and clarity of delivery.
• Define deliverables that match price and timeline expectations.
• Develop a simple 4-week roadmap to find and close first clients.
• Set activity-based weekly goals to drive lead generation.
• Track progress and optimize based on results.
• Navigate the TaxRobot software interface.
• Understand where and how to take the final assessment.
• Follow instructions for achieving certificate eligibility.
Course Level: Basic/Beginner
This comprehensive tax credit course qualifies for CPE credit! For course learning objectives, course glossary, transcript information, and requirements in order to earn CPE credit, make sure to download the handout in Module 1 for more information.
Are you a CPA, bookkeeper, tax attorney, or consultant looking to expand your service offerings?
The R&D tax credit is one of the most overlooked opportunities in the tax space—with over $10 billion in credits going unclaimed every year. Most businesses that qualify don’t even know they’re eligible. And most CPAs avoid it because it seems too technical.
That’s where you come in.
This course gives you everything you need to start, launch, and scale an R&D tax credit consulting business—even if you have zero prior experience with this credit.
We won’t get deep into tax code or legal theory (that’s what our technical course is for). Instead, this course focuses on the business side of offering R&D credit services.
You’ll learn how to:
Package your services and price with confidence
Find and close clients—even if you’re starting from scratch
Deliver audit-ready studies using modern automation tools like TaxRobot
Systematize your process so you can grow without burning out
Retain clients year after year with a recurring revenue model
Throughout the course, you’ll get:
Bite-sized video lessons (3 mins each)
Downloadable templates, checklists, and scripts
Client onboarding systems, outreach guides, and SOPs
Tools to automate 90% of the delivery process using TaxRobot
A 30-day launch plan so you can start signing clients immediately
Whether you’re just starting out or looking to expand your existing practice, this course shows you how to turn the R&D tax credit into a scalable, profitable niche with real client value.
Course Publication/Review Date: June 2025
(This course is reviewed annually for accuracy in accordance with NASBA QAS Self-Study standards.)